In a narrow sense, the concept of exhibition service refers to all kinds of services provided by organizers and contractors to exhibitors, exhibitors, merchants and audiences during the exhibition process. The main difference between these two concepts is that the subject and form of service are different. From the main point of view, the main body of exhibition service in a broad sense is the external organization of exhibition activities, such as exhibition venues, advertising companies, engineering construction companies and so on. In a narrow sense, the main body of exhibition service is the organizer or organizer of exhibition activities, and it is the internal organization of exhibition activities. Formally, the main body of convention and exhibition services in a broad sense is to provide direct services, such as printing promotional materials, setting up booths and transporting exhibits. In a narrow sense, exhibition services mainly provide indirect services such as consultation, promotion and communication. Generally, the organizer or organizer of exhibition activities entrusts relevant companies or departments, such as exhibition venues or other companies, to provide specific services and projects, or the organizer or organizer of exhibition activities provides some relatively simple direct services, such as VIP reception services.

According to the above classification principle, when an exhibition venue is used as a rental venue for an exhibition activity, the exhibition service of the venue belongs to the exhibition service in a broad sense; When an exhibition venue holds its own exhibition, the venue exhibition service at this time can be regarded as an exhibition service in a narrow sense. Whether it is a broad-sense exhibition service or a narrow-sense exhibition service, the contents of venue exhibition services can generally be divided into the following categories:

(1) secretary etiquette service. It refers to the provision of meeting minutes, data sorting, sign-in guidance, on-site consultation, exhibition research and other services during meetings and exhibitions.

(2) Security services. The work done to ensure the normal development of exhibition activities and prevent personnel or material safety accidents is called security service.

(3) Design and installation services. It refers to the service of designing and installing 1 at the exhibition booth and opening ceremony site.

(4) Goods leasing service. Refers to providing exhibitors or exhibitors with rental services for display cabinets, clothes hangers, tables and chairs, computers, televisions, flowers and trees and other equipment or items.

(5) Transportation and warehousing services. It refers to the warehousing service for exhibitors to transport and store packaged goods in the exhibition venue.

(6) advertising services. Refers to the services that provide exhibitors with enterprise or product publicity and expand the visibility of enterprises or products during the activities.

(7) Logistics support services. Services required to ensure normal activities, such as emergency medical services, catering services, safe deposit box services, telecommunications services, bank remittance services, etc.

Some scholars classify the provision of water, electricity, compressed air, lighting, air conditioning, telephone and Internet, cleaning, parking and other services in exhibition venues as the contents of venue services. In this book, these contents are classified as venue facilities management, because these contents are tangible equipment and facilities that must be provided in various venue management. Accordingly, this book divides venue services into the above seven categories, and this chapter will discuss each category separately.

For different exhibition venues, due to different market positioning, their services will be different. For venues that target international exhibition activities, the service items and forms provided will be more comprehensive and international; However, the convention and exhibition venues, which mainly focus on local convention and exhibition activities, tend to be cordial and pragmatic in their services. There are various ways to provide services, such as providing services by the venues themselves, hiring professional companies to provide related services, or providing related services to exhibitors or other event participants in the form of franchising.