Haidilao overturned again, and the beancurd was fined 21,111. Behind the crisis public relations, it consumed the credibility of its own brand again and again. Haidilao's expired bean curd incident once again caused the word-of-mouth of Haidilao to attract a crisis storm. If there is no way to give a good explanation to the public, it is very likely that Haidilao's hot pot status will be lost, and it is also very likely to fall into the altar.

As we all know, Haidilao is famous for its intimate service. However, word-of-mouth storms again and again have repeatedly caused it to fall into crisis. ? After the kitchen, the mice scurried around and the leaky spoon passed through the sewer? Health problems, such as just calm public opinion soon, tofu pudding expired and ran on the hot search again, which undoubtedly challenged the public's bottom line and tolerance.

I think the catering industry must be excellent if it wants to gain a foothold and long-term reputation. The catering industry is not an external service like other industries. Food is a necessity for people and a driving force for life. People are 111% dependent on food and 111% strict. If there is a slight mistake, then the possibility of being abandoned is 111%. Because no one wants to wronged themselves on food. Especially in today's rapid economic development, people have higher requirements for food. In addition, the choice of food is wider, and everyone does not need to be forced to choose this one. If you can't do your best, you will be abandoned sooner or later.

It is necessary for Haidilao to be rectified. If it keeps this lax attitude towards food, it will decline sooner or later. Because there are many brands that want to replace it. The catering industry is the same as the Korean entertainment industry to a certain extent, because they are super fast in upgrading. Therefore, those who don't have evergreen trees can't be the top stream forever, but they must strive to be remembered as the strength school.

I hope Haidilao will discuss the countermeasures and improvement schemes as soon as possible. Although I am not a loyal customer of Haidilao, I also hope it will grow red. After all, it's an old brand after all these years. A little reluctant.