In order to ensure that the activities are carried out at a high level of quality and high level, it is usually necessary to prepare an activity program in advance, the content and form of the activity program should be centered on the theme of the activity, and ultimately achieve the purpose or meaning of the activity. The development of activity programs need to pay attention to what problems? The following is my carefully organized 2022 Valentine's Day activity planning program (general 6), welcome to read and collect.
2022 Valentine's Day activity planning program 1I. Activity time
20xx year x month x day.
Second, the location of the activity
First floor customer service center.
Third, the content of the activities
During the event, in order to reflect the atmosphere of the Valentine's Day activities, to seize the holiday business opportunities, especially during the activities of the launch of the wedding license to the store gift activities.
Fourth, the activities of the operation
① Where the marriage certificate to the store without shopping can receive free roses xx; limited to xx, sent until the end.
② Where the couple of customers to the store consumption of any amount, and the year is aluminum wedding (married xx years) to give roses xx; limited to xx, sent until the end.
③ Where a couple of customers to the store to consume any amount, and the year is the porcelain wedding (married xx years) to send roses xx; limited to send xx, sent until the end.
④ Where a couple of customers to the store consumption of any amount, and the year is the pearl wedding (married xx years) gift roses xx; limited to send xx, sent until the end; plus send chocolate xx box, limited to send xx box, sent until the end.
⑤ Where a couple of customers to the store consumption of any amount, and the year is ruby wedding (marriage xx years) gift rose xx; limit delivery xx, delivery until completion; plus free chocolate xx box, limit delivery xx box, delivery until completion.
⑥ Where a couple of customers to the store consumption of any amount, and the year is a golden wedding (married xx years) gift rose xx; limited to send xx, sent until the end; plus send chocolate xx box, limited to send xx box, sent until the end.
V. Activity division of labor
The Planning Department is responsible for the procurement of roses and flowers and activities to create the atmosphere of the site; the Ministry of Finance is responsible for the activities of the site to issue a registration gift; the Ministry of Operations is responsible for the activities of the supervision and inspection work.
2022 Valentine's Day activity planning program 2I. Activity time:
August 16
Second, the name of the activity:
"love Tanabata, about"
Third, the content of the event
1) "The more beautiful the night, the more beautiful, Eve is not alone," a large-scale intimate dating party
500 square meters of the hotel's South Plaza is carefully arranged, placing a variety of leisure tables and chairs, the plaza to play a soothing and romantic music background, the hotel guests with their room cards, and the hotel's guests with their room cards. The site is equipped with drinks sales points, snacks and snacks sales points, Tanabata merchandise sales points.
All guests will have the opportunity to draw a surprise prize of 5000 yuan worth of jewelry. In addition to the successful dating men and women can be presented with a beautiful gift to commemorate a.
2) Rooms:
The day of the event, the special launch of the "Tanabata" special guest rooms, the first floor of the senior king room 428 yuan / night, complimentary buffet breakfast for two the next day, complimentary boutique roses, complimentary boutique red wine, a fine lollipop, two tickets to the show.
3) Dining:
Restaurant launched
277 yuan Tanabata Valentine's Set (including a double set, a wine, a rose)
577 yuan Tanabata Valentine's Set (including a double set, a high-grade wine, a bouquet of roses, a box of chocolates)
777 yuan Tanabata Valentine's Set (including the value of the double package, imported high-grade red wine, a bouquet of roses, 2 tickets to the Grand River Showcase)
Restaurant
On the day of the event, if you spend over 77 RMB in the restaurant, you can get a free rose.
Fourth, the implementation of the details
1) Please contact the Purchasing Department to buy the gifts required for the event (such as: roses, chocolates, red wine, etc.)
2) Please ask the Food and Beverage Department to come up with a list of different sets of menus, and appropriate decorations for the dining table dining space. Please ask the person in charge of the Food and Beverage Department Snack City and Jiuqu Restaurant to receive the relevant items and cooperate with the implementation of the activities according to the content.
3) Please ask the Finance Department to inform the cashier of each catering to make discount offers.
4) Please ask the Front Office Department to actively sell the special room for Tanabata for the walk-in casual customers and introduce the relevant content; please ask the Housing Department to get the relevant gifts and cooperate with the implementation according to the activities.
5) The Planning Department designed and produced party tickets (raffle tickets), Block 1 and Block 2 lobby posters and related publicity.
6) Please ask the banquet department to do a good job in advance of the party site placement, and cooperate with the planning department, engineering department of the site decoration.
V. Promotion and publicity
Posters and leaflets in the hotel
Official website of the hotel and the friendly connection website
Floating advertisement in the information port (one month)
Quarter of the color page of the newspaper + 600 words of soft copy
Hardcover and soft copy of fashion magazine
Light box film along the street. Along the street light box film
Target customers SMS
Six, the cost of budget
Roses 2 yuan / 500 500 1000 yuan
Chocolate 50 yuan 20 boxes 1000 yuan
Lollipop 50 yuan 10 500 yuan
150 yuan 10 red wine 1500RMB (sponsored by wine merchant)
High-end red wine 300RMB for 10 bottles 3000RMB (sponsored by wine merchant)
Exquisite gifts 200RMB for 200 40,000RMB (sponsored by enterprise)
Banner/poster 80RMB
SMS promotion 0.04RMB for 60,480 items 2,400RMB
Dahexuudian Performance Ticket sponsorship (100 within, beyond the replacement)
Jewelry sponsorship
Gifts hotel stock gifts
About 68,000 (full replacement)
Total: 2500 yuan (excluding replacement)
Some people say: "My life's happiest thing, no matter how many beautiful women (handsome men), the TA is the best. (handsome), TA's eyes, always on me."
About love, there is always a lot of a lot to say, but at the moment of seeing you do not know where to start. Just like the first time I saw you at that moment, from then on deep in it ......
Tanabata is coming, the wedding dress will create the most most perfect moment for you!
Love is set on Tanabata, love about a lifetime!
The most beautiful me, you deserve to have!
A good show, step by step, love TA is actually very simple.
The first step: love attention
From now on, the official microblogging: wedding photography every day in the microblogging will be issued a campaign microblogging, as long as the attention of the wedding photography, and the day to reply and reproduced this microblogging customers have the opportunity to obtain the value of 188 yuan provided by the wedding photography of the hugging bear.
(Note: I will select the 8th, 28th, 48th, 68th ...... and so on every interval of 20 we will send a gift, and each microblogging account is limited to receive a gift.)
The second step: the call of love
Love TA to say it out loud, from now on to pay attention to the official microblogging: Wedding Photography netizens in the reprint of the wedding Tanabata activities microblogging at the same time @ your loved ones can be based on this microblogging to the store to receive a gift of love we have prepared: Swarovski necklace one.
The third step: love is simple
Love is simple, in fact, does not require too much, on the eve of the wedding photography also give a simple love to you! Just network customer service report, limited to a set of Tanabata love exclusive 2999 yuan value package is open today! The first step in the process is to make sure that you have a good understanding of what you're doing!
The fourth step: love gratitude
From now on all attention to the official microblogging: wedding photography users as long as it is to find the wedding photography network customer service reported, and refer friends to the wedding photography successful order can enjoy the value of 888 yuan of the summer charm of a set of portraits.
Step 5: Love is the most beautiful
All customers involved in this activity as long as the network customer service report, you can order additional to enjoy the latest international brands of wedding photography permissions once!
2022 Valentine's Day activity planning program 3First, the theme of the event
love is priceless, love me with a prize
Second, the time of the event
20xx year x month x to x month x day
Third, the event Object
Participants and salon members' husbands (or boyfriends)
Fourth, the content of the campaign
During the period of xx, 20xx - xx, 20xx, all men and salon members who purchased the "Couple Romantic Gift of the Heart" special package, the "Couple Romantic Gift of the Heart" package is available for purchase, the "Couple Romantic Gift of the Heart" package is available for purchase. The men and salon members of the husband (or boyfriend, note: do not have to buy the "couple romantic heart gift" special package) can be in the salon to get a love oath card, write down their own touching words of love, pasted in the salon entrance to the heart-shaped board, so that we can come together to witness their own hearts to their loved ones, so that their love will never change!
V. Activity publicity
1, publicity focus time: five days before the event.
2, the means of publicity:
a, handing out sheets (theme: a letter to the men);
b, hanging banners (the theme of the event);
c, posters posted or x-rack display (the content of the event description);
d, clip the newspaper;
e, Tanabata couples advertisement balloon publicity.
Six, the activities of the note matters
1, publicity leaflets to have incited Six, the activities of the note matters force and infectious, put forward the most reasonable, the most romantic, the most considerate reasons, in order to move the target audience -
2, the focus of publicity speech: focus on sending "couples romantic heart gift" special package is the wife (girlfriend) of a most caring, is the love of the actual action performance;
3, the development of activities and sales targets, and decomposition of the beautician (beauty consultant) the corresponding task indicators, the end of the activity in accordance with the rate of achievement of the situation of the rewards!
4, the beauty salon store must be properly arranged to create a festive promotional atmosphere, stimulate the customer's desire to buy; if there is posted "male guests stop" tips, activities during the period to be removed; at the same time outside the store into the heart-shaped board pay attention to the interference of the city police;
5, can be combined with a florist, Western-style restaurants, men's clothing stores and other businesses **** with the promotion, to enhance the impact of activities;
6, the event sales target and broken down to the beauty consultants (beauty advisers) corresponding task indicators, after the event in accordance with the rate of achievement of reward;
6, this program is for reference only, specific promotional content and implementation details should be based on the business district and the actual situation of the salon to adjust and supplement.
2022 Valentine's Day activity planning program 4First, the background of the event
February 14 Valentine's Day is coming, for consumers to create a both romantic and cozy program, is every hotel is working hard, over the years, has also been to send roses, send chocolates to set up the venue to send the consumer to transmit this program. The message.
Second, the theme of the event
xx Hotel Valentine's Day Pink Journey
Rose, pink, the language
Third, the event time
February 14
Fourth, the event location
The event was held at a hotel in the heart of the city. Strong>
Primary location: Lijun Club Hall
Secondary location: guest room sauna
V. Activity methods
1, through the romantic scene layout, for consumers to create a warm, charming love temple;
2, set up a "lover's message board" for couples to write their love on it. Couples write their love words on it.
3, through the colorful glow sticks hanging on the body, distinguish between the identity of single and lovers, single guests can participate in the hall organized by the "couples of touch" activities (also attached to the program)
4, guest rooms, sauna room set up a "pink couples suite", cleverly arranged, and give the nine gems flowers, chocolates, champagne and double breakfast.
5, the shower bar launched couples cocktail shower content.
Six, the atmosphere to create:
Nightclub:
1, the entrance with pine branches, flowers, pink snow gauze tied into a heart-shaped arch.
2, into the main door beam with the theme of the event.
3, the second floor of the glass wall set up 4 × 2 meters "couple message board".
4, the hall is decorated with pink snow veil, roses, pink balloons.
5, guest rooms, sauna: pink snow gauze, roses, pink balloons.
VII, advertising methods :
1, leaflets: 10,000 copies, distributed by themselves.
2, SMS release: 3000 yuan.
3, internal advertising: (including spray paintings, computer screens).
4, advertising text:
A, have you, I have the honor of this life. Cherish you, my life force. (Ad text)
B, spring letter bloom, roses bloom, love comes, your story begins; Valentine's Day is here, in Dongguan Villa to prepare a cherished gift, and then tenderly carry your she or he, on this romantic day began to meet. (SMS)
C, February 14, Valentine's Day, "pink couples suite" 188 yuan, wish you a happy Valentine's Day! February 14, Dongguan Villa single aristocrats, "couples to touch," PARTY is waiting for your presence! Rose rain, wine and candlelight, Lijun Club Valentine's Day pink trip, waiting for your ` participation!
Eight, promote the plan:
1, the guest room set up eight "pink couples suite," 228 yuan per room per night, and complimentary roses 8, a box of chocolates, champagne a.
2, the guest room set up eight "pink couples suite," 228 yuan per room per night, and complimentary roses 8, a box of chocolates, a champagne.
2, sauna with eight "pink couples suite," 218 yuan per night, and a gift of eight roses, a box of chocolates, champagne a.
3, sauna with eight "pink couples suite," a gift of eight roses, a box of chocolates, champagne.
3, the nightclub hall launched a "couple cocktail" package.
4, the nightclub hall, "singles" "couples touch" activities.
3, sauna, guest rooms: February 13 to do a good job of pink couples suite setup
4, engineering: combined with the activities of the plan, to do a good job with the light, electricity, and special props of the work of the arrangement
4, engineering: combined with the activity plan, to do a good job with the light, power work arrangements and special props of the production.
X. Cost budget:
1, simulation roses: 6000 × 0.3 yuan = 1800 yuan
2, roses: 500 × 1.00 yuan = 500 yuan
3, chocolate: 100 boxes × 20 yuan = 2000 yuan
4, pink Snow veil: 100 yards × 5.0 yuan = 500 yuan
5, leaflets: 10,000 × 0.25 yuan = 2,500 yuan
6, spray painting: 200 square × 10 yuan = 2,000 yuan
7, other: 500 yuan
Total: 9,800 yuan
2022 Valentine's Day activity planning program 5< strong> A target strategy
1, the overall goal in xx Tianmen Valentine's Day activities, to achieve the success of the successful completion of the activities, and for the florist to recruit more customers, win more people's support and love, and ultimately realize the benefits of reaching.
2, specific objectives during the event, to strive for three days of turnover per day over xx million yuan, the number of flowers ordered every day is not less than xx, the number of flowers delivered every day is not less than xx times. The number of scattered flowers totaled xx.
Second, the purpose of the activity
With the current improvement in people's living standards, people are constantly developing various needs of the service industry. Because of catering to the market demand, the flower delivery market has a huge consumer potential. Although the current consumers are not obvious, but with the creation of the company's brand, the credibility of the improvement, a variety of publicity effects will certainly inspire more consumer groups to set out. Our team will be committed to creating a unified standardized management business model to create their own brand. So we through this activity to enhance the brand recognition and reputation of our florist, as well as increase our sales.
The object of the activity
All consumers.
Fourth, the theme of the campaign
Valentine's Day.
V. Activity
First, to determine the partners of this activity we can find the supply of our bouquets of decorative products and flowers to maintain the company's cooperation, and strive to obtain their company sponsorship.
The second is the promotion method.
1, flower reservation activities.
2, Valentine's Day theme flower exhibition activities.
3, Valentine's Day bouquet promotions.
4, Valentine's Day scattered flowers special events.
5. Small items related to flower arrangement.
Six, the time and place of the event
One event time this event for xx days, respectively, xx month xx, xx day and xx day. Second activity location this time we theaters, large entertainment venues door, square, garden and so on Valentine's Day lovers will go together.
Third, the way of advertising cooperation.
1, large display boards.
2, flyers.
3, signage design, florist decoration and arrangement.
4, website publicity.
Seven, the preparation of a staff arrangement
In the event before the recruitment of xx temporary workers xx female, xx male, responsible for delivery, customer service, bouquets of decorative, publicity, and the sale of loose flowers, etc., the requirements of delivery personnel must be familiar with the local environment so that the flowers will not be unable to find a place to send flowers late and other situations. Need xx delivery personnel store original xx delivery personnel, xx male temporary workers; answering the phone and online orders need xx personnel store original xx customer service personnel, xx female temporary workers; bouquet decoration personnel xx store original xx bouquet decoration, xx female temporary workers; xx doorway publicity, xx street publicity personnel xx temporary workers xx female xx male, female in the doorway publicity, male to the neighborhood under the pretext of propaganda. Publicity, male to the nearby excuse publicity; arrangements for xx personnel will be sold to the nearby universities, movie theaters, large entertainment venues, squares, gardens, etc. Valentine's Day lovers will go to the place of the original xx sales staff, xx are female temporary workers, the sales staff will be a little bit of training of the xx temporary workers; in addition to the delivery of the temporary workers have the necessary requirements, the other temporary workers can be hired to hire some of the nearby The other temporary workers can hire some nearby part-time college students, college students part-time relative cost is relatively low, hire them can reduce the cost.
2022 Valentine's Day activity planning program 6First, the theme of the event
Mutual love, the most love Tanabata
Second, the time of the event
20xx August x - August x
Third, planning The main idea
1, Tanabata to distinguish Valentine's Day, from the caliber of communication to the organization of activities, landing on the couple's love.
2, the theme of the entire planning around emotion, love, family, to achieve the integration of activities and marketing activities.
Fourth, the content of the event
1, mutual love, the most love Tanabata I and my lover large-scale collection of activities
Remember your first photo photo? Remember the promises you made to your friends and family? xx me and my lover large collection of activities kicked off, immediately collecting the earliest wedding photos, the earliest wedding promises, after the end of the event, in accordance with the date of the photo shoot, the wedding time scheduled sooner or later.
The earliest wedding photos 5, the owner of each photo reward xx 200 yuan worth of exquisite gifts.
The earliest wedding promises 5, the owner of each promise to reward xx value of 200 yuan exquisite gift.
Photo (after the collection is completed, made into a display, the original photo will be returned to me) promises by the customer handwritten, signed, made into a display placed in the x square activity site display.
Responsible for:
2, mutual love, favorite Tanabata xx Walking Street wearing class on the basis of the current price of 77% off. (August x, 20xx, discounts, on-site radio announcement)
Walking Street is responsible for negotiation, implementation.
The counterpart:
3, mutual love, favorite Tanabata xx large-scale cultural performances, wonderful live events.
August x, xx Square wedding show
August x, xxx Square wedding show
August x, xxx Square x cultural year series activities
Responsible for:
4, mutual love, the most love Tanabata 10,000 paper cranes table true heart
xx Walking Street 10,000 cranes to meet the Tanabata Festival, the early stage can be xx Staff folded by themselves, the materials used by the company reimbursement, Tanabata day, can be prepared at the scene of a thousand paper cranes of paper and pens, customers can be under the guidance of the staff, fold their own thousands of paper cranes, expressed the prayer for love and a happy life, and finally hanging in the Walking Street x square range of uniform.
88 month x afternoon began to issue a notice, requiring the pedestrian street staff first folded thousand paper cranes, responsible for: x
5, mutual love, the most love Tanabata xx Tanabata magpie bridge will!
Purpose: The traditional Chinese festival of Tanabata, the magpie bridge will be held with social welfare activities to attract more customers to enter and understand the xx.
Time: x month x to August x
Cooperation: x radio station
Activity Theme: meet you and me, the fate of the magpie bridge will be in the xx Tanabata
The program content:
The program content:
The program content:
Format:Blind date registration in the form of a form, fill out the Blind Date registration form,
Staff will fill out the registration form registered to the production of the Blind Date registration card for on-site posting,
Activity phases:
Phase I: Registration phase August x to August x
Interested persons can go to the xx General Service Desk, Century Taihua Plaza General Service Desk, Saino Supermarket Service Desk to register,
The second stage: matchmaking stage
On August x, a large-scale township meeting will be held in xx, and a list of enrolled persons will be made by the company's personnel.
Responsible for:
6, mutual love, the most favorite Tanabata take what to my lover!
August x-x month x, in xx shopping full of 100 yuan, send x flower store Zhilanhua House special discount card. ***Counting 1000, until delivery, while enjoying the special planning service of free delivery of flowers to your home.
Responsible for:
7, mutual love, the most love Tanabata couples love contest activities
Couples love contest, Tanabata evening party, x square held: released in advance through the media, invited 10 pairs of customers, to participate in the couples love contest activities, more than tacit understanding, more than the talent, more than the handicraft.
Invite jewelry and cosmetic manufacturers to raise title sponsorship, as well as event gifts, background plates, performances, jewelry 60% off