At 9:31 am on July 21th, the first joint meeting of community education sponsored by Rongju Neighborhood Community Education was successfully held. More than 21 employees in the nursery industry participated in this meeting. The meeting invited Mr. Zhang Hongwei, Chairman of China After-school Trusteeship Education Alliance, Mr. Wang Youming, founder /CEO of Rongju Neighborhood Community Education, and Mr. Li Jun, head of Rongju Neighborhood Education Private School.

The themes shared by the guests at this meeting are:

The development process of the nursery industry in this life;

it looks beautiful, and the nursery industry is unspeakable;

return to the community and do high-quality education at home;

stress the tight encirclement and foster new profit growth points.

Meeting site

1. Looking back at the development process and looking up at the starry sky of the nursery industry

Mr. Zhang Hongwei

Mr. Zhang Hongwei has been deeply involved in nursery services for many years. He believes that from the reform and opening up to today, with the flow of population, the needs of the nursery industry are constantly being iteratively updated. From the 1.1 version of taking care of children's food, sleep and pick up to the 2.1 version of tutoring children's homework, and then upgraded to the 3.1 version similar to the integration of neighborhood community education, which focuses on children's quality education, habit formation and comprehensive ability training. Mr. Zhang Hongwei said that he has traveled to almost all cities in China, visited tens of thousands of nursery institutions, and obtained the basic data of the industry. According to his statistics, there are currently 311,111+small and medium-sized institutions with a market scale of hundreds of billions and 31 million+target customers. In addition, the government's policy guidance has also obtained huge financing in the industry. From this point of view, the nursery industry can be described as broad prospects.

The nursery industry is developing very fast. Mr. Zhang Hongwei thinks that in the next 3-5 years, the industry will usher in version 4.1, which will jump out of nursery, but at present, 91% of the institutions on the market are stuck in version 1.1 and version 2.1. Lack of leaders, imperfect system and poor profitability have become common problems in the industry. However, Zhang Hongwei encouraged the partners at the scene to say that when we look back, we should also look up at the starry sky. In the final analysis, nursery is to return to the community, and integrating neighborhood community education is a positive and benign growth, and we can benefit from the service while serving the community continuously.

second, community education is flourishing, and consumption is upgraded by Re

Mr. Wang Youming

With the development of the times, nursery education has returned to the community, which has become a rigid demand of the market, but countless sentimental entrepreneurs have sacrificed at the front line, and quality education has become a slogan. Although community education is in full bloom, it is highly decentralized, difficult to operate, and non-standard low-end management has still become a criticism of the industry. The integration of neighborhoods is undoubtedly the consumption upgrade of community education, the standard space operation at home, the high-quality customized quality education, and the trust of customers. Mr. Wang Youming, founder /CEO of Rongju Neighborhood Community Education, said that Rongju Neighborhood Community Education has grown from 1 to 21 directly-operated campuses in a year and a half, with 161 full-time teams, 2 operating brands, 2 service brands, 2,111+students and 5,111+customers, among which the word-of-mouth conversion can be as high as 85%. Focusing on crowdfunding, we should redefine the neighborhood relationship, integrate the relationship among educators, educational institutions and educational consumers, revitalize the scattered resources in the community, meet the educational needs of parents, thus forming a stable entrance for community education services, insisting on restoring the original appearance of education, and becoming the best community education service operator in China.

Third, break through the tight encirclement and find a new profit growth point

Mr. Li Jun

Every step in the industry seems to face different challenges, such as children's different learning starting points, different learning abilities and different learning rhythms, and the improvement of children's academic performance is a challenge; Make-up and training exist at the same time, so it is very difficult to evaluate each child's personalized learning needs and customize suitable courses. Good study habits will benefit children for life. It is very important to develop the habit of preview before class, practice in class and review after class, but it is very difficult to realize it. Teachers' level = children's grades, and the dependence on excellent teachers is serious. The vicious competition between institutions has led to a serious loss of teachers and students. Only by maximizing the utilization of resources among classrooms, teachers and students can the operating costs be minimized. The cost of teachers' salaries and enrollment fees is increasing year by year, and the profit margin is greatly compressed. Enrollment ability is the foundation of training institutions. Limited channels and single methods make institutions fall into enrollment dilemma, and creating fresh and effective enrollment promotion means is an eternal topic.

in order to highlight the tight encirclement, use the high-quality platform of integrating neighborhood community education and find new profit growth points in the industry, Mr. Li Jun, the person in charge of integrating neighborhood private schools, introduced the cloud service of integrating educational products-integrating study room. Self-study room can effectively improve grades, teach students in accordance with their aptitude, develop habits, solve teachers' dependence, achieve cost control and break the enrollment dilemma. Mr. Li Jun also talked about the product characteristics of the study room from the perspective of children, parents and institutions. For children, the study room can cultivate children's habit of autonomous learning. For parents, the study room can be attached to the exam. For institutions, the study room can realize online video, online testing, offline practice, and missing and filling. In order to let everyone intuitively feel the profit growth brought by the study room, Mr. Li Jun shared the data conclusion after the practice. From the statistical analysis data, we can know that compared with the classroom of 21 square meters, after using the study room, the income can exceed 4 times, and the profit effect is quite obvious.

Taking a group photo on the spot

It's lucky to invite so many business partners in midsummer. We believe that the nursery industry, community education and profit growth are all concerned, and it is our common goal to make them better, stronger and bigger. The first phase of the community education association has been successfully concluded, but it will also be a better start. I believe this meeting will give you more directions and become a compass for everyone to move forward! (Content Source | WeChat WeChat official account: Integrating Neighborhood Community Education)