Why do consumers abandon "small and beautiful"? When all kinds of fish shops are popular, there is a special restaurant in Guizhou called Lao Li Kai Sour Soup Fish, which insists on opening 200-400 square meters. Since its establishment, Naixue Tea has always adhered to the strategy of hypermarket. Shops are generally around 200 square meters. It also has a small single-family store in Shanghai, where every inch of land is precious.

In people's impression, these categories, which tend to be small for beauty, have opened big stores in order. Small and beautiful, where is "beauty"? Some people say that Xiaomei's popularity is mainly due to its low investment cost and easy replication. Others think that the essence of Xiaomei's popularity is that consumption stratification is becoming more and more obvious and consumption of ethnic minorities is rising. How to make the store small and beautiful really depends on how to cater to the target consumers accurately.

Design, in the past two years, has been talking about "the improvement of consumption starts with the value of face", especially for small and beautiful restaurants. Without special space design and "strict packaging", small shops on the street are easily confused with other couples' shops. The so-called beauty, first of all, "face value" is essential. Japan's light food in Shaxian with the theme of small freshness, nostalgic theme restaurants and tea shops with excellent styles and colors are all important factors that give consumers a good first impression.

20 18, the launch of Xi tea ceremony attracted the same attention as the frequent opening of big stores. The first store of Hi-Tea Fruit opened in Shenzhen Sun Mei Science and Technology Plaza, which looked like a "white container" outside. It's very simple, highlighting scientific and technological awareness. The open space opposite the "container" is simply the waiting area for tables and chairs. There is no cashier in the store, and customers order food through small programs. Compared with large tea shops, these shops have less leisure experience space, but they are welcomed by nearby white-collar workers.

Therefore, the consumption of small stores is more dependent on "flow" and "platform" than that of big stores, which is also the main reason why many small restaurants have reduced subsidies for take-away platforms. Small and beautiful is not out of date, but it has slowed down compared with the madness of the previous two years and continues to advance at a more steady pace.