Shanghai Tourism Festival 2023 on September 16, 2023

The 34th Shanghai Tourism Festival 2023 is scheduled to be held from September 16 to October 6, according to the Shanghai Municipal Bureau of Culture and Tourism. This year's Shanghai Tourism Festival aims to be a festival for the people, focusing on boosting confidence, expanding demand, stabilizing growth and promoting development, with the whole city and the whole industry linking up and carefully preparing and organizing.

"Keep up the good work, keep innovating", the whole region draws a "real map" of the city's beautiful joy, and fully empowered to consolidate the tourism "big industry, big people's livelihood, big show". The Shanghai Tourism Festival will be held on the basis of the function of "big industry, big livelihood, big display", to ensure that a "new characteristics, new breakthroughs, new highlights" of the Shanghai Tourism Festival, and to further promote the "Shanghai Culture" "Shanghai Tourism" brand.

In August 2023, the festival officially released the main visual image design and the new image of the mascot "Lele" - the cosmic traveler "Lele". "

Shanghai Tourism Festival 2023

Significance of the Shanghai Tourism Festival

1, to enhance the city experience and quality

Taking eating, living, traveling, touring, shopping and entertainment as the core elements, and taking "Culture and Tourism +" and "+Culture and Tourism" as the platforms. " as a platform for strength, carefully organize cultural tourism products, extend the cultural tourism industry chain, enhance the added value of cultural tourism, and serve citizens and tourists with high-quality cultural tourism supply.

2,*** Promoting urban consumption and development

Organizing to mobilize the whole industry of culture and tourism, linking catering, commerce, sports, exhibition, transportation and other market players, organizing various kinds of activities to benefit the people, innovating consumption scenarios, smoothing the consumption cycle, stimulating the vitality of consumption, and promoting the city to accelerate the expansion of urban consumption circle and frequency.

3, enjoy the warmth and poetry of the city

Taking the Yangtze River Delta region as the focus, radiating the whole country, facing the world, continue to strengthen the promotion of culture and tourism, promote the accelerated flow of the source market, with refined management, quality services, so that the public tourists near and far, to fully unleash the value of the function of culture and tourism as a flow of the entrance to the city, the engine of the economy of service.

Reference: Baidu Encyclopedia-2023 Shanghai Tourism Festival