The concept of 20 13 unicorn enterprise was put forward by AileenLee, the founder of CowboyVentures, a seed round fund, which refers to a small number of start-ups with rapid development and favored by investors.
Such enterprises are sought after by the media and capital, and enjoy the favorable policies of the government, which can be said to be an important weather vane for the development of a new economy in a region. To measure whether an enterprise is a unicorn enterprise, there are generally two criteria:
-Start-ups that have been established for no more than 10 years and receive private investment during their development.
_ The valuation of an enterprise must exceed $654.38+0 billion, among which enterprises with a valuation exceeding $654.38+0 billion are also called super unicorn enterprises in the industry.
According to the statistics of CBInsights, a world-renowned venture capital research institution, by the end of 20 19, the total number of unicorn enterprises in the world had reached 436, and there were 25 super unicorn enterprises with a valuation exceeding 10 billion US dollars.
_ Global unicorn enterprises: there are 2 14 in the United States and 107 in China, and the number of unicorn enterprises in China and the United States accounts for 73.6% of the world.
_ Global super unicorn enterprises: there are 1 1 in the United States and 8 in China, accounting for 76% of the total. Ant Financial ranked first with a valuation of $654.38+050 billion.
In recent years, unicorn enterprises have been born. Internet giants and investment institutions are the important drivers behind it, and high-quality unicorn enterprises have also become an indispensable part of the Internet giant ecosystem.
The overall level of Internet in Southeast Asia is relatively backward, with imperfect infrastructure and long enterprise development cycle. Therefore, the definition of 10 year may not be so important, but the valuation of 10 billion is definitely there.
So how many unicorn companies are there in Southeast Asia? According to incomplete statistics, excluding unstable and controversial enterprises, there are still about 10 left, which can be regarded as this category.
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①:
snatch
company profile
Grab was founded on 20 12. It was originally a taxi service provider and was called Uber in Southeast Asia. Eight years after its establishment, Grab's business has also expanded wildly. 20 19, Grab clearly defined the company as a car-calling, food delivery and digital payment provider. In Southeast Asia, one in eight people uses Grab.
Winning process
Since its establishment, Grab has completed nearly 20 times of financing, with a total amount exceeding 654.38+0 billion US dollars. There are many star capitals behind Gra, including well-known VC/PEs such as GGV, Xiangfeng Investment, Softbank, CIC, Ping An Capital, Tiger Global Fund, Gao Yu Capital, and China enterprises such as Didi and Qunar.
②: Lazada
company profile
Lazada was founded on 20 12 and is headquartered in Singapore. It is an online shopping website in Southeast Asia. Lazada's core business is divided into two parts: local and cross-border. Its business model is very similar to Alibaba's Tmall, and now it is Ali's e-commerce platform.
Winning process
Lazada has completed 10 financing with a total investment of over USD 4.6 billion. In 20 16, Ali invested 1 100 million dollars to bet on the e-commerce platform lazada. After that, Ali injected capital into Lazada twice and invested $4 billion in three times. After that, Ali obtained the absolute controlling right of Lazada.
③: Sea
company profile
SeaGroup, formerly known as Garena, is a famous game platform in Southeast Asia. 20 17 in may, Garena was officially renamed Sea, and Garena was established in 2009. Garena started in the game business. After changing its name to Sea, it has e-commerce business shopee, game business Garena and electronic payment business.
Winning process
On April 20 16, Tencent participated in Garena's Series D financing of 65438+700 million USD. In 20 17, Garena changed its name and went public. Tencent became its largest shareholder, holding about 39.8%. Up to now, the institutions that have participated in Sea investment include Tencent, GDPVenture, Goldman Sachs Group, Gaoyao Capital, Malaysian Treasury Holdings, JGSummitHoldings and so on.
④: Gojack
company profile
Gojeek was founded on 20 10, which is a local Indonesian company and started with motorcycle culture. Its initial core business was online car service. Today, Gojeek provides take-away, taxi and payment services not only in Indonesia, but also in Vietnam, Thailand, Singapore and the Philippines. Gojeek is closely related to Grab in Southeast Asia.
Winning process
With the support of Tencent, Google, Temasek, JD.COM, Meituan Review, Huaping Investment and Siam Commercial Bank of Thailand, Gojeek has completed at least 12 times of financing. The financing amount disclosed by Gojeek is as high as $4.3 billion, and the current valuation exceeds $6,543.8 billion.
⑤:Tokopedia
company profile
Founded in 2009, Tokopedia is a local e-commerce platform in Indonesia, known as the Indonesian version of Taobao. In Indonesia, Tokopedia has overcome many difficulties and further developed in rural areas. In addition to e-commerce business, Tokopedia also provides consumers with a wide range of services including lending, payment and logistics.
Winning process
In 20 17, Alibaba, which acquired Lazada, invested 1 1 billion dollars in Tokopedia. At the end of 2065438+2008, Tokopedia announced that it had obtained the 1 1 billion USD G round of financing led by Softbank and Alibaba. At present, the financing has been disclosed for 9 times, with an amount of 2.4 billion US dollars and a valuation of 7.3 billion US dollars.
⑥:Traveloka
company profile
Traveloka, founded on 20 12, is an online travel platform in Indonesia, known as Ctrip Travel in Southeast Asia. Traveloka quickly captured the Southeast Asian market with its low price and abundant inventory advantages, and cooperated with many airlines and hotels around the world.
Winning process
Traveloka received at least five rounds of financing, with a total amount of more than 920 million US dollars and a valuation of 4 1 100 million US dollars. Among them, investors include American OTA giant ExpediaGroup, Singaporean international investment institution GIC, well-known Gaochun Capital and Sequoia Capital in the investment field, and JD.COM and other institutions.
⑦: Bukala Park
company profile
Bukalapak, founded on 20 1 1, is a local e-commerce platform enterprise in Indonesia. Originally just an e-commerce platform, it has now developed into a comprehensive lifestyle application. Bukalapak's business involves electronic voucher recharge, gold trading, * * mutual fund savings, * * mutual funds, offline sales and other fields.
Winning process
After at least seven times of financing, Bukalapak has received investments from Singapore investment companies GIC, Ant Financial, EmtekGroup and 500Startups, with a current valuation of $2.5 billion. On 20 19, 10, Bukalapak received an undisclosed amount of investment from the departments of Shinhan Financial Group in the new round of financing.
⑧:Trax
company profile
Trax was founded on 20 10 and is headquartered in Singapore. Mainly through image recognition algorithm, massive shelf and commodity data provide data services for retailers. Trax currently has 175 customers in 50 countries, including well-known consumer brands such as Coca-Cola and Nestle.
Winning process
Trax's latest financing was last year: July 20 19. Trax announced the completion of the D round of financing of 1 billion US dollars, which was led by Hopu Investment. Trax has experienced at least six rounds of financing, with a valuation of more than $65,438+300 million. The investment institutions behind it are: Hopu Investment, Apollo Capital, DCThomson, Huaping Investment, etc.
⑨:OVO
company profile
OVO, founded on 20 16, is an electronic wallet enterprise under the Indonesian Lippo Group. Payment can be easily completed in restaurants, supermarkets, movies and other places through smart phones. OVO has successively carried out strategic cooperation with Grab and Tokopedia. In Indonesia, OVO can be used on online shopping platform Tokopedia.
Winning process
OVO has been invested by many institutions and is now worth $2.9 billion. 20 17 years, in the early stage, Tokyo Li invested1.1.60 billion USD. In March of 20 18, Tokopedia announced its investment in OVO, and in October of 20 165438 10, Grab announced its investment in OVO.
⑩:VNG
company profile
Founded in 2004, VinaGame is a Vietnamese game company, and VNG owns an entertainment company.
, communications, software services and e-commerce, and has also built a rich product ecosystem, such as Zing, Zalo and ZaloPay, which are all high-quality products under Vng.
Winning process
VNG has been invested by Tencent, IDGVenturesVietnam and CyberAgentCapital, and its current valuation is about 2 billion US dollars. VNG is called Little Tencent, and its model is very similar to Tencent. In 20 17, it was reported that it would be listed on Nasdaq, but there was no news about it later.
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The economic level of Southeast Asia is far behind that of China and the United States, and unicorn enterprises are few and far between. And most of these unicorn companies are concentrated in Singapore and Indonesia.
The birth and development of unicorn enterprises is particularly important for the entrepreneurial ecosystem. If a startup wants to become a unicorn, it must do two things: high-quality projects and abundant financing.
Without high-quality projects, relying on high subsidies and money-burning addiction, after the happy days of burning more money, enterprises will definitely die miserably on roller coasters. There are many unicorn enterprises like Schrodinger.
Sun Zhengyi has a famous time machine theory, which uses the gap between countries at different stages of development to develop a business in a relatively early country, and then brings the development experience of the business to a relatively late country when the business is mature, copying the business success model, just like driving a time machine back to a few years ago.
In the entrepreneurial circle, creativity is important, but there are successful models to copy, so why not? The world is interconnected. Looking at the industry of unicorn enterprises in Southeast Asia, it is a model that some economic powers have gone through.
In their early development, some enterprises in China also borrowed from the United States in many aspects. However, due to the huge population experiment foundation in China, many new business models have been derived from the Internet in recent years.
On the other hand, in the Southeast Asian market, the times are just right. In the future, perhaps the innovation of the model will also enable this land, which has been invested with countless efforts by capital, to cultivate one unicorn enterprise after another. As the saying goes, times make heroes, and heroes also make times.
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