The customer's feeling is not obvious, mainly because the price increase of Haidilao conforms to the law of PI value. The PI value of commodities is often inversely proportional to the pricing and gross profit margin of commodities, that is, among similar commodities, the higher the PI value, the lower the pricing and the lower the gross profit margin of commodities; Conversely, the lower the PI value, the higher the pricing and the higher the gross profit.

In Haidilao, because it is an electronic menu, it is easy to grasp the PI value of each dish. For example, dishes with high PI value, such as: Laopai Douhua, Braised Basha Fish, Australian Fat Cattle (and Cattle), signature shrimp slippery, Laopai Yellow Throat, and Laopai noodles, are sensitive commodities with high purchase rate and low gross profit, which either have not increased in price or have only increased in 2 yuan, with the smallest increase.

The bottom of the pot with the highest PI value is mushroom soup, green pepper and clear oil spicy, and the prices of these single pots have not changed. There are also self-selected snacks and drinks, each of which has gone up by 1 yuan, and it will not be noticed when checking out.

Extended information

Haidilao was established in 1994. It is a large-scale inter-provincial direct-selling restaurant brand hot pot restaurant, which mainly deals in Sichuan-style hot pot and integrates the characteristics of local hot pots.

All the dishes in Haidilao can be ordered in half, and half is half price. In this way, you can taste more kinds of food and the price is not high. Most stores have self-service seasoning tables, with about 21 kinds of seasonings, which can be randomly mixed according to their own tastes and preferences; In addition, there are free fruits, and the fruits are different in different seasons, such as: cherry tomatoes, cantaloupes, watermelons, etc. There will also be millet porridge or tremella soup.