KFC's full name is: KentuckyFried Chicken, Chinese translation: Kentucky Fried Chicken.

KFC is one of the American multinational restaurant chains and the world's second-largest fast food and largest fried chicken chain, created in 1952 by founder ColonelHarland Sanders, mainly sells fried chicken, burgers, French fries, covered rice, egg tarts, sodas and other high-calorie fast food.

KFC is part of Yum China Holdings Limited (Yum China), stock code YUMC, and is the franchisee of Yum!Brands in mainland China, with exclusive rights to operate the KFC brand in mainland China.

KFC has formed a strategic alliance with PepsiCo, fixing to sell carbonated beverages provided by PepsiCo.

In June 2017, the 2017 BrandZ Top 100 Most Valuable Global Brands was announced, and KFC ranked 81st.

Since February 17, 2018, most KFC outlets in the UK remain suspended.

Of the 900 local stores, 562 remained closed as of Feb. 20, with the number of stores that went out of business on the night of Feb. 18 peaking at 646 stores.

KFC is ranked No. 129 on the 2018 World's Top 500 Brands list.

Expanded Information:

KFC's market strategy:

1, with its new chain management with a unified logo, unified clothing, and a unified distribution method model, and ultimately rely on its high-quality products, fast and friendly service, clean and hygienic dining environment, to establish its position in the Chinese market.

2, has been committed to achieve 100% localization of employees, and continue to invest in all levels of training. From restaurant servers and managers to functional managers, the company arranges scientific and rigorous training programs according to the nature of their job requirements.

In order to enable managers to meet the professional standards of fast food management, KFC has also established a professional training base for the Restaurant Management Education and Development Center.

3. KFC's "speed-oriented" fast food business spirit makes it pay special attention to teamwork, relying on the efficiency achieved by the team to ensure that the right and fast service is provided during peak hours.

Therefore, it has formed an advanced management incentive mechanism that is efficient, flexible and perfect, and its team spirit and excellent management level are the secret of KFC's foothold in the market.

4, quality service, in KFC, you will get more services than you originally hoped to get. KFC's purpose is customer first, is the purpose, so that every customer to eat, whether adults or children, will feel at home.

Baidu Encyclopedia-KFC