Superspecies is the fifth format of Yonghui. The distribution scope of Yonghui Life APP Hot Spring Store has been extended to three kilometers around, with online orders accounting for about 21%, customers under 41 years old, draining, changing the customer base structure of Yonghui, creating a platform-based e-commerce, and new retail links. Online consumption and offline experience have begun in Yonghui.
the internet is only a tool, and full online and offline coverage of retail industry will be the trend in the future. Super species is to make customers have brand trust, which will have far-reaching significance for the online shopping store experience.
Superspecies will definitely accelerate their expansion and running, and Yonghui's supply chain advantages and management advantages will also be brought into full play. Commodities are rich, and customers dominate. The more choices customers have, the more important the service is. Yonghui "Workshop" series and Yonghui Supermarket * * * share the supply chain, and the strategic intention of using the Internet and expanding with the help of the store network is very clear.
Yonghui Superspecies is a manifestation of understanding customers by grasping and exploring the hierarchical needs of customer groups and strengthening customer experience. Whether it is fresh and self-operated, directly sourced, imported fruits and vegetables or supermarket+catering format, the goods must be displayed to customers in the end. Good display environment atmosphere, display mode, lighting effect, commodity value and customer pleasure are indispensable. Only by understanding, satisfying and exploring customer needs can we effectively stimulate customers' desire to buy. Superspecies provides us with a good case.