Outdoor design of advertising design

As a typical urban advertising design method, outdoor advertising design has always been favored by advertisers. The audience of outdoor advertising is mobile pedestrians. According to this special environmental factor and the particularity of the audience, outdoor advertising design should pay special attention to design principles. Let's talk about the design of outdoor advertising from three aspects: graphic design, copywriting planning and environmental factors-outdoor. Book information

Title: Advertising Design

Author: Gu Lin Shi Haiyun

Publisher: China Light Industry Press

Publication date: September 2119

Format: 16

Pricing: 35.11 yuan

Content introduction

Advertising Design is based on the development perspective. Based on years of teaching experience and knowledge accumulation, the content of Advertising Design strives to be scientific, theoretical, knowledgeable and practical. It is systematically expounded from the aspects of advertising introduction, advertising planning, performance elements in advertising design, advertising creativity and performance, advertising media, etc. The viewpoint is clear, simple, illustrated and readable, and a large number of excellent advertising cases are attached, which will play a certain reference and guiding role in the teaching of advertising design specialty.

Book Catalogue

Chapter 1 Introduction to Advertising

Definition of Advertising in Section 1

Classification of Advertising in Section 2

Functions of Advertising in Section 3

Chapter 2 Advertising Planning

Concept and Content of Advertising Planning in Section 1

Advertising Planning and Market Research in Section 2

Advertising Planning Book in Section 3

Section III Advertising Color

Section IV Advertising Layout

Chapter IV Advertising Creativity and Expression

Section I Concept and Purpose of Advertising Creativity

Section II Advertising Creativity and Creative Thinking

Section III Advertising Creativity Procedure

Section IV Advertising Creativity and Advertising Positioning

Section V Advertising Creativity Expression

Chapter V Advertising Media

magazine advertisements in the third quarter

radio advertisements in the fourth quarter

TV advertisements in the fifth quarter

outdoor advertisements in the sixth quarter

poster advertisements in the seventh quarter

direct mail advertisements in the ninth quarter

online advertisements in the tenth quarter

advertising media planning in the eleventh quarter

Appendix "Crest" ISBN:714112499

Author: Liu Jingqi

Publisher: Beijing Blue Imagination Book Publishing Co., Ltd. (formerly Higher Education)

Pricing: 36.9

Pages: 196

Publication date: July 1, 2113

Edition: 1

. The main contents include: advertising overview, advertising planning, advertising positioning, advertising design creativity, advertising design performance, advertising design graphic creation, elements of print advertising design, advertising design layout, newspaper advertising design, outdoor advertising design, POP advertising design, etc. The content of this book is comprehensive and systematic, absorbing the latest research results at home and abroad, striving to reflect the latest research trends, highlighting the characteristics of case teaching, enhancing the vividness of teaching materials, and improving students' interest in learning.

this book can be used as a study book for students of higher vocational colleges, junior colleges, adult colleges and universities, and undergraduate colleges in higher vocational education and art, and can also be used by students of five-year vocational schools, secondary vocational schools and other relevant personnel.

Book Catalogue:

Chapter I Overview of Advertisements

Section I Definition of Advertisements

Section II Functions and Tasks of Advertisements

Section III * * * of Advertisers The same responsibilities

Section IV Advertising Design and Advertising Designers

Section V Types of Advertising

Chapter II Advertising Planning

Section I Procedures of Advertising Planning

Section II Principles of Advertising Planning

Section III Writing of Advertising Planning Book

Chapter III Positioning of Advertising

Section I What is "Positioning"

Key points

Chapter IV Creativity of Advertising Design

Source and Breakthrough of Creativity in Section I

Process of Creativity in Section II

Mode of Creative Thinking in Section III

Expression of Advertising Design in Chapter V

Expression of Advertising Design in Section I

Visual Expression of Advertising Design in Section II

Graphic Creation of Advertising Design in Chapter VI

Chapter VII Elements of Print Advertising Design

Section I Graphics

Section II Trademarks (Signs)

Section III Text

Section IV Colors

Section V Blanks and Borders

Section VI Creation of Advertising Language

Chapter VIII Layout of Advertising Design

Section I Layout Principles of Advertising < p Chapter 9 Newspaper Advertising Design

Section 1 Newspaper Advertising Design

Section 2 Magazine Advertising Design

Chapter 11 Outdoor Advertising Design

Section 1 Standardization of Outdoor Advertising

Section 2 Street Sign Advertising

Section 3 Poster Advertising

Section 4 Traffic Advertising

Chapter 11 POP Advertising Design

Section 1 Basic knowledge and functions of POP advertising. > outdoor POP advertisement in the third quarter

window POP advertisement in the fourth quarter

furnishing POP advertisement in the fifth quarter

appendix 1 21-year-old popular advertising slogan of China advertisement

appendix 2 25 colorful drawings

main bibliography book information

Author: Bai Guang, Li Dongying, Editor-in-chief Zhang Cheng: Huazhong University of Science and Technology Press

Publication date: 2111-1-1

Edition number: 1

Page number: 111

Word number: 216,111

Printing time: 2111-1-1

Format: 16 format < The book is reasonable in structure, rich in content, detailed in explanation, illustrated with pictures and texts, practical in methods and selected in cases.

This book has adopted a new teaching idea and arranged such a coherent teaching method as "Introduction of this chapter-Emphasis of this chapter-learning objectives-theoretical basis of design-case analysis-practical problems". By combining knowledge closely with examples, users can learn advertising design skills from the process of making examples, and further improve them through the practical design and operation of training questions.

this book focuses on case teaching, supplemented by task-driven method, and highlights the practical teaching links. The cases in this book mainly involve different types of advertising design, such as magazine advertising design, TV advertising design, card advertising design, film advertising design, online advertising design, etc., and the explanation tries to go from shallow to deep and step by step.

This book is a "Twelfth Five-Year Plan Textbook for Art Design in Higher Vocational Colleges" and a "Excellent Textbook for Art Design Major in National Model Higher Vocational Colleges".

Contents

Chapter 1 Advertising Design Basis

1.1 Advertising

1.2 Advertising Design

1.3 Classification of Advertising

1.4 Summary of this chapter

Chapter 2 Magazine Advertising Design

2.1 Computer Magazine Advertising

2.2 Founder Computer Magazine Advertising

2.3 working girl Magazine. Print advertising-logo design

3.1 logo design foundation

3.2 website logo design