With its super-large-scale, excellent location, complex business format and multi-business elements, Pearl Plaza has steadily and solidly created a thriving business situation since it opened in September 2111. At present, the Pearl Plaza has opened six floors:
The "Southern Jiapin Supermarket" on the first floor has a business area of 11111 square meters, mainly engaged in daily necessities, food, cultural and sports appliances, household items and so on.
The first floor mainly deals in fine men's wear, gold and silver jewelry, cosmetics, Hainan specialties, handicrafts, glasses and clocks, health care medicine, high-grade alcohol and tobacco, American fast food, etc. Among them, the store scale of gold and silver jewelry and cosmetics has occupied the first place in Hainan. The turnover rate and store performance of Kendeji Pearl Store ranked first in South China and second in China.
the second floor deals in ladies' clothing, leather goods and footwear. The women's clothing store covers an area of 5,111 square meters, which is the largest operating area and the most concentrated and abundant categories in Hainan.
On the third floor, the "Wonderland" operated by Hainan Jiahua Entertainment Co., Ltd. deals in family amusement, children's products, children's clothing and home accessories; The west area is operated by Hainan Hualian Commercial Company, and its sports area, home bed boutique street and ladies' underwear area are all influential and competitive shopping areas in the similar commodity market in the city.
the fourth floor is the "Innovation E-Times Supermarket" operated by Hainan Innovation Bookstore Co., Ltd., which includes integrated household appliances, IT, newsletter, digital and other highly related scientific and technological products, with an overall operating scale of 1111 square meters, and is increasingly showing strong influence and competitiveness in Hainan's household appliances and IT market.
The fifth floor is the "Innovation Culture Supermarket" invested and operated by Hainan Innovation Bookstore, which deals in books, audio and video, cultural and sports supplies, artworks, book bars, etc. It is the largest specialty store of books and cultural supplies in Hainan at present.
The marketing strategy of Pearl Plaza is to activate the business atmosphere with the idea of "promotion", take holidays and anniversaries throughout the year as the main line of marketing opportunities, be good at speculating festivals and creating momentum, attach importance to overall promotion, and launch many fashionable, personalized and multi-structure and multi-level consumer demand and multi-popular cultural elements in a planned and seamless way all the year round, which has won the attention of the circulation industry. In 2113, the average daily passenger flow density per square meter far exceeded that of major shopping malls, ranking first in the city, with an average daily passenger flow of 35,111 people, equivalent to the sum of the average daily passenger flow of the top five department stores in Haikou.
Functional configuration and investment planning
At present, Pearl Plaza has only opened 55,111 square meters, and the functional planning and business configuration of the shopping center need to be improved and expanded. According to the current market trend and consumption trend, Pearl Plaza carries out the following functional design and investment planning for the floors above six floors that are not open:
Restaurant Plaza, focusing on introducing some famous brand hotels on the island, directionally configuring some local flavor stores, and then configuring a street with local flavor snacks.
bodybuilding and beauty salon services. The investment direction is well-known local chain brand enterprises and strong professional institutions outside the island.
Sports and entertainment industry, introducing youthful and fashionable sports and entertainment items (such as Indiana Jones, roller skating and so on).
High-tech theme park introduces a modern high-tech amusement center consisting of three-dimensional digital video technology, three-dimensional interactive three-dimensional game technology, computer dynamic simulation technology, virtual reality technology and multimedia technology
International audio-visual center, introduces a comprehensive cinema integrating a series of film-related service facilities such as leisure and entertainment, and introduces the most advanced projection equipment and audio-visual equipment to provide leading-edge brand-new movie audio-visual enjoyment.
according to China's commitment to join the WTO, February 11 is the deadline for opening to foreign-funded retail enterprises, and overseas super powers will surge. There will be 411,111 square meters of new commercial units in Haikou that have been put into operation or have been put into operation. The concept of new projects has been hyped one after another, and the operation mode has been innovated rapidly. Developers increase the proportion of retained property rights or fully lease back to ensure long-term and stable unified management, and generally attach importance to grafting advanced professional management institutions outside the island to decompose the early risks and enhance the market appeal.
Unprecedented competition and changes will make Pearl Plaza face challenges in capital strength, business model, overall management level and overall marketing competitiveness. In the face of the current competitive situation, we still adhere to the business purpose of "customer satisfaction, merchants make money and owners benefit", and gather the advantages, strengths and resources of all merchants into a strong synergy and strategic alliance, so as to promote Pearl Plaza to be closer to the consumer market, more representative of the public interests and more stable and steady sustainable development.