In order to ensure the smooth development of things or work, it is essential to make a plan in advance, which is the detailed process of solving a problem or a project or a topic. So how should we make a plan? The following are five press conference plans I have carefully arranged. Welcome to read them. I hope you will like them. Press conference plan 1
1. Organizer: Lenovo Group
2. Place of the conference: 79 cans in Beijing 798 Art Zone
3. Theme of the conference: Mobile Internet Life-Lenovo Mobile Internet Strategy and New Product Launch Conference
4. Attendees: Lenovo Chairman and ceo Yang Yuanqing, Lenovo Senior Vice President Liu Jun and Lenovo Senior Vice President and cto He Zhiqiang.
5. purpose of the conference: to attract the attention of all media to create momentum for the products to be sold in the future, publicize the corporate image, show the strength of the enterprise and show the leadership style.
VI. Organization process of the conference:
(1) Layout of the venue:
1. An exhibition stand with the name of the venue is placed in front of the door, and there are staff to guide the attendees into the venue
2. A hostess is set at the reception desk of the venue
3. An exhibition stand conforming to the theme of singing is set around the venue to briefly introduce products and enterprises
4. The podium is simple and scientific. There is also the organizer's logo
5. A multi-function screen is set behind the rostrum to facilitate the display of materials and promotional products
6. A comfortable table with drinks and snacks
7. A media shooting and production area
(2) Meeting process
1. Reception of guests, guests, media, etc. Check-in
2. Guide the guests to enter and take their seats
3. Play a shocking corporate promotional video
4. Voice guide ceo Yang Yuanqing to give a speech
5. Play a theme video. Introduce the next speaker, Liu Jun, to give a speech
6. Play a short film product show, introduce Shao Tao, vice president of Lenovo Group, to introduce and demonstrate the new product
7. Introduce the shocking short film to release the next product
8. Guide the main leaders by voice, and jointly open the ceremony of "Lenovo Mobile Internet Music Life" on stage
9. Ask the photographer to take a photo as a souvenir
11. Guide the guests to Lenovo Experience Station by voice to carry out new products. Press conference plan 2
The purpose of the meeting is to build and publicize the corporate image, establish the corporate brand, expand the influence of the enterprise, strengthen the public awareness of HACCP system certification, and communicate with the media and the public.
Meeting time: 9: 31 on September 21th (subject to obtaining HACCP certificate)
Meeting place: conference hall on the 5th floor of News Hotel
Organizer: Tianlong Industrial Co., Ltd.
Co-organizer: Hunan Accreditation Center of China Quality Certification Center
Leaders to be invited:
Director of China Quality Certification Center
Leaders of Tianlong Hunan Company < Director of Epidemic Bureau
President of Hunan Baking Association
Director of Hunan Accreditation Center of China Quality Certification Center
Director of Food and Vegetable Inspection Center of Changsha Municipal Bureau of Quality and Technical Supervision
Media and reporters are invited:
Xinhua News Agency, Hunan Daily, Sanxian Metropolis Daily, xiaoxiang morning herald, Changsha Evening News and Family Herald
Hunan Satellite TV, Hunan Jingshi, Metropolitan Channel and Changsha Political Science and Law Channel. There are three people in each news channel
one person in each of Contemporary Business Daily, Oriental New Newspaper, Today's Women's Newspaper and Red Net
*** There are about 33 people
Meeting process:
The venue layout (Nantian General Department and Food Department General Room) is completed before 1. 9: 11
All participants will enter on time at 2 and 9: 31
. 3 minutes (×××)
4. Introduction of HACCP system principle and establishment and implementation of HACCP in Nantian Company 11 minutes (×××)
5. Director X of China Quality Certification Center issued HACCP certificate for Nantian Company
6. Speech by Tianlong leader
7. Speech by Director X of Hunan Entry-Exit Inspection and Quarantine Bureau
8. Hunan Baking Association. The reporters at the meeting asked questions
11, and the host made concluding remarks. Free communication between journalists and guests
Budget:
1, venue rental fee: 511 yuan
2, invitation letter and materials production fee: 5× 41 = 211 yuan
3, venue layout: 211 yuan
4, labor fee for journalists and guests attending the meeting: about 41× 211 = 8,111 yuan
. Keep in touch with the certification center at any time to ensure that the evidence collection work is completed before the 21th (×××)
2. Make and distribute the invitation letter before the 8th (××××××)
3. Arrange the venue, including the selection, renting, arrangement, setting of the sign-in desk, making banners, etc., prepare a sign-in book, prepare drinks, tea and fruits for the meeting, and arrange the venue. The layout of the venue should highlight the corporate image of Tianlong and use more posters with the logo of Tianlong. In addition, it is suggested to call 4-6 stewardesses who can represent the image of Tianlong to wear uniform clothes for specific reception work.
4. Preparation of publicity materials: a. Press release ××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××× The press conference programs such as
d, list of participants
e, company profile and company image publicity materials are prepared by all the guests. 1. Agenda of the meeting:
a, 12: 11, the reception hall receives guests, dealers and journalists, sign in
b, and guide the guests, dealers and journalists to enter at 2: 11
c, 2.
d, 2: 21, corporate propaganda film
e, 2: 25, the host asks the guests to be seated
f, 2: 31, the host announces the start of the new product launch conference and introduces the company's leading guests and the media
g, 2: 35, Yuequan Beer Chairman and General Manager Xu Rongxin delivers a speech
h, and 2: 41, Shanghai Lanhai Marketing Planning Zhumadian Branch General Manager Xue Maoxin delivers a speech. * * With the opening of the new curtain cloth, we invited city leaders to speak
j, 3: 28 new product model show
k, and 3: 41 reporters to ask questions. General Manager of Yuequan Beer and General Manager of Blue Ocean Planning answered
l. At 3: 51, when the meeting is over, the media reporters are invited to wait in the hall, and the dealers are invited to wait in the hall (accompanied by piano or saxophone, giving gifts to the guests)
m, 4: 11, the company leaders and the media communicate in detail
n, and the communication with the media ends at 4: 21 (giving gifts)
o. Sign the contract, pay the deposit
p, draw prizes at 5: 51
q, and after the negotiation ends at 6: 11, give a room card to * * * for dinner
r, and go to bed at 7: 31 (giving gifts)
2. Layout and exhibition
1. Rainbow Gate of Yuequan Enterprise at the entrance of the hotel.
2. At the main entrance of the hotel, the receptionists should wear Yuequan ribbons, and there should be obvious signs indicating the venue, lounge, dining room, prize collection and other places.
3. The guest reception desk, two receptionists, registration of guests, issuance of conference standard information kits and enterprise photo albums with two etiquette guides.
4. There are multiple X-display stands at the entrance of the hotel and the conference hall. There are many photo posts
5. The background wall of the main venue is painted with giant ink, and a pile of exhibition stands are made on both sides of the stage, with new products covering the curtain cloth. On the front of the podium, Yuequan vi photo is posted, on which Yuequan vi photo computer, microphone, beer and flowers are posted
6. The colorful flags at the top of the venue are staggered, and the banners on the wall congratulate each other, and X exhibition stands on both sides of the front desk of the corridor are posted
7. The rostrum and all seats are decorated with Yue. Fireworks, dedicated to the whole music dubbing, lottery box has Yuequan photo package system
9, equipped with enterprise documentary and new product explanation slide show
11, debugging sound equipment, Designate video recording personnel
3. Invited participants
1. Invited guests, municipal leaders' representatives
2. Distributors and intended customers
3. Some distribution customers
3. Some retail and catering terminal customers
7. Invited media (31 people)
Zhumadian Radio and Television Bureau of Henan TV Station
. 2 sets, 3 sets)
Zhumadian Cable TV
Zhumadian Traffic and Tourism Broadcasting
Dahebao Zhumadian Sub-station
Zhumadian Daily
Tianzhong Evening News
Radio and TV News
Henan Tourism Magazine Zhumadian Sub-station
Tianzhong.com
Zhumadian Information Port
Zhumadian Online
IV. The information provided to the media at the new product launch conference
is distributed to the news media before the press conference, and the order is:
1, meeting time and project arrangement process
2, news release
3, speech
4, background information introduction of the speaker.
5. Company brochure
6. Information about new products.
7. Relevant pictures
8. Souvenir gift coupon
9. Business card of the person in charge of corporate news (further interview after news release, contact after news release)
11. Blank stationery and pen (convenient for reporters to record)
5. Establish the organizing committee, and determine the main members and responsibilities of the organizing committee
1. Head of the organizing committee (.
2. Coordinator (The coordinator is composed of the main leaders of Yuequan. Responsible for the coordination of the work of each group)
3. The leading group is divided into various project groups:
a reception at the venue (6 people are responsible for guest registration, gift delivery, distribution of information kits and all kinds of reception work)
b contact with the media (media release, payment of gift fees for media contact)
4. Site maintenance (responsible for the normal use of the site and equipment to eliminate external interference) < Advertising (a planning company is composed of the company's propaganda department, marketing department and product department) is mainly responsible for
a theme background drywall design, production and installation
b publicity dm, X-stand, poster, gift-giving handbag and enterprise new product album design and production press conference plan 4
Anyone who has been engaged in press conference planning once had such a worry: the one who held the press conference. If they come, will they question the press spokesman like angry words?
1. when?
don't let the media feel that it is a waste of time to attend a press conference that could have been replaced by other forms.
The suitable time to hold a press conference includes: the company and its products (services) have become a part of a public concern, the company or other members have become the target of public criticism, new products have been put on the market, and some big-name stars have been hired as their own advertising models (journalists sometimes feel that advertising models are worthy of attention instead of being interested in advertising), the company's personnel have been greatly adjusted, the production scale has been expanded, and the latest record sales performance has been achieved.
Therefore, when a company examines whether to hold a press conference, it should first check the following questions:
1. Can a news release or audio-visual material tape-with a brief introduction of events and background materials-completely provide the stories that journalists need and media audiences like?
2. Can reporters add something to a news release when they see or try a new product with their own eyes?
3. Can the public appearance of the company's top managers or board members gain or improve the cohesion or credibility of the company?
4. Can you provide news that journalists can't get elsewhere?
5. Are there other effective ways to convey information to reporters? For example, a dance, a dinner.
6. Can the company spokesperson deliver information effectively and stand the test of asking questions?
7. Can face-to-face communication with reporters provide them with an opportunity to ask about other aspects of the company that we don't want to make public? Such as corporate strategy.
second, the "rehearsal" in planning and preparation
As the saying goes, be prepared. For organizational communication, information must be carefully processed and reach a specific public accurately. Information dissemination channels must also be carefully selected. Therefore, never fight an unprepared battle, we must implement training and rehearsal in advance.
generally speaking, it is necessary to have one or two systematic trainings. The specific training methods are as follows:
1. Gather those who usually dare to speak out, let them sit in the press box, and give them two kinds of questions-one is sure to be asked, and the other is what you hope not to be asked. Let the reporter ask questions. Repeat 2~3 times if necessary.
2. Let people who are familiar with technology and technological process attend the meeting to check whether what the spokesman said is accurate; If the law is designed, then the company's legal adviser should also be called.
3. Play the "rehearsal" video repeatedly, so that the press spokesman can see his expression and body language effect, and then make comments.
4. Professional training. Some companies think it is a waste of time and money, but in fact they don't understand the value of professional training. Even if you naively think that you will never hold a press conference, you are bound to encounter a similar situation in your office-if a scandal attracts a large number of journalists, it will be too late to train.
III. Choosing a suitable spokesperson
Generally speaking, the conditions of a spokesperson should include the following aspects:
1. Effective communication and communication skills are the first requirement. It involves knowledge, clear language expression ability, listening ability and responsiveness, appearance-including body language.
2. Ability to implement the original plan and make flexible adjustments.
3. Title