The White Paper on Catering released by Meituan shows that the post-80s and post-90s, as the main force of catering consumption, pay more attention to efficiency and health, and light meals, new tea drinks and other categories with leisure tonality are increasingly favored. On the other hand, with the wider concept of consumption upgrading, the market is constantly updated and iterated, and the demand for light food products in the market is increasing.

Fried chicken burger has a broad mass base and has three elements of a billion-dollar market: addiction, convenience and culture. Compared with the upgrading of new tea, this is a blue ocean virgin land, and uncle lamb chop came into being.

Whether consumers are willing to spend for a long time depends on product strength and brand strength! This is also the biggest key to distinguish Uncle Lamb from similar products.

First of all, at the source of the product, Yangshu Chicken Chop has a standardized breeding base with an annual output of 5 million broilers, imported advanced domestic breeding equipment and fed with self-produced raw grain. Every chicken has a high quality standard of zero antibiotics, which ensures the safety and quality of uncle Yang's ingredients from the aspects of feeding and monitoring.

At the same time, Uncle Yang also owns an automatic slaughtering plant and a central kitchen with an annual processing capacity of 36 million broilers, and has passed the ISO900 1 international quality management system certification. The product was recognized as pollution-free by the Ministry of Agriculture, which ensured the healthy quality of uncle Yang's ingredients from the slaughtering and processing links.

Formula: Uncle Yang's chicken chops inherit the exclusive pickling secret recipe, adopt the grinding technology of natural spices and frozen spices, retain the original structure of spices, realize the original flavor of the products, and satisfy everyone's taste feast with diverse tastes and choices, thus ensuring the delicious high-end quality of Uncle Yang's products from the conditioning link.

Perfect cold chain distribution system, 2,000 tons of cold storage, instantly lock -38℃ fresh, lock the nutritional components in meat products to the maximum extent, and ensure the pure taste of meat products. Uncle Yang adopts the whole process of low-temperature blending, and the fresh and tender meat quality is unified, which ensures the fresh quality of uncle Yang's raw materials from the distribution link.

Stiffness is the core concept of uncle mutton chicken chops. Perfect industrial chain and strict quality control system ensure the safety and health of the public from the source of ingredients. This rigor is commendable.

In terms of brand, if we want to be closer to the new generation of consumers, the brand's "fashion sense" is also crucial. In addition to relying on the value of its own products to obtain topicality, on the other hand, the space design of the storefront is also particularly important.

Lamb's single store is planned to be about 200 square meters, of which 50% is the operation space of the back kitchen and the front desk, keeping the future minimalist style as a whole, which is different from traditional fast food restaurants.

In the era of "face value economy", good product and space design can become a "single point exposure" for users, and then spread themselves on social networks to realize the fission of marketing.