It is recommended to join the brand first. If it is directly operated, the upfront cost will be higher. If you don't understand, it is easy to spend money. If you join, the brand headquarters will give you a series of support. However, to choose a more reliable brand, I recommend maocai, a small orange capital. They will provide partners with a complete business model, staff training, trademarks and goodwill, advertising promotion and raw material supply, which is a good condition for the partners of Little Orange Capital. It can not only improve the visibility of the store in a short time, but also reduce the time and operating costs. Moreover, the headquarters will develop new products according to the market consumption trend, which can reduce your business risk.