what are some good online marketing companies? Startups are in urgent need!

1. Target customer orientation

1) Who are the target customers?

2) where are the target customers?

3) who are the target customers?

4) where can I find it?

what are the characteristics of the target customers? Find out these characteristics, and the target customers of the enterprise will naturally surface, which is also the criterion for judging who is the target customers of the enterprise. The specific methods are as follows:

1) Analyze the characteristics of existing customers, especially those who account for 81% of sales, and are the most direct target customers;

2) Find the group that needs the products or services of the enterprise-whether it is their own needs or based on the needs of others;

3) The target customer must have the decision-making power-the decision-making power is an important reference factor in selecting the target customer. If he has no decision-making power on the purchase, even if he has a demand, he is not a target customer;

4) Have considerable spending power and purchasing desire-only those who can afford and are willing to spend are the target customers.

once these problems are clarified, we actually know who the target customers of the enterprise are. Then, we just need to clarify where the target customers of the enterprise often gather and display the relevant information of the enterprise in front of the target customers, that is, choose the appropriate channels to publish information.

second, core product positioning

first, three basic questions are clarified:

1) what products are you mainly selling online?

2) confirm whether your product is unique in the network?

if there is the same product, who is the competitor and what advantages does your product have compared with him?

3) When customers need your products, how do you describe your products to customers?

if you get the answer by a comprehensive combination of the above three questions, then your product positioning has been clearly defined.

If you want to be more specific, you need to continue to dig:

1) What problems can the product solve for customers?

2) what are the unique advantages and services of the product to customers? (This is important)

3) The product will have those frequent problems and weaknesses, so how do you provide services to customers? (This is listed as important)

4) The point of sale of products, how to sell them and how to provide services?

5) are the types of products divided into high and low markets?

6) are there regional and seasonal considerations for the product?

it is very important to define the positioning of core products. There are few unique products at present. The positioning of core products aims at how to make your products stand out among similar products, form unique selling points and form core competitiveness. Only by defining the positioning of core products can we attract target customers and receive orders.

Third, the unique selling point positioning

The unique selling point positioning is the impression and feeling given to the customer and the cake of the market you want to cut. Your company = what word.

For example: McDonald's = fast food restaurant, Microsoft = the overlord of software, Volvo = security, Galanz = microwave oven,

Bill Gates = the richest man in the world. No one will say that he is a scientist because he gives the impression that he is the richest man in the world.

Li Ka-shing is the richest man in China. No one says he is the king of stocks, because he gives the impression that he is the richest man in China.

First-class enterprises are not selling products or services, but selling their impressions in the minds of consumers. How do you find a unique word that is deeply rooted in people's hearts? This is positioning. To put it bluntly, the unique selling point is the performance of your unique core competitiveness.

iv. keyword positioning

keywords are words used by target customers when searching for related services and products on the internet. They are the core part of online marketing promotion, which determines whether the service information you publish can be searched and seen by customers. If the service content is green leaves, the key word is safflower. So how to effectively locate your target keywords?

traffic words: keywords with relatively large search volume. In addition to clear navigation keywords (industry website keywords such as Taobao, Sina, Netease, etc.), the competition intensity of these keywords is also relatively strong, and they are also the keywords that many websites compete for. Once such keywords have a good ranking, they will get a considerable amount of traffic, but they will also consume a lot of energy and resources accordingly. For example, keywords such as "soft clothes", "decoration" and "furniture" have a large search volume.

accurate words: keywords that have a certain amount of search, but the search volume is not very large. Such keywords are generally words between long-tailed keywords and short-tailed keywords. Because these keywords are not as competitive as popular keywords and most short-tailed keywords, and compared with short-tailed keywords, these keywords are more subdivided and accurate, and the amount of words is relatively large. After optimization, they can get a lot of accurate traffic, so they have become the main battlefields of many websites. For example, "soft decoration company", "decoration company" and "furniture customization" are relatively accurate keywords.

Long-tailed words: Although the search volume of most long-tailed keywords is very small, the sum of the traffic of all long-tailed words is much larger than that of the limited core keywords. Therefore, according to the long tail theory, search engine marketing and promotion work should focus on long tail keywords, so as to get more traffic. And long-tail keywords are generally subdivided and purposeful keywords, which are easy to be transformed. Users who search for precise keywords are generally vague in demand, and only a small part of them will be transformed. From the input-output ratio, long-tail keywords are more suitable for focusing on optimization. For example, Guangzhou Soft Decoration Company, Guangzhou Decoration Company and Guangzhou Furniture Customization Factory.

keyword marketing rule: if you do customer turnover, you will adopt the 2/8 theory, that is, you will focus on accurate words and long tail words with 81% energy and resources. If these keywords can be optimized successfully, they will bring considerable potential customers. For other traffic words, only 21% of energy and resources can be called, which may cause the traffic of the website to decrease.

V. Network Promotion channel positioning

Compared with small and medium-sized enterprises, advertisements such as TV advertisements and large portals are too expensive, which is more suitable for large enterprises to promote new products. Service enterprises such as soft-fitting companies, decoration companies and furniture customization manufacturers are more suitable for promotion in search engines such as Baidu and 361 Haosou. For example, the average daily search index of the word "soft-fitting" in Baidu is 719. That is to say, on average, 719 people are searching for information related to "soft clothes" every day. The index of "soft clothes company" is 167 times a day, the index of "decoration" is 7597 times a day, and the index of "decoration company" is 1832 times a day. Knowing where your customers get relevant service information, you can do network promotion there to obtain accurate customer sources at the lowest cost.

Note:

The positioning purpose of the online marketing channel is to expose the service information related to the enterprise to the eyes of potential target customers to the maximum extent, which is what the online promotion channel should accomplish.

to be effective in network promotion, on the one hand, the service information of an enterprise should have sufficient exposure to be displayed in front of the target customers, and on the other hand, the published content information should be able to attract the attention of the target customers, and then there will be a qualitative conversion rate, and only with a qualitative conversion rate can the enterprise clinch a deal. The first four steps are all about attracting customers' attention and improving the conversion rate. The last step is to increase the exposure of enterprise services and make them known and understood by more target customers. The enterprise's network marketing promotion is more like an engineering construction. The deeper the foundation is dug, the higher the floor you can build. In this way, the network promotion needs persistence and investment before the high-rise buildings behind it can rise from the ground. What are the good online marketing companies in Guizhou?

Whether an online marketing company has the strength depends on whether the company has the resources and whether there is a big professional news source website to rely on. Good network marketing companies

There are quite a few companies doing this now, both large and small. If you want to find a company with better cost performance, orange speed has done a good job in this respect, and there are many integrated resources. In addition to media resources, even publicity copy can help you write well. Moreover, the analysis of the evaluation data of their delivery effect is also done in detail, and we can see whether the promotion effect is good or not. What are the good online marketing companies in Beijing? What are the famous online marketing companies? There are many good online marketing companies in Lanzhou. There are no specific standards to measure them. However, we can choose from several aspects:

1. There are many smart cases

2. The cases are all verifiable

3. We only do online marketing, but nothing else

4. We have been doing it for a long time. What is network marketing? What are the skills of network marketing? Introduce a good network marketing company?

The so-called network marketing refers to a mode of product sales through the Internet! There are so many skills about online marketing! You can find relevant books to learn! There are also many on the internet! About the Internet Marketing Agency, I recommend you to the Chen Mo Internet Marketing Agency in Beijing.

what are the online marketing companies in Ganzhou?

What are the good online marketing companies of Star Media (writing soft articles is ok), which are the interactive media (focusing on Weibo and WeChat marketing)? Who knows?

This company, which is more stable and has high quality content production and strong communication effect, is very good. I think the marketing planning of MicroNetwork is very good. Which network marketing company is better? Recommend a professional network marketing company?

hello, there are many online promotion companies, and there is no specific measure. But we can choose from several aspects:

1. There are many smart cases.

2. The methods can be verified.

3. We only do online marketing, but we haven't done other

4 for a long time.