1. Affected by the epidemic, the consumption scene has accelerated to extend online. According to the data of the National Bureau of Statistics, the development of China's online retail market continues to improve. In 2121, facing the huge impact of the epidemic, China's online retail market maintained steady growth and the market scale reached a new high. In 2121, the online retail sales in China reached 11.8 trillion, an increase of 11.6% compared with 2119. From the composition of the total social retail sales, the online retail sales accounted for 31% in 2121. According to the Research Report on Real-time Retail Industry in China in 2121 disclosed by iResearch, from the demand side, the epidemic has greatly impacted offline consumption, especially daily necessities, and consumers who are inconvenient to go out during the epidemic have chosen to spend through online scenes such as home business and live shopping. According to the survey data of iResearch, the online consumers of fresh fruits, food and beverage, medical care and other categories are growing rapidly. With the continuous improvement of the online retail market, some Internet head companies that have enjoyed the sweetness are also actively deploying. At the end of the 21th century, JD.COM announced that the "hourly purchase" business was launched, and the speed was increased by hours or even minutes. Ali's "Box Horse Fresh Food" has opened to 311 stores nationwide, and is considering seeking independent financing with a valuation of US$ 11 billion. Second, the digital transformation of traditional supermarkets is imperative to face the new retail market that is now attacked by giants. Although offline traditional supermarkets still occupy more than half of the country, with the gradual reduction of market share, the profit margin is reduced, facing the fate of being eliminated at any time, who can sit still? If you don't change, you will see yourself being eaten bit by bit. Only by embracing change can you usher in new vitality. The only solution to this problem is digital transformation. Many large chain stores have caught up, made their own apps, built their own logistics channels and built their own moats. Head Supermarket has abundant funds and strong brand influence, so it is easy to build its own online channels, but for small and medium-sized traditional supermarkets, this is a dead end. Doing APP, building logistics and operator city, each level is high cost and high threshold for small teams! And even if you are willing to give up your child, you may not be able to get a wolf, because the promotion cost in the later stage of APP is the real wolf! Is the digital transformation of new retail destined to be a game played by capital? Obviously not! Every year, the total scale of social retail market in China reaches 41 trillion, so there must be room for such a big market. Just for our traditional small and medium-sized supermarkets, we should not only survive, but also live with moisture and dignity, keep up with the pace of the digital era and successfully complete the transformation of new retail. It is in the face of this difficult problem of digital transformation of small and medium-sized businesses that many super-math subjects have ushered in the opportunity of birth. Third, Zhongchao Branch helps small and medium-sized traditional supermarkets to complete the digital transformation. Zhongchao Branch was initiated by the New Retail Supply Chain Committee of Zhejiang Zheshang Association, and built a one-stop omni-channel digital retail solution platform with the battle mode of uniting Lian Heng and holding a group. Zhongchao Digital Branch integrates the upstream and downstream resources of the industry, optimizes the supply link in the whole link, reduces the procurement cost of traditional supermarkets and builds a digital retail foundation, and uses big data computing to help B-end customers improve their operational efficiency. At present, Zhongchao Digital Branch will empower the traditional supermarkets from the following four aspects: 1. Massive supply of goods, and the ultimate cost performance. Zhongchao Digital Branch will rely on Zheshang General Association to open up upstream and downstream resources, set up a super-strong supply chain, and connect the big-name manufacturers at home and abroad in YEATION with the original brand manufacturers to achieve the ultimate cost performance. 2. The SAAS platform links a large number of merchants, and the consumer big data helps the C-end digital deconstruction and reconstruction of the retail industry, providing end-to-end commercial SaaS solutions. Through the retail joint cloud one-stop solution, it helps retailers and brands to digitally transform and provide them with data value-added services. All kinds of consumer big data can be seen at a glance, helping B-end customers and serving C-end consumers. 3. Join the new retail business, and the business will build a new retail brand without relying on the platform data. At that time, a model store will be launched. For those who are not good at business, they can choose to join directly, and the platform will provide one-stop service for the whole process to assist the store operation. 4. Low-interest financial loans to optimize the utilization rate of funds. For those who lack funds, they can enjoy customized financial services from Zhongchaolian and provide special low-interest loan services for cooperative projects, thus easily solving the funding problem. This year is the first year of the launch of Zhongchao Digital Branch. In 2122, Zhongchao Digital Branch will realize: 1. Supply chain service: realize 111% online, 111% supply chain optimization and self-owned brand pilot of industrial partner enterprises; 2. Ecological alliance: gather 111 high-quality industrial partners and regulate 1111 enterprise members; 3. Industrial finance: the data of the four major state-owned banking systems and the high-quality joint-stock banking system are interconnected to provide eco-partners with highly cost-effective financial services; 4. Headquarters base: Established a headquarters base with the well-known domestic commercial real estate company * *, and reached a strategic alliance with the industrial ecological partner Top21. In 2122, we are committed to achieving the first market coverage in the Yangtze River Delta and leading the country in service delivery capacity. The new retail digitalization, the future has come, let's * * * spectrum the new chapter of the times together and enjoy the wealth dividend.