As a distinctive traditional local snacks, clay pot rice has been developed all over the country with its own catering characteristics for many years and is deeply loved by the masses. The questioner intends to open a special clay pot restaurant, which needs to pay attention to the following points:

1. Choice of clay pot rice brands. Now there are many clay pot rice brands in the market, some of which are under the banner of "traditional and authentic"; There are also brands under the banner of "delicious, delicious". No matter what business philosophy and purpose the catering brand is in, the brand with "characteristics" often pays more attention to the innovation of the clay pot rice product itself.

2. Zihao Tianxia Kung Fu Clay Pot has paid more attention to the research and innovation of the product itself in the years of brand development. In terms of production technology, Zihao Tianxia Kung Fu Clay Pot has improved the traditional production method of clay pot rice, and replaced it with an intelligent open fire clay pot machine independently developed by the headquarters of the affiliated company. The machine made of gas can better reflect the taste and color of the clay pot rice. The electric clay pot rice machine can better reflect the speed of eating, and can eat in 3-5 minutes, which easily solves the problem of customers waiting for meals during the peak meal period.

3. In addition, entrepreneurs need to pay attention to the investigation and understanding of the franchisees when choosing the brand of clay pot rice. In the market, because the franchisees have different business concepts, the policy support for franchisees under this catering brand is also different. Some franchisees will charge franchisees high fees for transferring the right to use their own catering franchise brands, but the support policies for franchisees are relatively weak. Some franchisees have used relatively reasonable franchise fees to attract franchisees in order to continue to expand their own catering brands, and the policy support for franchisees in the later period is relatively comprehensive. It is suggested that entrepreneurs should carefully examine and judge carefully. The opinions are for reference only.