It is based on experience and fun, as well as cross-border innovation, socialization of catering and the definition of new catering media. Restaurants are all competing, and you can immediately think of cooking, flavor and service. In fact, these are very basic, and now everyone is competing for fun and experience. The genius of some brands lies in the "conscious design" of "discount". Direct discount usually damages the value of products, but conscious design is different. Satisfied the desire to win and conquer the game, this store left a deep impression on customers, that is, their fun actually increased the brand value.

Good IP can be promoted and generate a premium. This restaurant can use the "powerful IP+ innovation" function to form a large number of target users in hot spots with a popular, fresh, interesting and cutting-edge style. Innovative and unique marketing model. The per capita consumption of movie theme restaurants, theme restaurants since 1980s, fantasy underwater theme restaurants and modern green leather train restaurants is higher than other restaurants, but their popularity has been soaring. Catering and strong IP cross-border innovation have increased exposure, and hotel consumption has a prominent impact.

The essence of catering is the era of socialization, mobile community and social network communication. Whoever wins the world will win. More and more restaurants begin to focus on building their own brands and fans. Increase the stickiness of fans and increase the turnover rate of restaurants. This is the best interpretation of traditional restaurants using social networks to build communities. This service is used for mobile customers. Now, restaurants are social platforms, while restaurants are offline social behaviors. Catering operators need to immerse and share by thinking about how to create scenes for target consumers.

Everyone who works in the catering industry knows that it is really hard for traditional industries to enter the network now. Too much initial investment and too little recovery. Information flow advertising is not easy and expensive. Traditional brand planning and marketing methods will fail. New media has become the main tool of brand communication, and new catering media will be provided in various forms, platforms and channels. For catering brands that rely on a large number of mass users and social media based on Tencent, such promotional activities can accurately combine user big data with machine learning, thus accurately selling merchant coupons and promotional information to potential customers. Stimulate consumers' demand for interested people and social commitments.