zhonghui design (professional logo design company) answer:

Haidilao hot pot is a well-known chain restaurant brand in China, which was established in 1994. Its logo design has undergone many changes, and today's logo has become one of the most representative symbols of the brand. The following is the process of logo design of Haidilao hot pot.

the first stage: formulating design requirements

At that time, Haidilao hot pot suddenly rose, and all hot pot restaurants in the market had similar retro flavor, which made it urgently need a novel, bold, modern, distinctive style, and highly recognizable and fashionable logo. Therefore, the company consulted a number of designers, and was responsible for formulating the logo design requirements and basic templates. The first phase will involve the design scheme of focusing and immediately conveying the brand attributes.

the second stage: the first draft of design

the design team started creative work, collected relevant data and image materials, and after several rounds of brainstorming, investigation and comparison, extracted potential symbol forms and compared them with the design requirements specified in the previous period. In the conception and creativity, the team also actively explored the details such as colors and fonts, and reflected them in the first draft of the design.

the third stage: optimizing and modifying

after the first draft of the design, the company leaders decide whether to modify or optimize it to meet the brand image that is more objective and in line with market expectations. This expansion includes logo simplification adjustment, color coordination scheme, font selection and so on.

the fourth stage: determining the final design

after several rounds of screening, discussion and adjustment, the logo of Haidilao hot pot was officially born. This version of the logo reflects exquisite craftsmanship and visual beauty, and is widely spread through various channels, successfully establishing higher loyalty and recognition among consumers.

The symbol of Haidilao Hot Pot is a wave-making board facing the wind, and the allusion comes from the concept of bold innovation and continuous exploration of culinary masters. It draws lessons from the wave and civilized attributes, and presents the characteristics of Haidilao brand well. At the same time, it is commendable to complete the vision specification with single characteristics and obvious representation. The logo has become the carrier of Haidilao brand and has been widely used in various commercial promotion, which has greatly promoted the development and growth of the brand.

original logo design works by zhonghui design

the above contents are the answers of professional logo design company-zhonghui design (Beijing zhonghui avenue consulting co., ltd.), hoping to help everyone.