Agency is the operation of the designated area, and the first-level agent can develop the second-level agent, which is directly under the jurisdiction of the first-level agent.

Joining is directly under the jurisdiction of the company, and there may be different franchisees in the same city.

2. Whether to pay the difference.

The agent does not have to pay the initial fee or less market margin.

If you want to join, you must pay a fixed joining fee and brand deposit.

3. Different operation modes.

Agency is to authorize all the distribution rights in this area to you, which is exclusive and the only form of regional exclusive brand monopoly.

Joining is a way of business for merchants or manufacturers to expand their brand influence, which is mainly based on the nature of service and generally requires unified doors, unified decoration, dressing the and unified service forms.

4. Different permissions.

Agents are divided into general agents, first-class agents and second-class agents, which can also be said to be district-level agents and municipal agents. Agents need to be legal persons, have their own companies, and have the financial resources and operational capabilities that meet the requirements of the company.

Franchisee is to join a brand and sell it as a brand. But franchisees can also be first-class or second-class. Generally speaking, larger company groups will be divided into East China agents, South China agents and so on. Small companies directly develop franchisees.

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