Tik Tok store doesn't just leave it open. In fact, it needs the owner's hard work to operate. Therefore, the operation has become a very important thing for the store every day. What is the daily work content of the store operation? Let's also reveal the secret of the operation of the store.

what is involved?

Now the small store in Tik Tok is equivalent to Taobao. Here's a detailed explanation:

1. Data operation. After the product is put on the shelves, it is necessary to manually operate the link, that is, brush some sales and comment on the print, and the more realistic it is, the better. Brush sales are also simple, directly use 1-3 numbers, and you can shoot dozens of orders at a time, all of which are recorded in sales, but you must brush after there is traffic.

2. content operation. Need to shoot short video or live broadcast, the key point is to look at the operational focus, whether it is mainly short-sighted band goods or goods. If short video is the main thing, it is to shoot high-quality drainage and make a deal through short video+window. If the focus is on live delivery, the focus should be on the drainage between operation and live broadcast, which can be transformed by short video+engine+live stream.

3. product operation. The easiest way is that the product itself has a communication point, which is new and unique, or a product with certain differentiation. Just shoot a video of planting grass casually. If the product is a popular product, there are several directions to offer to you:

First, people set the style of play: it can be someone who has the right to speak, record your life and work in the way of vlog, show your attitude and advantages while doing things, and attract fans by telling stories and combining reality with reality!

second, factory direct sales: the content doesn't need to be high-profile, as long as the real information such as factory, workshop, model room, inventory, warehouse, team and production process is passed out, and the brand of origin, price and industry knowledge are used to provide benefits and value to fans!

regarding the account operation, many people will ask, do you want to have a number, and is there any weight? Just do it and it's over If the content is not enough, the quantity will come together. Don't care what time it is sent, and whether it is praised or not. When it is available every day, it will be sent as soon as it is ready. How much is sent, there will always be an explosion.

if you want more talented people to bring your goods, then open a selection alliance, set a higher commission, and let employees find more anchors that are vertical to some categories to cooperate with. Let the anchor help you open the sales and popularity of the product.

In fact, the contents of the operation of small shops in Tik Tok are mainly data, content and product operation. If you want to operate, you need to work hard in these three aspects. After all, Tik Tok wants to come out and faces many opponents, so you must analyze the data to find a breakthrough.