1. Knowing the brand

If you want to join a restaurant, the first thing to do is to know the corporate background, business model and joining policy of the brand you want to join.

the quickest way is to find relevant information through their official website, and you'd better go to the brand headquarters for a comprehensive field trip when you have time. Only by knowing the brand well can we consider the basic issues of joining the brand.

2. Do a good job in market research

Market research is an important part of catering joining. Conduct market research in the area where you want to open a store, including market demand, industry competition, passenger flow, etc., so as to ensure the business of subsequent franchisees.

3. Signing the contract

Signing the contract is the guarantee of the cooperative relationship between the franchisee and the headquarters, and also ensures the rights and interests that the franchisee should have, so when signing the contract, you must read the specific contents of the contract carefully.

These contents include: supply problems, handling of contract termination, etc. Be sure to guarantee your rights and interests during the joining period.

4. Diversification of products

Products are the ultimate goal of customers' needs. In order to ensure the return rate of consumers, the premise is to ensure the diversification of products to meet the needs of consumers at different levels.

more product structure and consumption choices can attract customers' attention. Only by satisfying customers' various consumption needs can the store's income be improved.

5. Importance of Location

A good store location is a prerequisite for ensuring profitability in the later period, so we must choose a relatively good store address on the premise of considering the input cost.

normally, lots with prosperous economy and convenient transportation can bring more high-quality customers and ensure the normal operation of franchise stores in the later period. However, we should also consider avoiding lots with fierce competition among peers, lots with scattered passenger flow in the middle of commercial streets, lots close to banks and large supermarkets, and lots with weak accessibility, such as lots that are not suitable for parking and poor visibility.

6. Shop decoration style

The decoration style should match the product culture and content, and must not be too complicated. Interior design should be as simple and refreshing as possible, with a clear theme and in line with modern aesthetics.

7. Publicity and promotion

Good quality and low price products will be deeply loved by consumers. Holding some promotional activities properly can not only attract consumers' attention, but also improve the exposure and popularity of product brands, thus enhancing the turnover of stores.

In the early stage, the store can promote itself with the help of WeChat public platform, Weibo, Tik Tok, Aauto Quicker and Xiaohongshu platforms, and can attract customers with some feasible promotional activities. In the later stage, publicity can also be carried out with the help of urban media on the premise of ensuring cost and effect.

8. Service

If you want to have a good reputation, it is not enough to have good products, but also to rely on the quality service in the store. We should fully understand the needs of consumers, look at problems from the perspective of consumers, maintain good customer relations, treat consumers with enthusiasm and patience, etc. If conditions permit, we can conduct regular training for waiters.

Catering joining is not a trivial matter. Everything should be handled with care. Although this catering joining process and skills are simple, it contains very important information. There are many "pits" for catering to join, and every link will be routine as long as it is not careful. I hope that franchisees can read carefully and avoid being deceived!

a must-see for beginners! 8 catering joining processes