Core features of community group purchasingCommunity group purchasing is characterized by community-based group purchasing, the consumer group is basically in a fixed area; the operating model is simple and easy to copy; labor costs, logistics costs, customer acquisition costs are low; no stores, zero inventory buildup, a wide range of fast fissioning, and strong profitability. Detailed>>
Community group purchasing way of self-employment
Self-employment is to find their own products, their own brand, their own to do the supply chain, and then their own building channels, buy systems, go to the operation, the team long. Self-employment is relatively high pressure, the resources and capital and manpower investment requirements are relatively high.
Join join is to lead their own team to join directly, with others to cooperate, sell goods is good, but try to integrate them. This is called joining, this way as much as you can earn their own money, may join will become a team leader, a head, a joint venture. Or a very important shareholder.
AlliancesAlliances only use other people's supply chain, cooperate with him, he provides products, we to sell. But to protect my team resources and my data, brand and my IP independence, this development is called Unionized join the way, we both retain his personal influence, but also can cooperate to assist. Directly *** enjoy the supply chain and community group buying experience. Detailed>>
Community group purchasing advantages and disadvantages of community group purchasing advantages of community group purchasing 1, from the perspective of the group purchasing enterprise: ① community group purchasing cash flow is good, you can have been sold and fixed picking, zero inventory, low consumption; ② traffic dividend, low customer acquisition costs; ③ operation mode is light, easy to scale up and replicate; ④ labor costs, logistics costs are low; ⑤ community group purchasing in line with the capital for the multiples of the growth of the expectations.
2, from the consumer point of view: ① no middlemen, low cost, cost-effective, good goods are not expensive; ② strong sense of trust, high-frequency needs, fission spread, rapid expansion.
3, from the point of view of the head: ① group-buying category for high-frequency consumer goods, can bring substantial profits; ② head of a better, faster, more efficient connection to the community users, reach users; ③ more secure, reliable, convenient and practical. Detailed>>
Community group purchasing disadvantages 1, first of all, the trend of product homogenization is obvious, it is not easy to enrich the variety.
2, secondly, the number of e-commerce platforms is increasing, the market competition is fierce.
3, finally, the market tends to be rational, and the difficulty of expanding the territory is escalating. Detailed>>
Community group buying how to do 1, the product: community group buying mainly sell fresh fruit, in the market fruit is not yet on the shelves, the community group buying to the agile market sense of smell first on the shelves, earn the first gold.
2, head: in fact, community group buying about 80% of the single volume are contributed by the head of the head, and the head as a community group buying to solve the key to the cost of offline rent and customer acquisition, once faced with competitors poaching, it is very easy to bring the user to change the flag, causing huge losses to the platform. So at the beginning of the creation of the community group buying platform, you need to do a good job of recruiting the head of the group as well as training.
3, retention: although the community customer acquisition costs are not high, but because the unit price is generally low, you need a high repurchase rate to achieve profitability, the importance of user retention is self-evident, to enhance the retention rate of the most common way is to cultivate the user's consumption habits, such as signing to get points, the whole point of the second kill, and so on.
4, service: the product itself is not perfect, there will always be less than ideal place, some users do not feel in line with their own tastes, will be directly in the group to say out, which of course will affect sales. But can not go to negate the customer, which requires communication skills. After all, the customer is God, everything to customer satisfaction as a prerequisite. Compensation for bad things should be quick, in order to get the goodwill of customers, and promote re-consumption. Detailed>>
Community group purchasing sell what products good
1, community group purchasing products generally contain seasonal fresh, day with dairy, liquor and beverage, food and oil seasoning, casual food, daily necessities, net red products and so on.
2, must be family consumer goods as the first principle of product selection, closely around the community residents daily family consumption needs for product selection.
3, high-frequency, high repurchase rate is the primary indicator of product selection.
4, just need, high conversion rate is the core indicators of product selection.
5, novelty, differentiation is the key to product selection.
6, Netflix products, both self-traffic, but also to do differentiation.
7, purely handmade products, focusing on creating differentiation.
8, the right non-standard products, is the key to obtaining profits, the focus needs to highlight the differentiation.
9, low portion size, low specifications, low unit price, is an effective way to improve the recommended conversion rate. Detailed>>
Community group purchasing how to recruit the head of the community group purchasing head recruitment methods generally have offline ground push, online promotion, inward fissioning and several other methods, in general, the application for the head of the store can be a treasure mother / head, stagecoach station / courier point, supermarket / convenience store, vegetable store / fruit store, snacks / beverage store and other types. Community shopping leader needs to have the following conditions:
1, there is storage space: community shopping leader has to receive the goods sent by the supplier, then you need to have a large enough storage space to stock.
2, notify consumers to pick up: when the head of the goods received in a timely manner to notify consumers to pick up, to reduce the risk of damage to certain goods.
3, do a good job of community operations: the head of the receipt and notification of pickup and other basic tasks, but also need to do a good job of community operations, in order to maintain the original consumer groups, looking for potential customers, which requires the head of a good interpersonal relationships and operational skills.
4, good goods after-sales: in the process of community group buying, there will inevitably be damaged goods, consumers apply for returns, then the head of the need to deal with after-sales, do a good job of communication bridge between consumers and suppliers. Detailed>>
Community group purchasing source channels
1, local suppliers: the advantage of local supply is the distribution of timely and lower costs, but the disadvantages are also obvious - bear the intermediary markup, for the early volume of less bargaining power of insufficient platforms, you can look for a local supermarkets The supplier docking, enjoy the mature supply channel.
2, online sourcing platform: in the context of the extreme maturity of the cold chain logistics, online supply has now become a reality, such as Alibaba and other wholesale platforms located in the industry, the same can reduce the cost of intermediate links, but also solved the problem of goods on the new.
3, a first-hand source: a first-hand source for the community group buying on the one hand to improve profits, on the other hand, the source can meet the demand for large quantities of the event day, such as factory direct, origin shipments, etc., to be a certain level of the volume of the group, but also according to the needs of the group in-depth customization of the cooperation. Detailed>>
Community group purchasing entrepreneurial attention 1, community choice: consider the location of the community and the community's main population, in terms of community choice, understand the network editorial advice to choose a community away from the supermarket and have a large number of young users.
2, the choice of goods: choose frequent consumption products, such as fresh fruits and vegetables, daily necessities. Provide a more favorable, more convenient way to buy these products, the user will be very enthusiastic to participate in the purchase.
3, pay attention to the value of the community: community group purchasing in the community is the gathering place of users, so the control of this link, can not rely only on the head. After building a good group, do not immediately promote the merchandise cash, and need to enhance the value of the community.
4, sustained cash: do community group buying cash is very simple, but want to continue to cash, the need to establish a good relationship with the user, coupled with quality service, is the key to winning community group buying.
5, distribution services: fresh products for the logistics of fast as well as time-sensitive demand is very high, community group-buying platforms generally choose the next day to deliver the goods to the sale of the procurement model. Detailed>>
Community group buying how to profit
1, sales profit: as a kind of community e-commerce, community group-buying platforms are still mainly through the sale of products to make profits, the product is usually their own company's brand or as a distributor to sell the original factory products. When the platform's cash flow reaches a certain amount, its value extension and so on can also bring profit for the community group-buying platform.
2, advertising and joining profit: community group-buying platforms usually support self-operated, stationed, joining and other modes, you can charge merchants stationed on the platform value-added service fees, the franchisee's joining costs. Enterprise development to a certain scale can also authorize offline community stores platform advertising fees, franchise fees, etc., to achieve the platform of multi-channel profitability.
3, the platform stores two-way profit: community group-buying model profit is two-way, community group-buying platform profit offline community stores in addition to obtaining commissions, door-to-door self-pickup residents to the store in addition to driving the sales of the original goods community stores at the same time can also be for the store to increase foot traffic. This realizes the platform and offline stores **** win situation. Community group buying platform how to do more money>>
Community group buying is not profitable reasons>>
Community group buying development prospects 1, many brands to join
Before the ordinary white to do community group buying, in fact, the brand will be more advantageous in this regard, because in the source of the resources that the brand can be utilized will be more resources, so a lot of Brands will choose to directly acquire a small community group buying platform to move their products to the mall to maximize the integration of online and offline.
2, from the separation of production and marketing to the production and marketing of one
Industry people said, in fact, not only the community group buying, the future of all modes will actually be integrated in O2O, both to the store to pick up the goods, there will also be a pick up to the home, so the 51 Dongshi editorial, in the essence of the above, it is the mode of separation of production and marketing, and gradually to the development of the production and marketing of one so that the cost will be reduced, the efficiency will increase. The efficiency will increase.
3, from the first and second tier cities to the development of the market below the third tier
When the traditional channels of traffic was divided up after the community group buying has a new channel there will be a wave of traffic dividends waiting for merchants to explore, especially high-frequency, just need to focus on the fresh, is with a very large flow capacity, the future of community group buying can try to the third tier of the following sinking market to develop the market dividend, the effect must be general, but also to the market. The effect must be extraordinary.
4, in addition to fresh food there is still a lot of business space
Community group buying with fresh food categories to bring high-frequency traffic, but also around the "family consumption" category extension. And in addition to community consumption, there is still room for imagination, such as cutting into the community life service ecology. Detailed>>
Community group purchasing platform which is good 1, every holiday activities, it is time for online shoppers to show off their skills, but in the face of a variety of commodities, uneven prices but do not know how to start?
2, every holiday activities, it is time for online shoppers to show off their skills, but the face of a variety of goods, uneven prices but do not know how to start?
Industry Recommended BrandsMeituan preferred more buy vegetablesXing Sheng preferred Tao vegetable dishesJingXi ten Aloe groupOrange heart preferred food will enjoy the Zongchuang finger purchaseYuanchuang Youpin
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