The mobile Internet has risen rapidly since 20 1 1. By 20 17, the economic income scale of China mobile network will reach 104878 billion yuan, and the CAGR will reach11.07% in six years. It is conservatively predicted that in 20 18 years, the economic income scale of mobile network will reach1649.27 billion yuan.
By 2065438+June 2008, the number of websites in China was 5.44 million, with a half-year growth rate of 2.0%.
The consumption of mobile Internet traffic has doubled, and the growth rate is expanding. In 20 17, the mobile internet access traffic consumption reached 24.6 billion GB, up by162.3% year-on-year; 2018 65438+10-June, the cumulative consumption of mobile internet access traffic was 26.6 billion GB, up by 199.6% year-on-year.
With the increase of Internet penetration rate, the number of mobile phone users is expanding. By the end of June 2008, the number of mobile Internet users had increased to1230,000. The penetration rate of mobile Internet users to mobile phone users has decreased slightly recently, and the penetration rate of mobile phone users from 2065438 to the end of June 2008 was 8 1.6%.
The expansion of the scale of mobile Internet economy and the expansion of traffic consumption mainly come from the lengthening of mobile Internet time. The data shows that from June 20 17 to June 20 18, the monthly total user market of cmnet increased by 29%, waiting for 8.226 billion minutes; The average daily usage time of users on cmnet increased by 23.2%, reaching 289.7 minutes, about 5 hours.
From the field of mobile phone users using APP, instant messaging is still the longest online APP for mobile phone users, accounting for 30.2% of the total usage time, but the proportion has dropped by nearly 6 percentage points. From 2065438 to June 2008, the proportion of short videos, comprehensive information, social networking in Weibo, comprehensive e-commerce and other fields increased, especially the proportion of short videos in outlets increased from 2.0% to 8.8%.
The content of the mobile Internet industry has undergone new changes, and the application of big data has given birth to a new direction of e-commerce.
As an Internet term, "content" refers to words and pictures on web pages in a narrow sense, but with the development of the times, the meaning and characteristics of content have also changed. First of all, the forms of content are more diverse. Content no longer simply refers to words and pictures on web pages, but also extends to a wider range of fields, including graphics, long videos, short videos, audio, live broadcasts and so on. Secondly, the trend of rich media is more obvious. With the development of technology and the maturity of consumer market, multimedia forms such as sound, image and text have emerged, which are called rich media. Text barrage began to be popular in videos, and pictures began with short videos. It is common to insert video and audio into pictures and text. For users, the content itself has become a whole composed of different forms of content. At the same time, the consumption of content is also escalating. Users are no longer satisfied with simple graphic consumption, and the consumption ratio of non-graphic content such as short video, long video and live broadcast is on the rise.
In addition, in the application of big data, the mobile Internet has also given birth to a new direction of e-commerce.
First, social shopping. I hope to listen to the opinions of relatives, friends and people around me. As a reference, social shopping can make everyone more accurate in marketing on social networks and more personalized in serving customers. For example, among the 654.38 billion users of WeChat, the social relationship chain exceeds10 billion.
Second, O2O online links offline marketing. At present, the industries that O2O is doing well are clothing industry, mobile phone industry, catering industry and electronic products industry. For example, in the mobile phone industry, brands such as Huawei, oppo, Xiaomi and Samsung have their own flagship stores on e-commerce platforms such as Tmall and JD.COM, but there are also many offline experience stores. People can go to the experience store to see what the real items are like, and then place an order online, or find out online and then place an order in a physical store. This is both online and offline. O2O is also a major development trend of e-commerce.
Third, cloud services and e-commerce solutions. Applet is the most convenient and direct tool. A large number of e-commerce enterprises have developed many capabilities, including logistics capabilities, marketing capabilities, system capabilities, and various capabilities to provide e-commerce solutions for merchants, suppliers and partners. These abilities hope to play the role of maximum efficiency.
-For more data and analysis, please refer to the analysis report of cmnet Business Model Development Trend and Innovation Strategy of Forward-looking Industry Research Institute.