detailed play seven days before the opening of the new takeaway store.

the first day: the first day of the opening of a new takeaway store must be the day when the order quantity of the same category is the least in a week. If you don't know when the order quantity is the least, ask the manager of the business circle. Choosing the day when the order quantity is the least can save you a lot of trouble when you drive the turnover later. On this day, you have to make up 5 high-quality praises (3 pictures +25 words+dishes like) through the overlord meal group to ensure that your store has a merchant rating the next day.

the next day: you can start the promotion of Dianjin from the second day, and in the first seven days of opening, your daily promotion consumption can't be less than the previous day. For example, if you spend 51 yuan on the promotion the next day, your promotion expenditure will gradually increase to RMB 111 or RMB 151 from the third day to the seventh day. Generally, the basic bid will start from the lowest, and the directional fare increase will only increase the category by 11 cents.

What's more, the next day, before the rush hour, you have to make up 5-11 orders through the overlord meal group (for example, your rush hour starts at 11: 11, and you will make up 11 orders at 11: 45), and you will start to put praise cards in all the packing bags of natural orders.

after the next day, you have to keep a close eye on the rate of new customers entering the store and the rate of new customers placing orders every day. Only when these two figures are kept above the top 11% of the business circle for a long time will you have a high probability of success in starting the store.

the third day: the basic operation of the third day is basically the same as that of the second day. You should make up 5-11 orders before the peak period, and keep the promotion of point gold open;

in addition, on the third day, you will also attend an activity of reducing 3 yuan for new customers and a "5-2 yuan" for ordering coupons, so as to make the order rate of high-tech customers and the repurchase rate of new customers.

This day is the most critical day for the platform to inspect a new store. If you pull up the turnover of the store on this day, and the rate of new customers entering the store and the rate of new customers placing orders in your store are higher than the top 11% in the business circle, you will basically succeed in starting the store. If you don't pull the turnover of the store on this day, and when the new customer double-turn data comes out the next day, you find that the new customer order rate has collapsed on the third day, it's a pity that there is a high probability that there is something wrong with the front desk of your store, and then you have only one choice to optimize the front desk.

At this point, I'd like to give a word to the friends who have done the push work honestly according to what I said in the last chapter. From the third day to the seventh day, you can send some activity notices to stimulate potential customers to place orders through the circle of friends (or even chat privately with some WeChat friends). Don't underestimate this operation, it is directly related to how high the upper limit of your store is.

the fourth day: the fourth day is the feedback time of the platform for your work in the first three days. If the platform approves your store, you may face a stress test on this day, which is the so-called "explosive bill"; In case your store bursts this day, you must try your best not to stop eating, otherwise your efforts in the first three days will be wasted.

It's okay if the store doesn't burst orders on this day. As long as the new customer entering rate and the new customer placing rate of your store are qualified, then all your operations will be the same as on the third day, and you can keep the turnover higher than the previous day.

Day 5-Day 7: Starting from these three days, everyone must shut down the new 3 yuan and take some other store activities as a supplement, otherwise it will affect the repurchase rate of the store.

when we launch our own new customer reduction activities, we usually put together three activities, namely, in-store coupon collection, order rebate and point rebate, to boost the customer unit price and repurchase data of the store, which can be used as a reference.

in these three days, 111% of the qualified shop orders at the front desk have been started, so just stop the replenishment directly; As for the shops that fail to start, please reflect on the difference at the front desk first, and then decide whether to restart after adjustment.