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Advertising genius Ye Ming Guixue brand: how to be happy and successful
Building a brand is the same as shaping yourself.

Ye Minggui, strategic director of Ogilvy & Mather in Taiwan Province Province, said in the book How to Make Products into Vital Brands that "wanting" is just an idea, and "really wanting" is a strong ambition and ambition. With ambition and ambition, we will concentrate. Concentrate on making our choices of ideas always consistent, because consistency will accumulate to form commitments. "

Want to be a better self? Healthy, confident and beautiful. If you strengthen these three beliefs, you may find your self-worth in the workplace and enlarge it. If you are a lecturer, you will cherish every opportunity on the platform and make the audience willing to listen to your point of view. You will cultivate your self-cultivation, sharpen your character and build a strong body in life.

"The process of constantly realizing self-commitment will make us feel happy, and the accumulated results of actions will enable us to finally achieve the goal of success, no matter what your definition of success is."

We often set up flags, but unfortunately, our flags often fall down. Why is this happening? Because we just "think openly", not "do things wholeheartedly". After all, we still don't really want it. In most cases, I don't think clearly whether I really want it, why I want it and how I want it.

Take my fitness as an example! I 155CM, 40KG, BMI 16.9, have consulted a fitness instructor. In this case, my fitness is mainly to build muscles, which is suitable for strength training. Although I know that thin people are not beautiful, I really don't pay enough attention to it, I don't really want it, and I don't really insist. When I stayed up all night, my weight plummeted by 5 pounds, and I felt chest tightness, shortness of breath and diarrhea for two days in a row, I realized that I couldn't do this. Health is the most important thing.

"Want" is the starting point. Only when you understand the price you have to bear after "why" and "don't want" will you concentrate on fulfilling your promise.

We need to know why we want it. When we understand that we can't bear it without it, we "really want it". Suddenly, I remembered a debate in The Story of Chipa: Do you regret being an ordinary person all your life? Pang Ying, a talented woman, said: Ordinary is my choice. Why use the standard of success to measure life? Indeed, life is your own, no one can define your own life, and no one can define what success is.

However, life is always beautiful because of expectation and brilliant because of pursuit; "Reach for the stars, you'll never get them, but you won't get mud all over your hands." Everyone has his own ideals, beliefs and expectations. If I want to be healthy, confident and beautiful, I will "reach out" to catch it, even if I catch a gust of wind, the shape of a cloud, a fallen leaf ... at least I have worked hard for it.

Listen to your inner voice! Enjoy the process. Teacher Ye Minggui has a wonderful description of how to deal with the relationship between success and happiness. "When our values are that success is the first thing to get happiness, most of life will be a difficult process. On the contrary, the attitude of not seeking success but seeking happiness will not only make you enjoy the relaxation and happiness of "being rigid without desire", but success will always come naturally. "

For example, if you are in full bloom, a breeze will come. Since we know that we are going to blossom, we are not afraid of bee stings, just enjoy the cool breeze and morning dew.