It is necessary to digest the information about the product and the market, and then describe the product in no more than 21-31 words, including the features, functions, target consumers and spiritual enjoyment of the product.

case of advertising copy

title: send your love

slogan: want to express your love for him through the internet? Then join us quickly!

text: is love hard to open? Still can't say sorry to your face? Or "saying" love is not enough? Then show your special expression through KFC's "Send Your Love" activity. There are many card styles to choose from. What are you hesitating about? Come and join us!

Essay: For details, please see: or KFC homepage: caption:

The title and slogan are at the top of the screen, and in the center is the "love" that KFC "sends" to all consumers-

To: Dear consumers

KFC solemnly promises to you that we will work harder to provide consumers with safe food and quality services despite difficulties.

FROM: KFC

The text follows closely, and there is a big clickable button next to it: click to enter, and the text is at the bottom of the screen.

Extended materials

Because the design of visual process can't be done in isolation, it can only be done with the interdependence of composition factors, black and white factors and color factors. Therefore, the relationship between the composition center, the black-and-white center and the color center of the advertisement is complementary to each other, and sometimes the centers overlap with each other to form a visual center; Sometimes it should be staggered, which should be determined from the content of performance and the needs of composition and conception.

Therefore, in order to design a good advertising work, we must understand the characteristics of vision and master the laws of vision, so that the visual process can reflect ideas, the design can form artistic beauty, conform to the logical laws of the overall rhythm, and better express the specific content that advertising communication needs to convey.