Personalization of service should meet the individual needs of consumers for the purpose of activities, requiring everything from the consumer's requirements, by carrying out differentiated services for each consumer, it is the embodiment of this idea. The modern economy has been the experience economy, experience economy is a collection of business and consumer communication, information and emotional points. That is to say, experience exists in all moments of business-consumer contact. Personalized service is precisely in line with the requirements of the experience economy, so that consumers feel that the whole enterprise is special for his service. Strengthen staff personalized service awareness. Zhengzhou also has an idyllic catering enterprise, located in the picturesque Yellow River tour area. The service characteristic of this hotel is that everything returns to nature and everything participates in the experience. This hotel's building, decoration, tableware, meals are reflected in a faction of the farm style and the national garden scenery, so that consumers who have lived in the city for a long time is refreshing. There is a large area of pollution-free vegetable land in the courtyard of this hotel, planted with a variety of seasonal vegetables. It also raises local chickens, pigeons and rabbits, and you can also fish in the fish pond in the courtyard. This hotel implements a la carte service, consumers pick their own vegetables in the fields, point and kill animals or fishing, the hotel can also be processed on behalf of the hotel, can also be rented out earthen stove by the consumers themselves according to different tastes to do. This place has become a paradise for children, where strong affection is further sublimated, making both children and adults happy. This hotel's unique service concept and way to win the majority of urban consumers with a car family love, a weekend traffic is very lively. This is the unique charm of experiential service.

Dining? I think we should start from the following points: First, to strengthen the strong sense of service. Hoteliers should attach great importance to the importance of service, in order to grasp the characteristics of the meal and quality at the same time, to strengthen the management of service diversification. To strengthen education and training, the establishment of a harmonious and warm hotel corporate culture, so that every employee to produce a strong sense of responsibility, honor and a sense of belonging, in order to establish a strong sense of service, wholeheartedly from me to do a good job of service. Second, strengthen the study of consumer service needs, innovative service content. Intensive study of consumer psychology, can be found in a timely manner the new needs of consumer services. To strengthen communication with consumers, from communication to understand consumer demand and satisfaction. An excellent waiter not only to master the basic service knowledge, but also to be good at observing, understand the needs of consumers and consumer psychology. Third, strengthen the training of service skills of all staff to achieve the standardization of services. To realize the whole process of training and regularization, the implementation of the combination of external and internal training, strong service awareness and service skills training. To strengthen the corporate culture, corporate philosophy of training, to pay attention to the service skills training, but also pay attention to the etiquette of the training. Fourth, pay attention to the humanization of service, full of consumer care. Maslow's hierarchy of needs theory that consumers in the acceptance of services at the same time, but also want to feel that he is accepted and respected. So the service can not serve for the service, but to meet and exceed consumer expectations, fully humanized and humane condition, so that consumers maximize the return of the spirit. Such as the Oriental Hotel in Singapore to promote "super service" program encountered such a thing, a coffee shop attendant in order to a table with documents to discuss the four consumers from the impact of the noise of the hall, and took the initiative to ask the Department of Rooms there is no room for the four consumers to use temporarily, the Department of Rooms immediately provided. When these four consumers understand these, they feel incredulous, and afterwards they said in a letter of thanks: "...... In addition to always be your loyal consumers, we belong to the company as well as overseas guests, will always be widely publicized for you.