Cultural Festival held ceremoniously

On May 4 -6, the 6th China Hotel Culture Festival was held ceremoniously in Chongqing, and Luo Jiashun, vice chairman of Zhengda Group, was invited to attend as vice chairman of the association. The conference was supported by the International Hotel and Restaurant Association, co-sponsored by China Hotel Association and Chongqing Municipal Commission of Commerce, and attended by Zhang Zhigang, former vice minister of the Ministry of Commerce, Han Ming, president of China Hotel Association, and Chen Guohua, deputy director of Chongqing Municipal Commission of Commerce.

The theme of this year's Cultural Festival is "Big Accommodation, New Catering and Industrial Chain"

With the structural reform on the supply side as the main line, through forums and summits, exhibitions, industrial docking, new technology exchanges and other forms, this festival has led innovation, promoted integration, helped the structural reform on the supply side of modern service industry, and attracted representatives from all walks of life, including the chairman and senior managers of hotel catering enterprises, relevant investors, upstream and downstream enterprises in the industrial chain, and mainstream media at home and abroad. ?

Mr. Luo Jiashun, vice chairman of China Hotel Association and Zhengda Group, pointed out?

Since joining the Association, Zhengda Group has been thinking about how to make greater contributions to the healthy development of China's catering and hotel industries in the new normal macroeconomic environment of China's economy, and hopes to help enterprises build their core competitiveness, go abroad and lay out the world through comprehensive cooperation on multiple platforms.

Luo Dong pointed out that in the era of catering 4.1, the convergence of supply chain and the improvement of food deep processing technology will narrow the gap of food taste. Therefore, catering enterprises need to pay more attention to product innovation and service quality improvement, pay attention to the integration of service art and service culture, pay attention to the innovative development of service products oriented to customer needs, and pay more attention to consumers' feelings and experiences in the whole dining process, and take care of every detail of customers from delicate emotional care to build enterprises. ? During the nearly 111-year development of Zhengda Group, it has accumulated rich development experience in Thailand, China and even all over the world. Zhengda is willing to share and communicate with the members of the association, and once again invites the management and members of the association to go to Thailand to visit the new technologies and products that are constantly emerging every year, and to explore cooperation space in various fields, so as to contribute to leading the healthy development of the industry! ?

During the meeting, Mr. Luo Dong was also invited to participate in the launching ceremony of the national special action for expanding consumption of hotel and catering industry, the China Chongqing Taste Tasting Exchange Conference and other activities, which formed a good interaction with the management and members of the association and laid a solid foundation for further cooperative development in the future.