Pick a bunch of Artemisia argyi leaves to ward off evil spirits and hang them at the door, steam a pot of sweet zongzi on the dining table, and make a pot of fragrant wine to fill the glass ... The following is the "Dragon Boat Festival Activity Plan for Hotel Catering" compiled by me for your reference only. Welcome to read this article. Planning of Hotel Catering Dragon Boat Festival Activities (I)
Activity Time:
21xx -21xx.
activity theme:
xxx catering zongqing dragon boat festival.
participating hotels:
xxx Food City, xx Food and Seafood City, xxx Food and Seafood Plaza and xxx Restaurant.
Activity content:
1. On the day of Dragon Boat Festival, the chef made a variety of exquisite and affordable Dragon Boat Festival reunion banquets suitable for family gatherings, and launched several special Dragon Boat Festival dishes.
2. If you spend money in the store on the Dragon Boat Festival, on the basis of the existing coupons in the store, each table will be given a small zongzi, which is subject to X per customer (the store will purchase it in a unified way according to the required quantity until it is given up). Note: When the store declares to give away the needed zongzi, it shall also purchase the number of zongzi and eggs (each employee will give X zongzi and X eggs) needed for the employees' meals on the Dragon Boat Festival, and report them to the company's purchasing department before X, X, respectively.
thirdly, guests who have two meals on the same day can be given colorful ropes, and the number of gifts will be determined by the store manager according to the actual situation.
fourth, each store decorates the store environment according to the actual situation, and collects or purchases mugwort leaves and zongzi leaves by itself. Decorate the ordering area with zongzi leaves and mugwort leaves, or hang or insert them in vases, and put them in the main customer positions in the store: bar, cashier, etc., with emphasis on rendering the festive atmosphere. If it is inconvenient, coordinate with the company in advance.
5. On the day of the Dragon Boat Festival, all stores hang the Dragon Boat Festival banners, which read: Yong Li Catering, Zongqing Dragon Boat Festival.
6. Send a short message about the Dragon Boat Festival. The message reads: Zongzi and wormwood leaves are fragrant, and the special dishes are delicious. Yongli Restaurant invites you to share this wonderful Dragon Boat Festival time.
publicity matters:
1. The planning department uses the SMS platform to send short messages to customers and make holiday banners according to the publicity requirements!
2. the network department is responsible for publicizing the relevant information of this event on the corporate website in the form of instant news.
Precautions:
1. Each store will report the required quantity of zongzi to the company's purchasing department in advance according to the business situation, so that the company's purchasing department can make an order.
2. At the same time, each store should do a good job in training the activity content and sales skills. Planning of hotel catering activities during the Dragon Boat Festival (2)
1. Activity time
During the Dragon Boat Festival holiday.
II. Venue
Sixth floor of XX Hotel.
III. Theme of the event
The "brown" of Qian Shan is love.
IV. Activity target
Members, individual travelers, families, relatives and friends during the Dragon Boat Festival.
5. Promotional activity combination
1. During the activities of the Housekeeping Department, the business strategy of "blue discount coupon for room reservation and gift" was adopted, and a gift box coupon of xx yuan was given when the room was opened in cash.
2. The Food and Beverage Department carried out the following promotional activities with the theme of "Brown" in Qian Shan.
(1) Enjoy a 11% discount on the food in the X building during the activity. Send a new dish if you spend more than xxx yuan on a single table.
(2) Western restaurants offer these benefits: if there are more than three people (including three) coming to the restaurant for dinner during holidays, one person will be exempted. During the activity, two people can enjoy the special afternoon tea without one. Anyone who comes to the western restaurant for dinner will be given a meal coupon at each table.
(3) The second activity will be held on X. At the restaurant, the chef of the western kitchen bakery will personally demonstrate the making of zongzi, and the guests who will attend at that time can experience the fun of making zongzi in the "xx Restaurant".
(4)xx Dragon Boat Festival Zongzi, xx yuan/piece, xx yuan/basket.
4. Promotion time: 21xx years, x months, x days-x months, x days.
dinner: xx: xx-xx: xx yuan/person.
location: western restaurant on the first floor of xx hotel.
VI. Budget and advertising planning
The TV promotion and rolling broadcast is estimated to be xxx yuan. Publicity materials. The cost of xxx sheets per page is xxx yuan. Newspapers, newspapers, etc. All mobile phone mantissas in xx are covered by carpet SMS for 6, 8 and 9 users and members. It is estimated that xxx articles will be issued, with an estimated xxx yuan. Planning of Dragon Boat Festival activities for hotel catering (3)
1. Marketing purpose:
During the Dragon Boat Festival holiday, large-scale promotion activities will be carried out to improve product sales and market competitiveness, expand the popularity of this farmhouse, stimulate consumption channels, and effectively grasp the customer information of consumers.
2. Marketing target:
1. Successful consumer groups who fly to college to major (please dormitory, Everyone is about 51 yuan)
2. Year-end party of students' union, societies and classes (there are about 11 societies and 31 classes, Everyone is around 31 yuan)
3. Ordinary consumers in flying hospitals
4. Social consumers
3. Time of marketing activities:
21xx year x month x~21xx year x month x (from the beginning of May to the beginning of May in the lunar calendar) (the promotion interval can be appropriately advanced or extended according to needs to ensure the maximum contact with consumers)
4.
2. loquat picking publicity: eat well and play well! Loquat is better here!
3. Dragon Boat Festival cultural propaganda: Use the momentum caused by the impact of festival activities to highlight the style of strong brand and strong marketing.
promotion of membership card: VIP membership card will be discounted if you spend over RMB or group consumption.
5. short message group platform promotion: send a short message about the activity to all students in the flight school.
6. telemarketing and publicity: call the president of the student union and the club of the general school of Flying Academy and the second-level colleges for group dinner promotion.
7. the day before and during the activity, distribute leaflets in the most crowded passage (snack street or school gate), which is responsible for conveying the first-hand information of the activity to consumers.
requirements: good image and temperament, neat dress and obvious signs of this farmhouse.
(uniform clothing is recommended)
V. Marketing theme
Inherit the traditional simple culture and feel the delicious characteristics of the farm.
Subtitle "Orchard New Village Dragon Boat Festival Carnival is looking forward to your participation".
VI. Promotional products:
The unique culture and food of this farmhouse.
VII. Specific marketing activities:
Mode:
1. Discounting food and beverage products to stimulate consumption.
2. This activity focuses on zongzi as a promotional product, as well as Sichuan local Dragon Boat Festival cuisine, and carries out different food collocation sales and holiday gift packages.
3. The Dragon Boat Festival reunion dinner is launched, and all consumers in groups (more than X people) can enjoy X discount.
4. Greetings to students of Civil Aviation Flight Academy of China. All students of Civil Aviation Flight Academy of China can receive a holiday gift package (Dragon Boat Festival special food and Dragon Boat Festival colored rope in xx area) with valid certificates such as student ID card, examination certificate and ID card.
5. Reproduce the traditional Dragon Boat Festival culture, explain it on the spot from the aspects of origin, development, changes, current situation, etc., and include an interactive session of interesting answers, and those who answer correctly will get a holiday gift package.
VIII. Operation of creating cultural atmosphere for activities:
Activities such as hanging calamus, wormwood and sprinkling realgar wine can be carried out at the activity point by inserting mugwort, calamus, willow branches and colored ropes, and colored flags are inserted to attract consumers to stop and watch and set off the theme activity atmosphere; Place the theme background and content description materials in the eye-catching place of the activity site to ensure that the activity area is at least 51 square meters.
In order to enhance the attraction of the event and the atmosphere at the scene, we can hold song and dance performances or special entertainment activities that local people like at the same time.
When engaging in these activities, we must do a good job in preparation, site layout, host selection and entertainment content selection.
IX. Personnel arrangement:
This activity is operated by our farmhouse according to the plan. In order to ensure the smooth implementation of this activity, we need to designate special personnel to be responsible for two details in the implementation process:
1. Single-page distribution personnel: during the activity, we will distribute leaflets every day in the most crowded channel of the activity venue during business hours, and be responsible for conveying the first-hand information of the activity to consumers. Requirements: good image, good temperament and dress.
(uniform clothing is recommended)
2. Managers of competition activities: In order to ensure the orderly activities, special personnel must be appointed to manage the competition materials, lotteries and prizes, so as to avoid unnecessary disputes and affect the brand image. Planning of Dragon Boat Festival activities for hotel catering (IV) < P > 1. Time:
xxx year, X month, X day.
2. Location:
xx Hotel.
Third, the goal and purpose of the activity:
1. Let customers know about the hotel and dispel customers' worries about the consumption grade;
2. Enrich the celebration atmosphere of traditional festivals and stimulate family consumption;
3. Develop the existing site resources and mobilize the business potential in light hours;
4. gather the sales force of the hotel, mobilize the enthusiasm of all staff, and operate in a bundled way. Hotel Dragon Boat Festival marketing plan.
IV. Public target:
FIT, family, relatives and friends during the Dragon Boat Festival.
5. Positioning:
With the increasing consumption level of hotels, "Happy Dragon Boat Festival, Happy Family, Happy Family" is unique in advertising campaign, and its activities are unique and refreshing, creating a warm and warm atmosphere on festivals.
6. Promotion portfolio:
1. Housekeeping department adopts the business strategy of "sending food and beverage consumption coupons" and opens 1 rooms in cash to send food and beverage consumption coupons to 21 yuan.
2. The Food and Beverage Department launched the following promotional activities in the name of "Happy Dragon Boat Festival, Happy Family Reunion".
(1) The special dish in the food city is xx yuan, and Yanjing pure beer is two for one.
(2) 21% discount on VIP room dishes. If you spend more than xxx yuan, send a coupon of xx yuan, and send it to ktv in the afternoon.
(3) launch a variety of exquisite and affordable Dragon Boat Festival group banquets suitable for family gatherings based on the Dragon Boat Festival culture, and book the group banquet and send it to ktv in the afternoon. And launched several special Dragon Boat Festival dishes.
(4) In this series of activities, we must grasp the principles of "authentic" and "authentic". Family meals and gatherings of friends and relatives are the main tourist sources at this stage. Then the hotel's products should mainly meet the needs of such guests, and the dishes should be light in taste, suitable for all ages, with a large amount of dishes and moderate price, and banquets of various grades should be launched in time, with special dishes, signature dishes and new dishes interspersed here, so that consumers can fully understand the chef's level of the hotel and promote the establishment and promotion of the hotel image brand. This is the main purpose of this marketing and the theme project in this activity.
3、ktv。
(a) Send a food and beverage consumption coupon of xx yuan for the evening consumption.
(b) those who spend more than xxx yuan will be sent to the afternoon venue to pack a room and send a pot of tea.
(c) those who spend more than xxx yuan on food and beverage will be sent to a ktv afternoon box.
4. Sauna center.
a full set of xxx yuan.
send a food and beverage consumption coupon of xx yuan.
VII. Effect analysis of marketing activities:
1. The sales targets of all operating departments of the hotel are inclined to the catering department, and the popularity of catering is boosted by departmental linkage.
2. This activity will make customers leave many beautiful and sweet memories and deepen their understanding of the hotel.
3. Through this marketing plan, the objectives should be achieved: guest room X million yuan/day, catering X million yuan/day, ktvx/ million yuan/day and leisure center X million yuan/day. Total x million yuan/day.
VIII. Budget and advertising planning:
1,51 banner advertisements.
2. SMS coverage. It is expected to send xxx articles.
3. Rent a special publicity vehicle.
4. The taxi posted advertisements.
5. Organize employees to go to the streets for training and distribute publicity materials.
6. Make xxx consumption volumes. Planning of Hotel Dining Dragon Boat Festival (5)
1. Promotion theme:
Taste the traditional Dragon Boat Festival and experience colorful quality life.
2. Promotion background:
The Dragon Boat Festival, an annual traditional festival, is coming. At this time, people will remember the patriotic poet Qu Yuan by eating zongzi and racing dragon boats.
Third, the purpose of promotion:
Use the Dragon Boat Festival to create a festive atmosphere and attract customers; Promote sales and reduce inventory; Enhance brand image; Make manufacturers, consumers and supermarkets win; Strike at competitors.
Fourth, promotional products:
Zongzi and products related to making Zongzi (such as glutinous rice, pickled bacon, red dates, red beans, peanuts, etc.); Cooked food; Drinks; Household daily necessities commonly used in summer (such as mosquito repellent, mat, fan, etc.); Some household appliances (such as air conditioners, refrigerators, etc.)
5. promotion target:
all consumers.
VI. Promotion time:
June x to June x three days.
VII. Promotional contents:
1. Free wormwood collection with receipt:
Activity time: from June X to June X from xx to xx in the morning.
venue: in front of xx supermarket.
Activity content: On the morning of xx, at the gate of xx supermarket, consumers can receive wormwood for free with a receipt (unlimited price), and each receipt is limited to two wormwood.
2. Zongzi Shooting Competition:
Activity content: From June X to June X from xx to xx in the afternoon, in front of suguo supermarket, customers who purchase at least xxx yuan at one time can participate in Zongzi Shooting Competition with a small ticket
Activity mode: each person can get 5 darts with a small ticket, and participate in Zongzi Shooting at the designated place (there is a venue store at the gate of the mall), and the shot is marked "red bean paste". The shot was "meat zongzi", that is, one zongzi of this kind was obtained.
3. On-site promotion:
Activity mode: free tasting, giving away as much as you buy, special products, discounts, etc.
(1) Some cooked food products like Zongzi can be promoted by free tasting.
(2) Some daily necessities such as household use can be twisted with special price and discount.
(3) products like drinks can be sold in bundles.
(4) Some large commodities such as home appliances can be given as much as they are full, with special prices and discounts.
VIII. Relevant publicity:
1. Before the promotion, distribute the promotion.