Stewed chicken in bone originated from the famous halogen chef in Jiangnan. In the early 1990s, Mr. Dai followed his father out of Dashan and Wenzhou and poured into the business army. He has been to Shanghai, Tianjin, Guangzhou, Inner Mongolia and other places to do a lot of humble business, suffered a lot, and moved to the northern region, finding that northerners like to eat soy sauce and smoked products. Dai's father remembered the secret recipe of braised chicken handed down from generation to generation, and the father and son set about making it. Its business model has broken the traditional business model of one pot, one stove and one beach in the north. Its storefront is neat and clean, giving people a refreshing feeling and unique taste. It has established a good reputation in the hearts of consumers and its business is booming. At the same time, many Wenzhou fellow villagers have joined them to open stores. Every operator has also received a good market response by using Mr. Dai's formula and technology, which is described by consumers as: roast chicken is fragrant in the bone, and the smell of chicken tells the chicken;

Bone-flavored roast chicken has unique formula, excellent ingredients, mellow taste and the characteristics of tender, cooked but not greasy meat. Ten series 100 varieties of roast chicken with bones. Because of "excellent quality, rich taste, rich food and genuine goods", it is famous all over the country, deeply loved by consumers and enjoys a high reputation in the same industry. Because the brand Gulixiang is deeply loved by consumers and praised by peers, operators and entrepreneurs all over the country have asked to join Gulixiang. Since 2000, franchisees all over the country have opened nearly 1,000 stores of Gulixiang roast chicken, and the brand of Gulixiang roast chicken has been widely publicized all over the country, which has achieved high social visibility and reputation. "Quality-oriented, pursuing Excellence, serving the people and benefiting the society" is the business philosophy of Gu Li Xiang Ren.