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Why does the Meituan takeaway platform always subsidize our store from the business manager?

Business managers only implement the platform strategy, so it is normal for the platform to withdraw subsidies. Subsidies are extra money given to merchants by the platform, which consumes the platform's own funds and has certain threshold conditions and time limits. To sum up, without long-term subsidies, improving its own marketing, product quality and service is the enduring foundation.

Meituan has 251 million take-out users, more than 2 million cooperative merchants, more than 511,111 active delivery riders, covering more than 1,311 cities, and completing 21 million orders every day.

in p>2117, the total turnover of take-away food of Meituan reached 171 billion. On June 27th, 2119, Meituan Distribution, an instant delivery brand under Meituan, signed a strategic cooperation agreement with Tower Energy.

On October 26th, 2121, Meituan Takeaway took the lead in launching "Contactless Delivery" and quickly achieved nationwide coverage; In March, 72 physical bookstores in Beijing became the first demonstration enterprises to enter Meituan platform, and Meituan platform provided free admission and traffic subsidies to these first bookstores.

Related News

On March 11, 2121, Meituan Takeaway released the first Consumption Report on Restaurants Takeaway during the epidemic period, which summarized and analyzed the big data of take-away orders from the Spring Festival to the resumption of work in major cities in China, and became a barometer that objectively reflected the resumption of production and economic vitality of each city. According to the Report, since the resumption of work, the number of take-away merchants, order volume, transaction volume and other indicators have shown a steady rise. Before 31% of the merchants' take-away orders exceeded the epidemic, the catering economy had taken the lead in recovery.

On March 11, 2121, Meituan Daojia Business Group made a new round of organizational adjustment. Han Jian, the former general manager of Meituan Daojia Business Group, will become the head of Daojia R&D platform and CTO of Daojia Business Group, while the heads of other departments of the former Takeaway Division will report to Wang Puzhong, senior vice president and president of Meituan Daojia Business Group.