A strategy for writing a business plan

Preface

For start-ups seeking funds, business plans play a particularly important role. The quality of a business plan often determines the failure of an investment transaction. Investors look at BP to judge the logic and style of entrepreneurs.

the content of a business plan generally includes seven parts: project description, main business and products, market analysis, team members, marketing strategy, financial analysis and financing needs.

1. Project Description

Summarize the project in one sentence and express what you are doing. What changes can you bring about by what you have to do? For example, "an App for booking stadiums," "an App for job hunting for college students" and "gathering millions of stores to sell pet food that can make money" and so on, refine the project into one sentence and put it on the front page.

2. main business and products

concise, what are you doing? Let investors know your advantages and characteristics. How will customers benefit? Is it better than your competitors' products or services? What stage is the product currently in? Has it been put into production? Do you apply for a patent? This part lets investors know the innovation of the product and your execution ability. Dare to think and do is the basis for people to believe.

3. Market analysis

What market is your product or service aimed at? What's your target market share? Tell about the future market space of products and sort out the current situation of the industry.

analyze competing products, know yourself and know yourself, and win every battle. We can compare our respective advantages and enhance our core competitiveness.

4. Introduction to the team

Briefly explain the strengths and backgrounds of the team members.

format: name, age, current position, personal ability and historical performance.

investors want this team to be experienced, interested and fit.

5. Marketing strategy

You need to explain how to enter the market? How to attract target users? How to present your product to users? Let the right money be spent in the right place!

6. financial analysis

analyze historical financial information and forecast financial information, which can be divided into forecast statement, balance sheet, cash flow statement, income statement and expenditure budget statement.

what investors want to know is when they can break even. They like entrepreneurs with plans, goals and stability.

7. Financing demand

How much is to be financed, how to use it, what effect will be achieved, and clearly show the proportion of investment with pie chart. Keep your relationship with investors in harmony.

Summary

Clear positioning, accurate market structure analysis, multiplied income model, complete team, strategic status quo, appropriate money, reasonable use of funds and reliable return.

Large venture capital institutions should read at least 411 copies each year, and small venture capital institutions should read at least 311 copies. If all the above points are thought out and explained clearly, your financing plan will not be put in the trash can, at least you will have one more chance of success.

last point: cut to the chase and don't talk big. VCS are very smart people, and their trading ability is no less than that of successful entrepreneurs. They are honest and trustworthy, so don't fool themselves or investors.