In order to ensure the orderly and powerful activities, it is often necessary to make an activity plan in advance, and the content and form of the activity plan should be carried out around the theme of the activity, so as to finally achieve the purpose or significance of the activity. How should the activity plan be formulated? The following is a sample essay (5 articles in general) on the planning scheme of hotel Mid-Autumn Festival activities, which I collected for you. I hope it will be helpful to you. Hotel Mid-Autumn Festival planning scheme 1

The 15th day of the eighth lunar month is the traditional Mid-Autumn Festival in China, and it is also the second largest traditional festival in China after the Spring Festival. The Mid-Autumn Festival is coming. Combining the actual situation of the hotel and the traditional national customs in China, this scheme is formulated in order to better carry out the hotel sales service and achieve a double harvest of economic and social benefits.

first, target market analysis

the customers of this hotel are mainly middle and upper-class people and government officials, but many of them are private consumption, which requires the hotel to take into account the personal interests of those private consumers on the basis of upgrading.

2. Pricing strategy

1. Meals can basically maintain the original pricing, but the prices of some meals related to Mid-Autumn Festival can be discounted (this method is recommended) or directly reduced.

2. For high-priced meals, it is suggested to combine reduction and reduction.

3. The price of the Mid-Autumn Festival package (explained below) should not be too high.

4. The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel, reaching the lowest price around the Mid-Autumn Festival (but it should be set according to the hotel's net profit).

3. Marketing strategy

1. Make a set meal specifically for Mid-Autumn Festival, which can be divided into three categories according to the actual situation, such as affordable, medium and high school, and there are two-person meals, three-person meals and other types. The theme should reflect family reunion, and mooncakes can be given as our specialty (the price does not need to be too high).

2. If a family member's birthday is August 5th of the lunar calendar, he can enjoy a 5-6 discount (according to the actual decision of the hotel) when having a dinner in the hotel with a valid certificate (household registration book and ID card). It is recommended to recommend them the Mid-Autumn Festival package.

3. If the number of mobile phone and fixed telephone number ends with 815, you can enjoy a 5-6 discount (according to the actual decision of the hotel) when having dinner in the hotel with valid certificates (household registration book and ID card). It is recommended to recommend them the Mid-Autumn Festival package. It is best for the hotel to contact these people directly.

4. As there is no accommodation service in this hotel for the time being, we can join hands with other large hotels mainly focusing on accommodation to introduce customers to each other, which can increase the customer base and reduce some related expenses. For this part of customers, you can pick them up by car, and it is also recommended to recommend Mid-Autumn Festival packages to them.

5. Give some small gifts related to Mid-Autumn Festival after dinner (the name, telephone number, address and website of the hotel should be printed on them).

6. The activity will be held from August 11 to 21 of the lunar calendar.

Fourth, promotion strategy

1. Place outdoor advertisements near the entrance of the hotel, railway stations and bus stations (outdoor advertisements are mainly in the form of inkjet and banners).

2. Combine TV, street banners and newspaper advertisements.

3. You can try your mobile phone. The focus of mass sending is the old customers of the original hotel. Pay attention to using appropriate language and mainly introduce the latest activities of the hotel.

4. Make a pop-up box advertisement or a larger FLASH animation advertisement or banner on xx website. The processing of web animation and pictures must be consistent with the marketing content.

5. Flyer advertisements can also be used, but the quality of flyers must be high.

note: you can choose several kinds of the above advertisements at the same time, and the focus of promotion is in the urban area, and it can also be promoted to the surrounding counties and cities. The minimum audience of advertisements should be 1.5 million.

V. Other relevant strategies

Security guards must ensure the safety of the hotel; Designate some incentive policies for waiters and related staff to arouse their enthusiasm for work (this content can be refined in the future); Put some high-grade music in the hall; The speed of serving food must be fast; The layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the flavor of the Mid-Autumn Festival.

Hotel marketing is a study of how hotels identify, analyze, evaluate, select and utilize market opportunities, how to develop marketable products, and explore the best form and the most reasonable way of hotel production and sales in the fierce competition and changing market environment, with the aim of achieving the maximum economic benefits with the least labor consumption. Hotel Mid-Autumn Festival planning scheme 2

xx Hotel celebrates the festival with dear customers and guests. Welcome to our store. In the colorful Mid-Autumn Festival, our store has prepared many surprises to celebrate the festival.

1. Purpose

Promote yourself through the festive atmosphere and improve the company's popularity. Lay the foundation for the popularity after the festival.

Second, ideas

Since its opening, Mid-Autumn Festival has been a traditional festival in China, which is popular side by side in this city and countryside. It can be said that it is a good opportunity for all businesses to make great efforts to create value.

since we started business, we have been affected by many conditions. The business situation has always been unsatisfactory, and our brand image has not been well spread by consumers.

The successive arrival of the two festivals is a major turning point for us. We must let customers get some value from us, so creating beer and creating popularity after the activity is the main purpose of our Mid-Autumn Festival activities. I believe it will give consumers a new feeling by strengthening the service quality, performance lineup, preferential gifts and external publicity advertisements.

III. On-site layout

Mid-Autumn Festival is a traditional festival for the people of China. In terms of cloth, it should be popular and festive, and red is the main color. In order to reduce the cost of cloth, it is possible to use some Mid-Autumn Festival and other scenery.

1. The periphery is mainly elastic, mainly to make up some empty places, so that the whole field becomes fuller and will not appear monotonous.

2. Around the stage and at the top, some golden balls and VCD discs can be hung to supplement the refraction of the light and increase the effect of the live lighting.

3. Some lanterns can be hung on the surrounding ceiling to render the atmosphere of the Mid-Autumn Festival. They can be taken down during the National Day and reused during the Spring Festival.

4. On National Day, some national flags can be hung to add the atmosphere of the motherland's birthday.

5. large posters can be made on the right glass and running water glass at the entrance, indicating the activities of the festival.

6. In a conspicuous place beside the DJ platform, the words "Happy Mid-Autumn Festival" and "Celebrate National Day" are hung.

7. Festival prizes are displayed at the entrance of the gate.

8. Post advertisements on stairs and conspicuous places.

iv. activity discount

all consumers can book a special snack from the company before X.

1. Arrange the chefs to present two special Mid-Autumn Festival dishes or snacks.

2. On the night of Mid-Autumn Festival, each table will be given a mooncake in the box.

3. Send an equivalent coupon with a face value of 51 yuan after spending in 211 yuan.

4. Anyone who consumes a bottle of beer will be given a lottery ticket that night.

5. Give coffee coupons to some young ladies who have spending power and potential.

6. Ask beer sponsors to give small gifts to consumers who consume Maotai beer that night.

at 7: 11 and 9: 11-17: 11, consumers can get a Mid-Autumn moon cake and a special snack.

8. Prize setting

x month X day: 3,811 yuan.

x month x day: 3,811 yuan.

x month x day: 1811 yuan.

x month x day: 1811 yuan.

V. Schedule of the day of the event

Business hours during the day from 19: 11 to 17: 11.

18: 31-21: 11 pop music, slow music.

21: 11-24: 11 singer, steel pipe show, slow shake.

11: 11-11: 21 activity lottery.

11: 21-End the slow roll. Hotel Mid-Autumn Festival planning scheme 3

1. Target market analysis

The customers of this hotel are mainly residents in the surrounding communities and enterprises and institutions, among which the school is the largest. At the beginning of the new semester, there will be banquets for teachers and students, leadership care, and the relationship between new parents and teachers. Mid-Autumn Festival is a traditional festival in China, with family reunion and festive reunion as the main points of the festival. Most residents in the surrounding communities are commercial houses, and the number of residential rooms is limited. In addition, it is inconvenient for guests to get home, so they must choose a business affordable hotel.

2. Pricing strategy

1. Meals can basically maintain the original pricing, but the prices of some meals related to Mid-Autumn Festival can be discounted (this method is recommended) or directly reduced.

2. For high-priced meals, it is suggested to combine reduction and reduction.

3. Teachers' Day special banquet (explained below) can mainly promote middle and low-grade standard table meals, guide guests to book meals, and encourage guests to make a one-stop combination of ordering, entertainment and consumption.

4. The price of Mid-Autumn Festival package (explained below) should not be too high, and the per capita consumption should be controlled at 21-31 yuan (excluding drinks).

5. The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel, reaching the lowest price around the Mid-Autumn Festival (but it should be set according to the hotel's net profit).

Third, marketing strategy

1. Develop special meals specifically for Teacher's Day, such as: thank-you banquet, gratitude banquet and group celebration banquet. Group booking (the booking fee can be tentatively set at 1,511 to 2,511 yuan /5 hours) can give each person a cup of tea of 11 yuan, free stereo arrangement and self-help ktv. For more than four tables, if the meal label is 588 yuan/table, you can avoid the booking fee, and the tea fee is self-care.

2. Make special packages for Mid-Autumn Festival, which can be divided into three categories according to the actual situation, including meals for two and meals for three. The theme should reflect family reunion and mooncakes can be given (the price does not need to be too high).

3. If a family member's birthday is August 5th, he/she can enjoy a 7-9 discount (according to the actual decision of the hotel) when having a dinner in the hotel with a valid certificate (household registration book and ID card). It is recommended to recommend them the Mid-Autumn Festival package. Enjoy a free birthday room (limited to a single room with a big bed).

4. If the mobile phone number ends with 815 or 911, you can enjoy 7-9% discount for dinner in the hotel with relevant certificates (personal business card or number is currently measured), and you can enjoy a discount of 128 yuan/room/night (according to the actual decision of the hotel) and get a fruit platter.

5. Give some small gifts related to Mid-Autumn Festival when the guests leave the hotel (the name, telephone number and address of the hotel should be printed on them).

6. The activity will be held from September 8th to 21th.

IV. Promotion strategy

1. In the neighborhood around the hotel, schools, Jinsha Station, enterprises and institutions. The staff distributed leaflets on a carpet.

2. You can try the mobile phone short message advertisement. The focus of mass sending is the old customers of the original hotel. Pay attention to using appropriate language and mainly introduce the latest activities of the hotel.

3. We must ensure the safety of the hotel, adopt some incentive policies for waiters and related staff, arouse their enthusiasm for work, and put some high-grade music in the lobby. The speed of serving food must be fast, and the layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the flavor of the Mid-Autumn Festival.

v. effect prediction

if the promotion and related services are in place, the income will be at least 1.5 times of the usual income. Hotel Mid-Autumn Festival event planning scheme 4

1. Planning scheme theme

Taking the same moon cake and the same dream as the theme, we will create a happy and harmonious company atmosphere that keeps pace with the times and enhance the corporate image.

2. Time:

August 14th or 15th of the lunar calendar

3. Location:

Hotel training room

4. Features of the planning scheme:

1. The on-site host must have strong control ability and verbal expression ability, and the program design must be reasonable and interesting, so that employees can understand and participate well.

2. Make some exquisite cards with the history, allusions, moon appreciation, poems and other contents printed on them, and send them to employees as a souvenir of this activity, which will not only make employees remember this activity for a long time, but also better understand China culture.

V. Program Activity 1

1. Activity form: dynamic or static video data broadcast, explained by the host

Activity name: Mid-Autumn Festival, do you know?

publicity content: the origin of Mid-Autumn Festival, allusions, moon appreciation, poems, etc. Such as: allusions to the Goddess Chang'e flying to the moon, WU GANG's broken laurel, jade rabbit's smashing medicine, etc.; Appreciating and chasing the moon, walking and looking at the moon

are illustrated and illustrated, which enhances the appeal. It is difficult to understand.

VI. Program Activity 2

1. Moon Cake

Activity Name: Moon Cake Circle, Moon Cake Circle

Activity Form: The pastry chef performs and instructs interested employees to make moon cakes (which can be done in groups), and awards such as the most creative award, the most popular award and the most authentic award are selected.

employees who enjoy mooncakes and the moon discuss with each other.

2. Kongming Lantern

Activity name: Kongming Lantern, Moonlight

Activity form: live performance by specialized technicians and production by interested employees (can be carried out in groups) to prepare for future flying.

interact with employees to arouse their enthusiasm and enthusiasm. The signing staff signed wishes and blessings on the big Kongming lanterns made by the company in advance. Let go of Kongming Lantern and let go of your mood.

Kongming Lantern, also known as sky lantern, blessing lantern or safety lantern, is written on the Kongming Lantern after the wonderful program performance, and everyone looks at the round moon hanging in the night sky, taking advantage of the moonlight to ignite and fly together. Pull the program to a climax.

VII. On-site layout

1. The stage layout includes a large background screen for story explanation or projection.

2. Audio equipment layout

3. Lighting layout

4. Audience layout

8. End of the activity

Site cleaning arrangement

Although this scheme is a Mid-Autumn Festival planning activity of a hotel, all enterprises can draw lessons from it to narrow the distance between employees. This planning activity hopes to be able to