planning scheme of potherb food festival

in the operation of catering enterprises, holding food festivals regularly plays an important role in shaping the image of catering enterprises and embodying enterprise spirit. At present, many enterprises hope to embody the spirit of enterprise and form their own corporate culture through various channels. Because the enterprise spirit has a positive effect on the long-term development of enterprises, gaining the recognition of customers and driving the all-round and healthy development of enterprises. Here, the author recommends a complete plan for the potherb food festival for the catering managers:

1. Purpose of the event

Spring is a season that is easy to get angry, and now it is a good season to eat wild vegetables, so many people like to eat wild vegetables to get rid of the fire. The resources of wild vegetables in Northeast China are very rich, not only with a wide variety, but also with high yield. They grow in the natural environment and belong to green food with unique flavor and rich nutrition. With the increasing improvement of people's living standards, the diet has been greatly improved, resulting in the "rich disease". Now people are beginning to realize that eating well means eating scientifically and reasonably, so the new trend of eating wild vegetables has quietly emerged. Changfu Green Restaurant Wild Vegetables Food Festival advocates a healthy and reasonable diet, eats a clear meal and is a healthy person.

Second, the concept of activities

Wild vegetables such as thorn buds, wild onions and bracken not only evoke memories of our happy childhood, but also the original ecological dishes extremely tease the taste buds. Let's break away from the format of the city, break through the established mode of catering, and make the most popular special diet and healthy diet.

III. Activity Principles

Through the stage of the food festival, people are encouraged to eat wild vegetables, and special dishes are displayed, so that guests can blend in, truly achieving the effect of "people take food as the foundation and people enjoy festivals" and creating a festive atmosphere of the food festival.

IV. Purpose of the activity

Fully display the quality of dishes, introduce the health brought by wild vegetables in detail, and highlight the service purpose of "service first, customers are God".

5. Selling points of activities

Because wild vegetables grow in the forests of Shan Ye, there is no chemical fertilizer pollution. It is rich in nutrition and has a strong and unique flavor. Wild vegetables are pure natural green foods, which are deeply loved by people from all walks of life because of their natural, harmless and nutritious characteristics.

VI. Imagination of the event

Before the event was launched, the restaurant made great publicity and widely spread the promotion activities of this food festival by using various publicity means such as posters outside the store, newspaper advertisements, activity banners and website introduction.

1. Advertise in the newspaper: "Return to Nature, Green and Healthy" Changfu Ecological Wild Vegetables Food Festival.

2. Color pages of food festival advertisements can be printed and attached with the newspaper.

3. Placing food festival billboards in the lobby.

4. Publicity slogan

(1) Wild vegetables in Mopan Mountain and fish in mountain spring water eat green and eat healthy!

(2) What will we eat in the 21st century? Green wild vegetables!

(3) bred in an inner chamber, with no one knowing her is now visiting Baihu Lake.

(4) Wild vegetables are healthy and nutritious.

(5) Natural green wild vegetables allow you to eat and make up!

5. Print leaflets for activities and give them to nearby residents.

6. Make 4 outdoor banners for advertising.

7. The first, second and third prizes of the lucky draw design can include drinks, wild vegetables and 21 yuan dishes free of charge.

8. Make recipes for wild vegetables and develop new methods of wild vegetables. You can search online or create your own.

9. Buy a catty of good spring tea, and let the guests linger on it with details and taste.

VII. Promotion form

All the raw materials of wild vegetables are displayed, so that a long table is filled with all kinds of green wild vegetables, which are in harmony with purple cabbage, red pepper, tomato, yellow pumpkin and yellow pepper, and arouse people's interest.

price concessions, promotion through festivals, free drinks, preferential treatment for consumers, holding short-term lottery activities, etc., are multiple surprises and unexpected gains.