In order to establish a more sustainable relationship with old customers, Laoxiang Chicken launched its first membership card-77 Card at the end of 2020: this is a paid monthly card similar to that of video website members, and it adopts the regular fee deduction service of WeChat payment, which is a very new attempt in China catering industry.
Card 77 is currently priced at 7 yuan/month. Customers who buy cards can enjoy a 77% discount on each most expensive dish, and breakfast items are free every month 10, plus double points and new tasting places.