How to publicize the private cake in the early stage

The recommended publicity methods are as follows:

Hold a lucky draw, and the prize will be free tasting of the products in the store. You can put up posters outside the cake shop or go out for publicity, draw customers by lottery, and distribute the products in the store as prizes to the winning customers, which can not only achieve the purpose of increasing the number of customers, but also make guests like the products in the store and increase repeat customers; Daily discount for launching products. Most consumers are more or less greedy for cheap, so they can offer daily discounts on commodities and discounts on different commodities on different days in a week to attract customers to buy. Distribute promotional materials and discount cards. Clear the target positioning of customers in the store, identify the customer groups, and distribute promotional materials and discount cards to areas where customer groups are concentrated. Note that the production of promotional materials needs to have its own characteristics, and the discount card should have a certain discount strength. About the activity plan of the cake shop

About the activity plan of the cake shop

In order to ensure the scientific and orderly activities, it is often necessary to prepare a specific, detailed and targeted activity plan in advance, which is a written plan made after comprehensively considering the relevant factors of the activities. How should we write the activity plan? The following is the activity plan of cake shop I collected for you, for your reference, hoping to help friends in need.

About the cake shop activity plan 1

1. Activity background

1. With the change of seasons, the cake industry has slightly entered the off-season, in order not to affect the overall sales performance of the cake shop, but also to better open the market for this activity.

2. The nearby Ssangyong Cake Shop, Seiko Cake Shop and frontispiece Cake Shop in the small market all have some impacts on us, so try to minimize the impact.

3. The homogeneity of products is becoming more and more obvious. We should have our own innovation and attract customers to make sure that the quality of products is the best to achieve customer satisfaction.

Second, the purpose of the activity

1. Open the surrounding markets to expand our brand awareness.

2. Improve the sales performance of cake shops.

3. Improve employees' enthusiasm and personal income, and implement the policy of "more work, more rewards for everyone".

Third, the theme of the event

Redeem points for birthday cakes; Enjoy a 21% discount on birthday cake.

IV. Activity time

21xx March 21th-no deadline

V. Activity location

VI. Activity benefits

1. If the score is over 211, give an 8-inch fresh milk cake

2. If the score is over 311, give a 11-inch fresh milk cake

3. If the score is over 411, give a 12-inch fresh milk cake.

second, the purpose of the activity:

to increase sales and create an image.

third, activity planning.

Accelerate the warm atmosphere of Mother's Day, convey the mother's gratitude complex on Mother's Day, raise people's attention to Mother's Day, and make perfect Mother's Day cakes with small profits but quick turnover to improve sales and store image.

IV. Activity theme:

Sweet mother's heart.

V. Activity content:

1. Price (small profits but quick turnover). Thousands of perfect sweet cakes, low-priced sweet Mother's Day, each Mother's Day cake is sold at the price of 11 yuan, and a carnation is given.

2. Lucky draw: All customers who shop in the store during Mother's Day can draw a lucky draw, and the prize is a XX ticket.

3. Make a set cake for Mother's Day and give a family photo or a bottle of red wine.

VI. Activity promotion:

1. Publicity leaflets and DM leaflets are distributed in major supermarkets, shopping malls, schools and white-collar gathering areas.

2. Publicity of hanging flags, colored strips and display boards in the store; Posters outside the store.

3. Radio publicity.

VII. Activity budget (omitted).

VIII. Activity execution

:

1. promotional gifts's preparations should be in place.

2. Promoters are on duty to ensure the cake promotion is carried out normally.

3. The receptionist should do a good job in training, and guide and solve the customer's problems in making cakes and promotional activities.

About the activity plan of the cake shop 3

I. Product preparation

The celebration lasts for three days. In order to ensure the product supply during the celebration, the cake shop makes preparations in terms of product quantity and type according to its own situation.

during the celebration period, large-scale preferential activities will inevitably lead to a sharp increase in sales. According to the long storage time of cookies and other pastry foods, Sanweiqi began to place orders 11 days in advance to produce such products to ensure the supply.

customers mostly choose economical products. according to this situation, when preparing products, the proportion of cakes, toast and freshly baked products is half, so as to meet the consumption needs of customers.

second, publicity and promotion

in terms of publicity and promotion, the cake shop carried out publicity from the aspects of storefront posters, flags, storefront design, publicity pages, etc. According to this activity, a poster with the theme of "Warm winter, just because of you" was designed. The poster introduced the preferential contents of this activity in detail and hung in a prominent position in the store, which not only introduced the contents of the celebration but also played a role in setting off the atmosphere. For the design of the store, lovely plush toys are arranged in the window position to create a warm atmosphere; Gifts from preferential activities were placed at the entrance of the store to attract customers to understand the preferential activities in the store.

it takes a lot of effort to distribute this promotion on the publicity page. In order to prevent people from forgetting the distribution time too early, the distribution of publicity pages begins 2-3 days before the event, and follows the principle of from far to near. At the last time of distribution, we will focus on the fixed groups such as nearby customers and shops along the street.

iii. Personnel arrangement

Before personnel arrangement, the staff in the store should be trained to familiarize themselves with the activities of the store in detail. And can accurately use words to express. According to the personnel arrangement, a special person is responsible for the special post. New employees can be responsible for the relatively simple bread post, and the experienced employees are responsible for the cake post and the sales of membership cards. In order to better set off the atmosphere, arrange a special person to be responsible for the in-store broadcasting and publicity, so that customers can know about the activities in the store through the stereo near the store.

IV. Activity Planning

This specific activity plan mainly attracts customers' consumption from the aspects of buy one get one free, vouchers, member recharge, etc.

1. Cash consumption bread will be returned to 21 yuan when the pastry is full in 31 yuan. Buy more and give more;

2. You can enjoy the buy one get one free activity when buying or booking birthday cakes in cash;

3. Members' top-up discount includes gifts such as exquisite cups and cartoon dolls, in addition to extra money. In order to stabilize customers and increase sales. What activity advertisement should the cake shop write on May 21th?

521 Cake Festival

521 Heartwarming Cake;

521 confession cake;

521 proposal cake;

521 commemorative cake.