The catering industry is closely related to our life. With the change of people's life concept, the application of VI design is becoming more and more common. It can improve the image of catering enterprises and give people a better sensory impact visually. This paper will analyze the main contents and functions of catering vi design.
Catering VI design mainly includes four aspects: logo design, standard character design, standard color design and combination design of logo and standard character, which are the basis of application system. The application system is mainly the unification of all aspects of the company's image, mainly including:
stationery, work permit, invitation card, enterprise signboard, vehicle, manager's uniform, manager's uniform, employee's uniform, etiquette uniform, cultural shirt, tie, work hat, buttons, epaulettes, badge, etc. Magazine advertisement, newspaper advertisement, online advertisement, street sign advertisement, poster advertisement, etc. Product packaging. For example: carton packaging, paper bag packaging, wooden box packaging, glass container packaging, plastic bag packaging, metal packaging, ceramic packaging, wrapping paper. Company profile, product description, product profile, calendar, etc.
when designing the Logo, designers can apply VI design elements, integrate the business philosophy and culture of the enterprise into the Logo with special visual symbols, adopt different ways of expression to convey the concept, such as words, graphics or a combination of the two, etc., and can also mix and match colors to form visual impact, such as red gives people enthusiasm and yellow gives people warmth, so as to enhance expressiveness and attract consumers' attention. In addition, the special font in VI design is to unify the design of the main characters, numbers and product names used by enterprises combined with external publicity characters. It mainly includes logo characters designed for enterprise products, logo characters designed for internal and external activities of enterprises, and masthead and title fonts designed for poster advertisements, newspaper advertisements, film and television advertisements, which will make the external image of enterprises more unified and distinct.
Nowadays, the development of the catering industry has greatly met people's material and spiritual needs. However, if people want to know and remember it, it will be difficult for the company to expand its popularity without a good corporate image, no matter how good the catering service and delicious the food are. The application of VI design provides a guarantee for the development of catering enterprises. As an effective way to build the overall image of enterprises, increasing the application of VI design can better meet the needs of consumers and let them know the enterprise, so as to stand out from many competitors and create a better market prospect.