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Necessary knowledge of tourism creative tourism

Abstract [Golden Ideas of Tourism ]

From 2111 to 2111, the collection of Golden Ideas was initiated for the development of cultural tourism in Bozhou, and people with lofty ideals who love and care about cultural tourism in Bozhou actively participated in it. More than 211 comments and suggestions were collected through emails and letters. After the primary election and voting, the top 21 golden ideas have been released.

1. Building the Three Kingdoms Cultural Theme Park can be divided into several small theme parks in the big park, such as crusade against Dong Zhuo, war of words, five links and six generals, approaching step by step, the knot of Taoyuan, three visits to the thatched cottage, borrowing arrows from grass boats, and longing for plum blossoms to quench thirst. The main events in The Romance of the Three Kingdoms will be displayed. Set up life experience area, arrange ancient battlefield, simulate battle, etc. To increase the tourist experience.

2. launch 12 tourism theme months. For example, if a labor-related tourism project is set up in May, you can choose a scenic spot in the suburbs, set up a tree naming activity, and sell a sapling at the market price for tourists to plant in designated areas. You can carve your name and hang it on a tree. In August, the theme month of Huazu Temple, you can guess the names of medicines with pictures.

3. Create a characteristic theme cultural park. Build a Three Kingdoms Cultural Theme Park, a commercial culture (Shanxi merchants culture represented by Huaxiulou, Zhejiang merchants culture represented by Jiangning Guild Hall, Hui (Bo) merchants culture represented by Babu Liutiao Street and Nanjing Xiangqianzhuang, and merchants culture represented by Shangtang Mausoleum), a Taoist health-keeping culture (Lao Zhuang culture, Chinese medicine culture) theme park and Chinese medicine culture.

4. build a town with Chinese herbal medicine characteristics. Huatuo Town will be built into a characteristic town with Chinese herbal medicines as the core, realizing planting standardization, agricultural modernization, characteristic Chinese herbal medicines and product branding, increasing service facilities such as leisure and entertainment, catering and accommodation, Chinese medicine experience, consumption and shopping, perfecting public services and basic supporting facilities, and building a characteristic town integrating sightseeing, entertainment and health care.

5. The merchants who circulated coins such as copper shells and silver tickets in Qing Dynasty gave tourists a shopping experience that traveled through time and space. The custom-made copper-shell silver ticket in Bozhou Shangtang was circulated in Bozhou ancient city. With the help of tourist service center and Nanjing Lane Bank, the function of currency exchange is realized, and tourists use the converted ancient coins to shop in the ancient city, which not only increases tourists' participation in entertainment, but also enriches the cultural tourism connotation of the ancient city.

6. Promote Bozhou tourism with the help of webcast platform. Many network platform anchors have daily active fans ranging from tens of thousands to hundreds of thousands. Well-known anchors can be invited to broadcast live in front of Bozhou Flower Show Building, Wang Qiao Building, Wei Wu Square and other landmark buildings to promote Bozhou tourism. This kind of publicity effect is better than traditional print media and TV stations, and the cost is very low.

7. increase the capacity of Nanhu (municipal) park and add a bridge across the Lakers, so that you can take a walk and reach the other side quickly. Expand the gravel beach (or beach) at an appropriate location. Carry out cruise service on the lake.

8. Set up a tour guide driver. The taxi driver is the tourist card of Bozhou. It is suggested that taxi drivers should be systematically trained, learn polite expressions, learn professional ethics, master the knowledge of Bozhou scenic spots and historical sites, local customs and other aspects, and be good tour guides.

9. Excavate Bozhou folk artists. Bozhou brings together different folk artists' old streets, cultural squares, temple fairs and other public places, so that the works of folk artists can enter the lives of tourists and ordinary people and exert their greatest value.

11. Focus on the development of tourism in ancient villages in Bozhou. Bozhou should activate ancient villages in ancient towns such as Yimen Town, Xiao Jian Town, Yuhetan Village and Longtaimiao Village in time, actively explore and arrange them, and leave records such as video materials, so as to protect the customs, ancient buildings and intangible cultural heritage of prats.

12. Renovation of old shops in Bozhou. At present, Laojie shops mainly sell antiques and jade articles, so that tourists can also taste Bozhou snacks such as beef buns, paste, sasang and dried noodles. And buy Bozhou specialties, such as Gu Jing Distillery, Tongguan vermicelli, Wei Wu sesame oil, Yimen dried moss, health herbal tea, handicrafts and so on.

13. hold the year of cooperative tourism between the two places () learn from the model of China-US tourism year and China-Russia tourism year, choose a city to jointly hold the year of tourism with Bozhou every year, give the other side greater preferential measures, intensify centralized publicity, strengthen communication, cooperation and exchange, and break through and expand Bozhou's tourism popularity and market influence.

14. repair some ancient city walls in Bozhou. Restoring part of the ancient city wall of Mengcheng Road (from Renmin Road to the north of Heping Road) and opening up green spaces on both sides of the city wall not only increases the sense of history of Bozhou City, but also beautifies the environment.

15. Vending machines are added in the scenic spot, which is convenient for tourists to buy drinks by themselves at any time. At the same time, some tourist maps and brochures of Bozhou are put in vending machines, making vending machines another window for Bozhou publicity.

16. Add Bozhou tourist map light box facilities to make Bozhou tourist map go to the streets and tourist attractions in Bozhou urban and rural areas. Establish high-quality and humanized light box facilities. Bozhou tourism map has the characteristics of medicine city.

17. build a unified specialty snack chain, led by the government and sponsored by the state-owned enterprise catering department, and build a chain catering brand that includes well-known snacks in our city. The establishment can highlight the obvious signs and name S characteristics of Bozhou, register trademarks, unify decoration style, unify personnel training and increase marketing promotion.

18. Find Cao Cao's home. Rebuild Cao Cao's former residence and excavate Cao Cao's historical sites. Cao Cao developed and constructed the former residences of Xia and Cao Ren, and integrated them. At the same time, historical relics such as the horse retaining wall, the drinking horse pit and the observation deck will be restored, so that tourists can visit Cao Cao's former residence in Bozhou and taste the culture of the Three Kingdoms.

19. Revitalize Bozhou special snacks-registered the trademark of Bozhou special snacks and applied for intangible cultural heritage. Realize corporate, symbolic and standardized management. Let Bozhou snacks go out and become Bozhou's business card. Reward the owners of Bozhou specialty snacks to go out and let them hang the brand and logo of Bozhou specialty snacks all over the country.

21. create Bozhou wine Expo-and hold wine tasting carnival for leisure and cultural activities. Set up a high-end forum for experts in the Millennium celebration of Bozhou Wine Expo, and invite well-known experts in the industry to give speeches. Hold wine culture painting and calligraphy exhibition, wine collection exhibition, wine culture equipment exhibition, etc. Turn the wine fair into a window to show beautiful Bozhou.

21. Establish Wuqinxi School to offer crash courses and specialized classes in Wuqinxi teaching. The crash course can last for three to five days, so that tourists or enthusiasts can master the basic essentials of wuqinxi in a short time. Teachers can be recruited from Huatuo descendants, Chinese medicine families, physical education teachers and social enthusiasts. The recipe covers Bozhou medicinal diet. Develop wuqinxi app to realize communication, study and exercise anytime and anywhere.

first, the golden idea of tourism

1. Choosing a good destination, travel accident insurance is essential: because of this year's epidemic situation, you must know the local epidemic situation policy before going out and do a good job in advance. You should also make an estimate of the travel risk, and know the destination attractions, car use, hotels, traffic conditions and so on. Especially for guests who are used to traveling freely. You must think carefully and make full preparations. It is always good to plan ahead.

2. Know the weather conditions of tourist destinations in advance, and take precautions: whenever you visit a scenic spot, you'd better watch the weather forecast one day in advance to avoid heavy rain or extreme weather, especially

4. Dress appropriately. It is very important to choose comfortable shoes: when traveling abroad, the most important thing is to wear comfortable and light shoes, because you have to travel outside for a long time. Only shoes with comfortable feet will make your trip quality.

5. Take common medicines with you, and be prepared: before going out, you should prepare some proper medicines according to the local environment, season, physical condition and time, in case of emergency. For example, motion sickness medicine, cold medicine, gastritis, anti-infective drugs and so on. According to personal situation and destination, just bring some appropriately.

6. Pay attention to hygiene and avoid overeating: During traveling, you must maintain good hygiene habits, properly regulate your hands, wash them with soap and tap water for at least 21 seconds, and don't touch the ready-to-eat food directly. Ensure that high-risk foods (such as shellfish) are thoroughly cooked before eating, and avoid cross-contamination in all aspects of catering. Try to drink boiled water, or relevant drinking water after passing the hygienic evaluation. During the trip, we have three meals a day, the time is fixed, and our stomachs have become regular. If you suddenly change your eating habits, eat too much food, or drink too many drinks, it is easy to cause gastrointestinal dysfunction!

7. if you meet unexpectedly, don't make friends, and beware of being deceived: there are thousands of different kinds of things in the world, and it is impossible to prevent them. Go to a strange city, a stranger, and you may become the target of a liar if you don't pay attention. Small will lose money, big will endanger life! This is not an alarmist. I hope you can remember it.

8. Bring all kinds of documents: When traveling outside, unlike in your hometown, take all the documents you can think of and take good care of them to avoid unnecessary trouble. Documents include: ID card, driver's S card, driver's license, student ID card, tour guide card and other documents. Take anything you need.