It has formed the eastern Zhejiang region with violet production base as the center and Shanghai, Jiaxing, Hangzhou and Ningbo as the main bodies. Centered on Chengyuan production base, it radiates to southern Zhejiang and some northern Fujian, mainly Taizhou and Wenzhou. With Kunshan production base as the center and Suzhou, Wuxi and Changzhou as the main bodies, the layout of regional production bases in the Yangtze River Delta has been initially completed.
Since its establishment, the company has adhered to the mission of "providing quality food for the society" and has always adhered to the implementation of brand strategy. The company's main brand "Dr. Diet" takes "love family and health" as its brand concept and "advocate healthy consumption" as its quality policy. Point-to-point service for group purchase business through KA system counters in terminal stores and supermarkets can meet the high-end consumer market and enhance the brand premium ability of pig products.
The conventional brand business of "Jiashi" provides fresh products with the best cost performance through the sales mode of combining the first-class wholesale market with the standardized farmer's market, and stably occupies the regional pig market, laying the foundation for the company's long-term development; There are also strong cooperation between brands such as "Qinglian Shangxuan" and "Next Door Store".
At present, the company has more than 800 terminal brand stores, supermarket counters and community stores, and has been awarded the famous trademarks of Zhejiang Province, Zhejiang Province and China. Fresh pork brand products have won the gold medal of Zhejiang Agricultural Expo, the gold medal of Shanghai high-quality best-selling brand, Shanghai famous food and Shanghai edible agricultural products "2005-20 10 industry leader" and other honors for many years. The company has been the designated supplier of world junior track and field championships, provincial games and other large-scale sports competitions for many times, and has been on the research ship "Snow Dragon" for many years in succession, providing high-quality pork products for China Antarctic expedition members.
Company brands include fresh white strips, pork slices, pickled products, Chinese products, pickles and other products. Products are distributed in Jiangsu, Zhejiang, Shanghai and Fujian, which well meet the needs of customers and win their love. In 2006, the company took the lead in adopting the traceability system for the quality and safety of live pig products in China, so that consumers can witness the whole process of the quality and safety of the live pig products, realize the whole process management from the pigsty to the dining table, and let consumers really eat high-quality "reassuring meat" by high-tech means.
The company HACCP always adhered to the quality strategy of "one-vote rejection of food safety", implemented total quality management and excellent performance management, mobilized and organized all departments and employees of the company, and established a scientific, rigorous and efficient quality assurance system by using various professional technologies and administrative management means, and established and passed ISO900 1 quality management, ISO1400/environmental management. In daily management, strictly control the quality through the following aspects to ensure the quality of meat:
First of all, by strengthening source control, strengthening pig procurement management and supervising pig breeding process, the quality of pig sources is ensured.
Secondly, strictly manage the live pigs entering the market and do a good job of pre-slaughter inspection. Through the three-level safety inspection system of "enterprise self-inspection+entrusted inspection+supervision inspection", the effectiveness of inspection and the quality and safety of slaughtered pigs are ensured.
Since 2003, the company has used clenbuterol hydrochloride rapid detection method to detect clenbuterol, and it is also the first slaughter enterprise in the province to implement clenbuterol self-inspection.
Third, strengthen slaughter management and do a good job in post-slaughter inspection. In the process of pig slaughtering, quarantine personnel conduct simultaneous quarantine of pig products, strictly control special processes and key control points, and conduct production operations in strict accordance with standard and standardized processes to ensure pork quality.
The company is an agricultural science and technology enterprise in Zhejiang Province, and its technology center has been recognized by the Ministry of Agriculture as the national agricultural product processing technology research and development professional sub-center and Zhejiang agricultural technology research and development center. The center has perfect experimental equipment and testing equipment for scientific research projects, special pre-cold storage for experiments, and has the research and development conditions for pickled meat products, Chinese meat products and Chinese leisure meat products.
In the process of R&D and innovation, through a series of technological innovation and management innovation, through cooperation with domestic and foreign universities and the introduction of advanced food processing technology and equipment, the enterprise standard 12 has been formulated successively, and six provincial, municipal and county-level scientific and technological projects have been hosted. In cooperation with Zhejiang University and other enterprises, the national scientific and technological support plan 1 has been undertaken, and the national scientific and technological project/kloc-0 has been completed in cooperation with Nanjing Agricultural University.
Adhering to the enterprise spirit of "modesty, innovation, unity and forge ahead" and relying on the guidance of science and technology and brand strategy, the enterprise will continue to develop pig breeding, slaughtering and meat chain sales in the next few years, extending to the production of fresh and pickled food, forming a three-dimensional development model and implementing a modern enterprise management model. Advocate collection. Environmental protection agriculture, leisure and sightseeing agriculture, modern logistics agriculture, new agriculture with scientific and technological innovation. Lead green and healthy consumption, create innovative brands of meat, and provide quality food for the society wholeheartedly.
Zhejiang Qinglian Food Co., Ltd. won the title of "20 13 Haiyan County Government Quality Award"