The 2123 event is coming soon, and we have to start making plans for this event. The activity plan can ensure the smooth development of the activity, so we can't leave such an important activity plan behind! How much do you know about the activity plan? The following is the "restaurant opening activity plan" I have carefully compiled for you. Welcome to read it. 1

First, the origin of the activity

In order to celebrate the annual "June 1st" International Children's Day, let the children spend a happy and meaningful holiday, and create opportunities for parents to care about their children, Jiangnan Catering Group has carefully prepared delicious children's packages, colorful cultural parties and colorful cakes for the children, and the doors of all restaurants are decorated with colorful balloons, which will make the children feel innocent during June 1st. At that time, various departments in Jiangnan will launch a series of fine dishes and delicacies. Through this activity, Jiangnan's reputation in Taiyuan and Shanxi will be improved, more families will be attracted to spend in various departments in Jiangnan, and parents and children will come to Jiangnan to share delicious food and experience happiness.

Second, the activity time:

May 28th-June 1th

Third, the theme of the activity:

Happy childhood, wonderful and infinite-Jiangnan Art Children's Day

Fourth, the content of the activity

At that time, the ministries in Jiangnan will give the children and friends who participated in the activity a surprise, a happiness and an unforgettable memory by planning the theme activities.

(1) Program design of "Happy Childhood is Wonderful" Art Children's Day party in the hotel:

All children who order the children's package in the hotel can sign up for the following activities and competitions at the host before the party starts (the calligraphy and painting competitions should be signed up in advance), and all the winning children will be given gifts.

1. Children's Song Singing Competition: The repertoire consists of 21 children's songs in the background music. One, three and the hotel will be held at the same time, and each department will determine the number of children's entries according to the situation.

2. children dance performance: provided by Oriental Jiayi Performance Company, only staged in the middle of the hotel party, which is implemented by Xu Dingming.

3. Children's Painting and Calligraphy Competition: All children who come to the store in advance to book children's packages can sign up for the painting and calligraphy competition. All the guests at the party are judges, and the top six will take a group photo at the hotel as a souvenir and present prizes.

4. Interesting riddle guessing: * * * There are 111 riddles, one part, two parts and the hotel at the same time, and the hotel party will be arranged at random, and the host will be responsible.

5. Jiangnan Children's Song Recitation Competition: It will be held simultaneously in Part One, Part Two and Grand Hotel.

(Babies on June 1st are so blessed, and Jiangnan catering is expressive)

Welcome to June 1st, smiling, mom loves her little baby

Come to Jiangnan, get together and have a family fun on June 1st

Eat a big meal, play games, and baby should love mommy

Riddle riddles, and get a prize. Jiangnan will give you an expression.

Sing children's songs, dance and take a group photo.

Take a walk east. Everyone is happy when visiting the west.

Fill the tea, and serve the dishes to Qiao Auntie.

As long as the baby is happy, Auntie is tired, there is no problem.

Come to the party in Jiangnan on June 1, and the number of food and play comes first!

(2) Linkage promotion:

During Activity 1, from May 28th to June 1th, anyone who booked the children's music package in Jiangnan Department I, II and III will be given a free ticket to the children's art evening with the theme of "Happy Childhood";

activity 2. during the activity from may 28th to June 1th, anyone who comes to eat in Jiangnan stores during June 1st will be given a free balloon.

(3) On-site decoration of the hotel party:

1. Stage design: The background cloth with the theme of "Happy childhood is wonderful" is decorated with pink gauze and balloons printed with June 1st greetings, highlighting the childlike and competitive atmosphere.

2. Layout in the banquet hall: decorated with balloons and decorated with colored paper flowers.

3. Other decorations: Post the collected children's pictures on the acoustics and glass in the banquet hall as an exhibition.

V. Activity promotion:

1. Background music: Play children's favorite songs in the hotel lobby and private rooms, such as (Little Swallow) (Reading Lang) (Singing and smiling) (Good dad, Bad Dad) (Red Star Song) (Happy Festival) (Two little stars) (Let's make a splash) (Children in the mountains) (Young Pioneers) (Happy birthday) (Only mothers are good in the world) (Frog haha) (I love Tiananmen Square in Beijing) (How happy we are) (Whenever I walk past the teacher's window) (Edelweiss) (Waipoqiao) (Looking for a bun.

2. Hall decoration: Part I, Part III, and Hotel use balloons to decorate colorful doors to create a lively atmosphere on June 1st.

3. Media promotion: Shanxi Provincial Communications Station, Taiyuan Communications Station, Shanxi Daily (Economic News) and Life Morning News.

4. Visual publicity: On May 28th (three days in advance), the stores began to publicize, mainly by banners, Yi Labao, colorful page menus, word-of-mouth communication, introduction to new and old customers and other forms, so as to achieve the best effect.

VI. Package design: The package design of this activity is mainly based on nutrition, mainly in the form of sales package in the banquet hall of the hotel. There are six packages, 46 of which are * * *.

the "Happy Childhood" nutrition package is 288 yuan (A for three people), and 15 sets are 4,321 yuan;

"golden times" nutrition package is 388 yuan (B for four people), and 16 sets are 6218 yuan;

The nutrition package of "Looking for a Dragon" is 488 yuan (C for four people), and 15 sets are 7321 yuan;

the estimated income of this activity is: 17848 yuan.

VII. Effect evaluation and prediction

1. Stimulate household consumption in the south of the Yangtze River and increase the turnover of scattered tables and private rooms.

2. Differentiated marketing was carried out in many hotels, and healthy and educational dishes were first introduced, and the marketing concept was ahead of the trend.

3. The activity has the selling point of attracting children, so as to drive parents to spend money in Jiangnan and improve their competitiveness in the same industry.

4. The activity has continuous and lasting influence, which can be continued and expanded in summer vacation and winter vacation, forming a unique promotional brand in Jiangnan. Program of restaurant opening activities 2

1. Publicity copy

One of the copies: opening declaration

Because of the openness, we have embraced the world; Because of the cultural background, we have dissolved the world. It is the strength of a nation, which pushes us to the cusp of the change of the times. At the speed of synchronizing the world, we swallow foreign cultures massively and calmly merge different ideas. So we began to understand that three meals a day can also have another realm of enjoyment; So we began to get tired, and the shuttle between the dining tables turned out to be so frustrating; So we began to introspect, not all the time we like to talk, persuade wine and punch; So we began to miss that the quiet and elegant environment can also be a pursuit of our spiritual temperament. Finally, we found this realm, which is Fuxiangge Western Restaurant. Avant-garde and tradition, fashion and nostalgia, elegance and simplicity, romance and secularism. In an era when Eastern and Western cultures blend, and Tang suits and suits clash shoulder to shoulder, we have no reason and strength to refuse. We must face up to the trend that foreign cultures are rooted in the China market and welcome her. As the first professional western restaurant in Nanchang, Yangfulou Western Restaurant shoulders the sacred mission entrusted by the times in order to promote the management concept of western food and bridge the catering culture between the East and the West. Fuxiangge Western Restaurant was fully opened on April _ _ _, with passion and dedication! Let you feel the colorful life, feel the glory of the times, and share a lot of happiness with us all.

the second copy: consumption concept

"Modern life is unstoppable"

1. Western food-the style hall of the city

inherits the essence of western classic catering culture and provides you with the most fashionable and avant-garde physical and mental enjoyment, with French veal steak, Italian macaroni, fruit salad and Russian Luo Song soup to test your taste buds in turn. 2, coffee-lover's story box

two cups of strong coffee, a pair of lovers, the aroma is rising, the feelings are rising, forgetting the life experience, happiness and sweetness in the melodious melody, overflowing the fingertips.

3. Bar-the exit of passion

The lights are flashing and the notes are jumping. Is your passion in place? ok! We'll run away with our feelings.

2. Tea tea-a billion words hall for confidants

Two or three classmates, four or five old friends, once they meet each other after the ups and downs of the sea, many sorrows and thoughts are soaked in tea, and a pot of eternal topics related to friendship is swayed, sipping slowly, and there is no return without drunkenness.

5. Clubhouse-the back battlefield of business

There is no smoke in the office, no sharp confrontation at the negotiating table, stay away from the dispute and be closer to communication, and turn your spirit into gentle music and cluster your eyebrows in a difficult business, and your achievements will be achieved in your conversation and laughter.

2. Strong media

1. Television media: a set of Hubei TV stations

2. Newspaper media: Chutian Metropolis Daily, Wuhan Evening News, Three Gorges Daily, etc.

3. Radio stations

4. Advertising media launch plan

3. Public relations publicity

Good public image for the company. Track the recent illness of the fourth-grade students suffering from leukemia in Donghu Primary School, put the mantissa of the customer's spending at the time of checkout into the love box on the spot, and donate all the accumulated money of the month to the patient for medical expenses.

(2) Environmental Protection Plan

During the opening period, employees will be organized to clean up the garbage near the restaurant, so as to maintain the beautiful environment along the Yangtze River.

environmental layout

(3) indoors: modern artistic models are compiled with imported fantasy colored balls, and flags are hung with pop cartoons to create a modern consumer visual concept

(4) outdoors: four inflatable palace lamp posts with a height of 111m are arranged on the east and west sides of the restaurant, with the slogans of "Happy Land, A Hundred Years of Auspicious Ruins" and "weddings" on them. 11 cartoon colored balls and several flower baskets are sent to Taiwan and Four Treasures of the Study, and 12 21-meter-long giant banners are hung in the main building. Opening activities of the restaurant 3

Foreword:

February 25th, 2111 (Saturday) is Christmas. According to previous years' experience, the booking peak of Christmas dinner will be entered next week. Due to rising prices, in order to control costs, compared with previous years' discounts, Shanghaipai Theme Restaurant's promotional activities this year mainly attract consumers with gifts, wonderful performances and more intimate services. In order to carry out the promotion activities smoothly, the following plans are made for the preparation, operation and cost control of Christmas activities:

1. Ideas and purposes of activity planning:

1. Decorate the festive features of Shanghaipai theme restaurant to create a festive atmosphere for Christmas and provide consumers with an environment for holiday consumption.

2. Focus on the promotion mode of "low price, high quality", and then give holiday gifts to better attract consumers' attention; And actively use effective promotional activities to attract consumers' attention to Shanghai-style theme restaurants, so as to improve the sales performance of direct stores, consolidate customer loyalty and open up new customers.

3. Arrange performance services such as violin performance to set off a warm and romantic atmosphere, improve consumption level and deepen consumers' experience impression.

4. Activity purpose: Through Christmas planning activities, expand the popularity of Shanghai-style theme restaurants, strengthen emotional ties with business customers, and guide the catering consumption of residents in surrounding areas, thus achieving certain economic and social benefits.

2. Venue:

Shanghaipai Theme Restaurant Yan 'an Road Store

3. Object:

Shanghaipai Theme Restaurant Yan 'an Road Store

Address: No.1166, Yan 'an West Road, Changning District, Shanghai (second floor of Ruifeng Hotel)

Tel: 121-62251338

4, Activity time:

18.31-21.31 pm on Friday, February 24th, 2111

V. Activity theme:

Taste the taste of love and listen to the romantic voice.

VI. Activities:

Shanghai Christmas romantic dinner

588 yuan,

menu for 2 people:

Hokkaido tuna mango salad

Jinbiduo pumpkin shark's fin cup

Roasted Australian beef

French roasted small green dragon with tomato lemon

French roasted small green dragon with tomato lemon juice

Latimisu

exquisite fruit platter <

Advertising

1. Create a festive Christmas atmosphere through storefront decoration, and use external decorations such as Christmas tree and Christmas hat to attract consumers to the store.

2. Make posters for the promotion of holy festivals, and promote the promotion of _ display stands in stores. (put it up before February 5, and publicize it in advance)

3. Make leaflets, and start distributing leaflets around the store before February 5.

(The company provides unified promotional leaflets and posters, etc.)

4. Banner publicity. Make promotional banners before February 11 and hang them in the store for publicity.

Banner content reference:

Taste the taste of love and listen to the romantic voice.

The whole activity atmosphere is divided into three parts:

1. Outfield:

1) The green area and small trees in front of the hotel are decorated with stars all over the sky, and two foam sculptures of Christmas deer are arranged on both sides of the fountain in front of the hotel. Arrange a staff member to dress up as Santa Claus to welcome guests.

2) A large-span rainbow door is placed in front of the hotel and the edge is decorated with stars all over the sky

3) A huge colorful banner is hung under the rain curtain in front of the hotel

4) The transparent windows are decorated with Christmas foam patterns

The lobby on the second and second floors:

1) The Christmas logo carpet at the entrance and Santa Claus who can play Christmas songs at any time

2) Dressed in Christmas costumes.