Conventions and exhibitions, that is, when participating in and organizing convention and exhibition activities, are used to maintain the image of enterprises and individuals, and express respect for the objects of interaction and friendly norms and guidelines, which include convention and exhibition organization

Etiquette at exhibitions

Part 1

Efforts to maintain the overall image

When participating in exhibitions, the overall image of the participating units is directly reflected in the eyes of the audience, and thus has a great impact on the success or failure of their own exhibitions.

When participating in an exhibition, the overall image of the exhibitor is directly reflected in the eyes of the audience, and thus has a great impact on the success or failure of their own participation. The overall image of the exhibitor is mainly composed of two parts: the image of the exhibits and the image of the staff. The two should be given equal importance and not be neglected.

The image of the exhibits is mainly composed of the appearance of the exhibits, the quality of the exhibits, the display of the exhibits, the arrangement of the booths, and the distribution of the materials. Exhibits for the exhibition, the appearance to strive for perfection, the quality of the best in the selection of the best, display to be both neat and beautiful and pay attention to the priority, the layout to take into account the theme of highlighting the attention of the audience, and used in the exhibition to the audience to disseminate information directly to the information should be beautifully printed, illustrated, rich in information, and note the exhibitors of the main contact information, such as public relations department and sales department telephone, telegraph, telex, fax and e-mail numbers, and so on.

The image of the staff mainly refers to the dress of the personnel who appear directly on behalf of the exhibitors at the exhibition. In general, the staff working in the booth should be required to dress uniformly. The best choice is to wear the uniform of the organization, or wear a dark-colored suit or skirt. In large-scale exhibitions, if the exhibitor arranges for a person to welcome guests, it is best to ask him or her to wear a brightly colored monochrome cheongsam and a large red ribbon with the name of the exhibitor or its main exhibits written on his or her chest. In order to indicate their identity, all staff should wear a badge on the left chest indicating their organization, position and name, with the exception of Miss Manners. Etiquette training instructor Tan Xiaofang suggested that, as a rule, staff should not wear jewelry, but men should shave and women should wear light makeup.

Part 2

Pay attention to people's courtesy

In the exhibition, no matter it is a publicity exhibition or sales exhibition, the staff of the exhibitors must really realize that the audience is their God, for its warm and dedicated service is their own vocation. To this end, all staff should be courteous to people on the heart, and implement in action.

Once the exhibition officially started, all the staff of the exhibitors should be in place, stand and welcome the guests. It is not allowed to be late, leave early, take off without reason, wander around, not to mention the arrival of the audience to sit, lie down, slow each other down.

When the audience approached their own booth, regardless of whether the other side to their own greetings, the staff should smile and take the initiative to say to each other: "Hello! Welcome!"

Subsequently, they should also face each other, slightly under the body, stretch out their right hand, palm up, fingertips directly booth, and tell each other: "Please visit."

When the audience in the unit's booth for the visit, the staff can follow in the wake, in case the other party to their own counseling; can also be asked to make themselves at home, without interference.

If the audience is more, especially in the reception of the group came to the audience, the staff can also guide each other in the left front to visit. For the audience's questions, the staff should seriously answer. It is not permitted to ignore them or treat them in a rude manner.

When the audience leaves, the staff should sincerely bow to each other and say "thank you for coming", or "goodbye!"

Under no circumstances should staff members be rude to the audience, or ridicule and mockery. For the very few who do not abide by the rules of the exhibition and touch and move, take the exhibits of the audience, must still be polite and persuasive, if necessary, can ask for the assistance of security personnel, but do not allow the other side of unauthorized rough, scolding, detained or illegal body searches.

Part 3

Good use of interpretation skills

Interpretation skills, here mainly refers to the exhibitors' staff to the audience to introduce or explain the exhibits, should master the basic methods and skills. Specifically, in promotional exhibitions and sales exhibitions, its interpretation skills both **** sex can follow, but also their differences.

Suggestions in the promotional exhibition and sales exhibitions, interpretation skills **** is: to be good at people and appropriate, so that the interpretation is targeted. At the same time, to highlight the characteristics of their exhibits. Under the premise of seeking truth from facts, we should pay attention to its strengths and weaknesses, emphasizing the "no one I have" place. When necessary, the audience can also be invited to operate personally, or by the staff on-site demonstration. In addition, it can also arrange the audience to watch the movie and television film related to the exhibits, and provide them with explanatory materials and unit business cards. Usually, the explanatory materials and business cards should always be prepared on the booth and taken by the audience.

In short, publicity-type exhibition and sales-type exhibition narration skills, and there are some differences. In the publicity exhibition, the focus of the explanation should be placed on the promotion of the image of the exhibitors. To be good at making the explanation around the exhibitors and the public two-way communication and, at all times, should vigorously publicize the unit's achievements and concepts, in order to make the public to the exhibitors to give recognition.

And in the sales exhibition, the focus of the explanation must be on the introduction of the main exhibits and marketing. When the staff explains to the audience in the sales exhibition, it is required that the explanation should be in the interests of the customers, and under the premise of providing favorable evidence, the staff should emphasize the main features and main advantages of the exhibits introduced and promoted by themselves, so as to strive to make the customers feel that the words are reasonable, and they are willing to accept them. However, it is not desirable to scramble for or follow the audience to peddle the exhibits, make false claims, or force the audience to recommend the exhibits.

Etiquette for meeting and greeting at exhibitions

1For exhibitors from foreign countries or overseas, they should first find out the number of buses and flights of each other, and arrange for people with the same status and position as the customers to go and meet them.

2After receiving the customer, you should first greet him with "hard work", "welcome to the exhibition", etc. Then introduce yourself to him. Then introduce yourself to each other, if you have a business card, you can send it to each other.

3Welcome customers should be prepared in advance for the customer transportation.

4Treat all delegates equally.