Shanghai Lighting City opened in December 1995 to the present, there have been Gansu Road, Dongfang Road, good decorator, Jiu Xing, Chengda, Dongming, Hengda, Yishan Road, Liuying Road and Cao Yang Road, nearly 20 professional lighting market and dozens of comprehensive building materials market lamps and lanterns business area.
Shanghai Lighting City: open the road to chain
Shanghai Lighting City is located in Shanghai Hongkou District, Liuying Road, No. 125, opened on December 18, 1995, with a business area of 15,000 square meters, the existing 250 merchants. It is one of the earliest state-run professional lamps and lanterns market established in Shanghai, transformed by the former Shanghai Mingguang Lamps and lanterns Factory. "Every family buys lamps, buy lamps to Shanghai Lamps & Lights City", a simple and honest advertisement makes Shanghai Lamps & Lights City deep into the hearts of Shanghai consumers. Shanghai Lamps & Lights Mall has seized the opportunity of reform and opening up and market development, and continues to mature and grow. 10 years, Shanghai Lamps & Lights Mall has won a number of national, regional and municipal honors, and is the only professional lamps and light fixtures market that has been awarded the title of "Shanghai Service Integrity Unit" and is the first to pass the ISO9001:2000 quality system certification, and was awarded the title of "Shanghai Lamps & Light Fixtures Mall" in the industry in 2003. In 2003, it was honored as one of the "Top Ten Lighting Markets in China" in the industry.
Han Zonghuai, general manager of Shanghai Lighting City, said: "Achievements can only represent the past, in recent years, the market leadership has been considering seeking new breakthroughs and development, after several years of market research and study, decided to utilize the Shanghai Lighting City's well-established brand to establish a chain of light city in Shanghai. So, in celebration of the tenth anniversary, by the Shanghai Lighting City directly invested in the operation of large-scale chain market - Shanghai Lighting City Ling Shi boutique market debut."
Liuying Lighting City: retailing to the limit
Shanghai Liuying Lighting City, which ranks first in Shanghai in terms of retail sales, is located at No. 135, Liuying Road, Hongkou District, with an operating area of about 20,000 square meters, *** with 66 merchants, and it is the first buyout of property rights in Shanghai's first professional lamps and lanterns market. The market opened in September 2002, and Shanghai Lighting City is only a wall away. Advanced market facilities, the introduction of ATMs, equipped with rolling elevators and sightseeing elevators. The market has an elegant shopping environment and high-grade decoration, with many brands: Leishi, Sanli, Hilina, Kaiyuan, Jihao, Qilang, Huayi, Xingrui, Philips, Hailing and so on. According to the average calculation of the whole business area, Liuying Lighting City has the highest retail sales per square meter in Shanghai lighting market.
Shanghai Liuying Lighting City, the day of opening, the public commitment to the community: 1 million yuan for the deposit, the implementation of the "first to pay". Shanghai Liuying Lighting City to give consumers the highest quality, the best service, the best shopping environment and the most reliable reputation guarantee. Liuying Lighting City General Manager Hu Zhenliang told the author, Shanghai Liuying Lighting City will take three years, and ultimately make it the standard-bearer of the lighting industry in Shanghai, the formation of the industry's information exchange, product display and logistics distribution center. Let "light have me to deliver". This advertising slogan spread to thousands of households.
City Lighting City: a bright future
Shanghai City Lighting City is the largest indoor lighting market in Shanghai, one of the best environment, with a business area of 15,000 square meters. The market was established in June 2000, the existing merchants 135, a collection of Rays, Sanli, Sanxiong - Aurora, Qianli, New Terry, GuoYun, JiHao, WeisDanFu, Puglia, Yaming, Philips, Huayi, Osram and many other domestic and foreign famous brands. The market has a unique geographical location and convenient transportation. According to Shanghai urban planning, Zhabei District will focus on the development of business services, transportation services, real estate and urban industry and other four major industries, CityU Lighting City is considered by industry insiders to be the most promising prospects for the development of a lighting market.
Xu Shaozai, general manager of Chengda Lighting City, said that the market attaches great importance to the management of the market, and actively enhance the construction and management of market hardware and software. Last year, the market invested more than 300 million yuan of unified planning of the market, according to the different products, unified adjustments, and actively guide the merchants for a store a brand business, not conflict with each other, the image of the city of lights has been upgraded, and now the first floor has formed a brand specialty area. It is reported that the market will also invest heavily in the market in the near future on the basis of the original reintegration of the second floor planning, absorbing a number of strength, high-quality dealers, brand manufacturers direct sales stationed on the second floor into a high-grade boutique lighting district, those who do not meet the requirements of the market will be withdrawn from the merchants.
Good Decorator Lighting Plaza: supported by high-grade consumer groups
Good Decorator Lighting Plaza is located in Shanghai, Xuhui District, Tianlin Road, No. 285, the market was created in November 1998, the business area of 13,000 square meters, 150 merchants, the market has convenient transportation. As a result of Shanghai's century-long historical changes, Xuhui District has become the busiest commercial area in Shanghai, establishing the status of Xuhui District as a high-grade residential area and an important part of the city's transportation network system. The three-dimensional transportation network of metro, light rail, elevated, inner ring road, and city trunk roads makes Xuhui District one of the richest transportation modes and most complete transportation networks in Shanghai.
Nearly 900,000 permanent residents in Xuhui District has a large number of mid-range and high-end consumer groups, for the good decorator lighting plaza has brought huge consumer demand. The market has brought together such well-known domestic and international brands as Rays, Philips, Osram, Sanli, TCL Lighting, Baxter, Swarovski and so on. According to some of the market tenants, the market is mainly retail, home improvement projects, due to the more expensive front rents, expenses are larger, relatively speaking, the sales price of lamps and lanterns is also higher. With the city's other market grade and visibility of the city's transportation further smooth, will certainly lose some customers.
Nine Star Lighting Market: establishing a brand market
Nine Star Lighting Market is located in Nine Star Village, Qibao Town, Minhang District, and is situated on the south side of Bridge No. 6 on Cao Bao Road in the suburban area, near Hongqiao International Airport and Caohejing Development Zone, with the Shanghai Outer Ring Road running through the whole village, which makes the transportation convenient and the geographical position superior. Nine Stars Lighting Market was opened in June 2000, covering an area of 30,000 square meters, consisting of 16 "one" type houses side by side, with 182 merchants. Nine Stars Lighting Market has seized the opportunity to radiate the southwest of Shanghai by relying on other professional building materials markets.