There are many places where the cashier needs to be careful in the operation of the supermarket. Today, Hengyuancheng Shenzhen Shelf made a detailed analysis of the cashier's placement.

1 It is the most reasonable to place the cashier in the middle of the store.

The cashier, commonly known as the checkout counter, is the place where customers pass by and use most often, and it is also the last place where customers stay in the store, which determines the last impression and best impression of customers. For any store, the importance is self-evident. Among the numerous cashier displays, Watson's cashier is the most complicated and knowledgeable in all retail stores, which has certain reference value for shops. Combined with the structural characteristics of its own terminals and stores, the existing cashier can further improve its effectiveness. The checkout counter of the first generation Watsons store was in the innermost part of the store, aiming at alleviating the crowded pressure on customers at the door and making some customers reluctant to enter the store because of the crowded facade. However, it is not easy for customers to find the cashier at the innermost place. Therefore, Watsons set the cashier at the entrance of the store against the wall for customers to pay. At this time, it is the second generation of Watsons stores. With the booming business, Watson's managers also found that setting up at the entrance would hinder the flow of passengers, so it is most reasonable to put the cashier in the middle of the store. This is Watson's third generation standard. Of course, Watson's cashier not only has the function of payment, but also has the function of service desk, including broadcasting, customer complaint reception, commodity return and exchange, which can integrate the functional service of the storefront into the cashier, because the cashier is also the place that can best reflect the quality of service.

2. The design is humanized. Watson's cashier is not like other supermarkets.

the cashier's height is 1.2m, which is the most comfortable height for customers to pay, not too high or too low. Each cashier has a window groove, which is convenient for customers to place their shopping baskets when paying the bill. There are small shelves next to the checkout counter, where some light goods are placed to stimulate customers' desire to buy, and at the same time, the checkout counter is not too empty.

3 services make eye contact with customers and reduce queues

Watsons has also studied the two most important aspects that employees must do:

The first is eye contact when greeting customers. In retail work, because they are too busy, they don't always look at customers, giving people a feeling of insincerity and impoliteness, so they are required to make eye contact with customers.

second, try to reduce the time of customers' payment queuing.

The cashier is most afraid of waiting in line for payment. Because urban white-collar workers pay more attention to efficiency, the ratio of in hand to paying customers is 1: 4.

If more than five customers queue up to pay the bill, they need to ask other employees to help them. No matter what they are busy with, they should rush to the cashier at the first time to solve the problem of queuing. Therefore, employees are required to be familiar with operating the cash register.

4 display different goods in different positions to achieve the purpose of promotion

The cashier is a promotion center. In Watsons' promotion activities, customers have always maintained three kinds of special goods, and customers can buy any one at a time when they purchase 51 yuan or more.

therefore, the goods placed in front of the checkout counter need to make customers feel more comfortable when they pay the bill.

5 publicity shows "benefits" as much as possible

Watson's cashier layout must carry out promotional activities in the current period, display large promotional posters, distribute promotional gifts and promotional brochures, and recommend broadcast products as much as possible when the cashier has a little time.

A cashier can hide a lot of sales strategies. Therefore, opening a store well is not only to put the basic equipment on the table, but also to make use of the advantages of equipment to make different and own style management in details.