Box Horse Fresh Life is a new retail model, which integrates offline supermarkets and online apps. It adopts the operation mode of online ordering and store distribution. Online APP brings together all kinds of goods, and offline stores integrate supermarkets, restaurants and warehouses to create a one-stop shopping experience for consumers. The operation strategy of Boxma Xiansheng includes content operation, activity operation and user operation. In terms of content, fresh recipes and videos of cooking dishes will be launched to attract customers to buy; The operation mode of the event is similar to other e-commerce platforms, and various preferential activities will be launched.