Marketing prospect

First, take the road of fast food with high quality and high efficiency

With the acceleration of urban life and the improvement of residents' income level, the demand for fast food in society is increasing day by day, and fast food restaurants with high quality, low price and high efficiency will be welcomed.

fourthly, pay attention to personalized, characteristic and visualized services

Modern consumption not only consumes the commodity itself, but also consumes the reputation of the commodity and the image reflected through the commodity, because the image has certain symbolic value, which can satisfy people's pursuit of status and other aspects, make people feel proud, or give people a talk or an experience.

Second, more emphasis is placed on the emotional appeal and atmosphere of the marketing environment.

Consumers in modern society often have many emotional elements when making consumption, and are easily influenced by the environmental atmosphere. In diet, they don't pay much attention to the taste of food, but they pay great attention to the environment and atmosphere when eating. The environment for eating is "scene-oriented" and "emotional", so as to better meet their perceptual needs.

Thirdly, people will pay more attention to ecological agriculture, green food and healthy environment.

In recent years, many people of insight at home and abroad have put forward new explanations on the concept of health. Many catering enterprises have launched a series of promotional measures accordingly. For example, promoting healthy recipes, introducing health information (such as providing magazines related to health and sports, or attaching health clubs and yoga classrooms, or showing foreign sports films, holding workshops on healthy recipes, etc.), and providing health facilities (such as setting up? Massager'? Fitness machine'? Oxygen supply', etc.), provide a healthy environment (such as non-smoking restaurants, etc.), so as to adapt to the changes in people's concepts and their requirements.

fourth: supply chain integration

after the pain of transformation, the catering industry has gradually recovered its stability, and the eyes of catering enterprises, suppliers and capitalists have gradually returned to physical restaurants from the booming Internet catering. From the point of view that catering enterprises have given up group buying and other price wars, the competition among catering enterprises has gradually returned to rationality. However, at the moment when mass catering consumption becomes the mainstream, it is more difficult for catering enterprises to make profits through high customer unit price. Therefore, starting from the supply chain has become the starting point for many catering enterprises to enhance their profits.

in addition, although the catering market is huge and there is still room for growth, the number of catering brands and restaurants is also considerable, which is very important for? Four highs and one low? For the catering industry, it has indeed aggravated the low profit situation of catering enterprises. Moving the supply chain up, many catering practitioners think that the original and scattered supply chain of the catering industry urgently needs to be optimized and integrated to adapt to the current development rhythm of catering enterprises. Compared with the fiercely competitive market, the catering supply chain is still a blue ocean.