It's not a simple matter to open a board game. It is said that out of the 10 people who went to the board game bar, 9 people wanted to open it, and finally 3 people opened it, and finally only 1 people survived. Moreover, although the board game bar has just entered the China market, the competition is fierce. I come from Wuhan. We will open three stores at the end of August and two more in early September. There are also some big stores planning to open branches. Of course, I don't think this market is saturated. So I think you belong to this kind of enthusiastic person, but you must be calm and not blind. At least don't rush to open a shop at present. We need to play board games everywhere, learn most of the games and see how others operate and what are their characteristics. Then combine the experience of these stores, learn from each other's strengths, and establish the characteristics of their own stores according to their own conditions. Only by being different can we win customers and expand the market.

I don't know where you are from. Wuhan suggests you go to Hankou (New Kerry Lohas, etc. ) to see other people's decoration and layout, but I feel that their atmosphere is not very good, and they usually play by themselves. If you want warm service, please go to a squint board game in Xu Dong, where the proprietress is so beautiful, the werewolf and the Three Kingdoms are colorful, and the game variety is rich.

As for the location of the store, purchase channels, business model, investment and market research are also very important. Whether to choose shops or shops in the community. It is necessary to comprehensively consider the rent, the flow of people, whether there are target customers around, transportation and so on. At present, most board games are online shopping. Online shopping needs to see all the merchants in the world to find bargains, or you can use other board games to buy them. There are enough good purchase channels. In fact, buying games is also a good profit point.

At present, there are three main operating modes of board game clubs in the market:

1. The board game bar, formerly known as the teahouse coffee bar, charges part of the fees and provides entertainment tools for customers. Its main source of income is still the meal fee.

2. Board games sell games for profit

3. Board games are priced on time, and drinks are generally provided free of charge.

Generally speaking, the initial investment in running a board game bar is about 50 thousand yuan. The first purchase is a relatively large investment in the initial stage of entrepreneurship. Because there are many kinds of board games, and most of them are imported from abroad, there will be great expenses for freight and product unit price.

At present, the mainstream customers of board games are urban white-collar workers aged 20-35, who have spending power and are eager to get rid of computers. At the same time, students and foreigners are also the two main players in board games. Students accept new things quickly, are willing to participate, and have more time and partners. Foreigners are familiar with board games and need to find their own familiar ways to arrange their leisure time and communication needs. In addition, school clubs and company teams are the target customers of board games.

At present, the biggest bottleneck of the rapid development of board games is low awareness, and one of the important thresholds is language. Because the domestic board games are basically English versions imported from abroad, buyers need to do translation work well in advance, which will still form invisible barriers for some inexperienced players. At the same time, the price is also a threshold for players who want to go home and play by themselves. Genuine board games are more expensive, usually several hundred yuan a pair. In addition, board game clubs mainly earn considerable income on holidays and weekends. In the rest of the time, how to attract more customers to increase their income is also the key point to consider.

I suggest you investigate several aspects: 1. At what age do people like this new form of entertainment?

2. Where is the board game popular?

3. What items can be added to attract more customers?

4. Price positioning