since the media is actually the era of flow economy, only by accumulating a considerable number of fans can we generate economic benefits. Therefore, to be a media user, we must do everything possible to increase our popularity. Here are some ways to increase our popularity from the media. First, accurate positioning To do self-media operation, we should consider long-term planning and positioning. First, we should determine our hobbies, select fields for the fans we want to attract, determine the purpose, and then estimate the feasibility of long-term operation in this field. We should cultivate deeply around this field and maintain verticality, so as to get more recommendations from the platform, and it will be easier to increase the powder. Secondly, the purpose of determining the account number is different, and the operation methods used are different. If it is for the purpose of revenue, you need an original account, the traffic share of original works is high, and the platform supports the original account strongly. Second, the content characteristics of high-quality content are the key to self-media. No matter what type of account, hotspots are the key to drainage. Therefore, when outputting content, we should read more about the hot spots in different platforms and fields, and then determine the creative theme. We must adhere to originality and update regularly by relying on high-quality content. Do vertical subdivision of domain content, so that fans can not live without you, so that people who like you like it more. There are three main types of articles that are most prone to powder increase: 1. Dry goods: No matter what field of operation, the value of dry goods is relatively high and the demand of users is relatively large, so it is easy to create dry goods. 2. Emotion: Everyone has his own emotional experience and emotional course, so emotional articles are easy to cause * * * and are easily accepted by the public. 3. Hotspots: Hot articles can satisfy the public's curiosity, and hot events break out. Many people want to know the ins and outs of the events. Therefore, hot content is also very easy to rise. Third, the choice of multi-platform operating platform needs to conform to the positioning of self-media accounts. If you want to develop in the self-media industry for a long time, you must understand the operating rules of each platform. Nowadays, there are many self-media platforms, and each platform has different preferences, so you can adopt the method of multi-platform operation to publish a work to multiple platforms. If you have the time and energy, you can also create different content specifically for the preferences of the platform. Although it is time-consuming and laborious, it increases the chances of a certain platform being on fire. Once a certain platform is on fire, you can drain each other and increase fans. Fourth, the platform authority for platform authority is a symbol of identity, and it is also conducive to rising powder. Therefore, when operating a self-media account, we should strive for various permissions to open the platform. The more permissions are opened, the more people will pay attention to the account. According to people's herd mentality, the more fans, the faster the powder will rise, and the fewer fans, the slower the powder will rise. At the same time, it is necessary to participate in the creator activities of the platform and persist for a long time in order to gradually achieve the expected results. 5. After fans maintain their fans' attention, they should interact immediately. Greetings, red envelopes, praises, etc. show that you attach importance to him, satisfy the vanity of fans in time, praise and comment positively, and try not to just smile and other expressions to close the distance with fans. After publishing a work, you can leave a message in the comment area first, and choose some questioning, suspenseful and valuable messages to arouse fans' curiosity and interact with them. This can not only keep the old powder, but also effectively pull in the new powder.