Chengjin planning brand 7 law

N1 law of commodity commodity = language product + product

Commodity is by the language product (information components) and product (functional components)

composed of the organic whole.

N2 The Law of Discourse Discourse (Communication) = Benefit + Emotion

Discourse is the informational building block of a commodity and consists of the product's functional information and

additional emotional information.

N3 The Law of the Engine Engine = Product Bump (can not be more) × N

Driven by the promotion of products with a distinctive bump is to promote the terminal

Strong sales momentum.

N4 Law of Impression Brand = Impression + Relationship

Brand is the impression left by the goods in the minds of consumers, and the resulting interrelationship.

N5 The Law of Heartland = Category × N

Heartland is the position that a product occupies in the mind of the consumer through promotion and channels

.

N6 The Law of Channels Channels = Dealers + Terminals

Channels deliver products to consumers, and their height, breadth, depth, and

density determine the "N" of brand equity.

N7 The Law of Assets Brand Asset = Impression × N

Brand Asset is the first asset of a company, and determines the development of the company

Brand Asset is the first asset of a company.